Job details

Director of Product Marketing

ConductorOne is the modern identity governance platform that makes it possible to move beyond the limitations of legacy IGA and reduce the identity attack surface with confidence.

Designed for flexibility, ConductorOne provides a broad range of direct connectors to integrate with cloud, infrastructure, on-prem, and homegrown tools. The platform’s Access Fabric brings together previously siloed access and permissions data from across a company’s environment. This provides real-time visibility and dynamic access controls that allow businesses to reduce identity risks, move to just-in-time access, automate access reviews, and manage the full identity lifecycle. The platform delivers intuitive user experiences that help teams get up and running faster, using powerful automation backed by AI to significantly improve productivity.

ConductorOne is trusted by forward-thinking enterprises like DigitalOcean, Instacart, NFI, Ramp, and Zscaler.

ConductorOne is looking for a dedicated, experienced, and basically brilliant Director of Product Marketing to help evangelize our story and hone our narrative as we near escape velocity in the world of identity security. This person will have a great depth of experience in frameworks and strategies for competitive intelligence, sales enablement, messaging/positioning, and product launches.

What you’ll do:

Become the expert on our buyers, who they are, how they buy and their key buying criteria.
Understand the identity competitive landscape and become an expert on our competition and how they are positioned.
Develop product positioning and messaging that resonate with our target buyer personas.
Understand and document our buyer’s process: research where they get information, and the ‘who, what, when and why’ behind the decisions they make. Drive changes to our sales and marketing processes based on what you learn.
Help plan the launches of net-new products and releases of existing products: collaborate and manage the cross-functional implementation of the plan.
Act as the primary thought leader for C1’s products and GTM point of view: including preparing materials and research for speaking engagements and written works.
Understand and support our sales team and their needs: train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
Become master of the C1 demo, use it to train and onboard new reps and other incoming C1 team members.

You would be an excellent candidate if….

You have experience working with security channel partners and resellers
You have 5+ years of cybersecurity product marketing experience with at least 3 years of experience in a market-facing role (e.g., delivering presentations to customers and prospects, conducting competitor analysis and market research)
You have excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
You have exceptional ROI-tracking skills, able to prove what is –or isn’t—working.

Extra credit if:

You’ve done some solid evangelism: podcasts, webinars, speaking engagements.

ConductorOne, Inc. is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

Average salary estimate

$135000 / YEARLY (est.)

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$120000K

$150000K

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What You Should Know About Director of Product Marketing, ConductorOne

ConductorOne is on the hunt for a brilliant Director of Product Marketing to join our innovative team. In this role, you’ll dive deep into the world of identity governance and help us tell our story to the masses. Your mission will be to understand our buyers—who they are, how they make decisions, and what drives their choices. By mastering the competitive landscape, you’ll craft compelling messaging and product positioning that resonates with our target personas, elevating our brand to new heights. Imagine collaborating with talented teams to plan impactful product launches and leading our sales force with powerful training materials. Your insights will help shape our sales and marketing strategies, driving meaningful changes based on your research. With a strong background in cybersecurity product marketing and a flair for effective communication, you'll play a key role in demonstrating the value of our platform to potential customers. Your experience will inform everything from crafting engaging demos that make the complex simple, to developing collateral that equips our team for success. If you thrive in a dynamic environment and are passionate about empowering teams to excel, come be a part of ConductorOne’s transformative journey in identity security. We’re excited to see how you can help us enhance productivity and reduce identity risks for our clients, reshaping the landscape of identity governance together.

Frequently Asked Questions (FAQs) for Director of Product Marketing Role at ConductorOne

What are the primary responsibilities of the Director of Product Marketing at ConductorOne?

As the Director of Product Marketing at ConductorOne, your primary responsibilities will include understanding our buyers, competitive landscape, and developing product positioning that resonates with our target personas. You’ll also plan product launches, support the sales team with training and tools, and act as a thought leader for our products.