Marketing Manager - In Person & Online Events

As a Marketing Manager at Conexiom, you will be responsible for creating and executing a dynamic event marketing program that includes both in-person and online events. You will focus on demand generation by driving pipeline growth through engaging experiences. This includes planning logistics, overseeing the execution of events, and analyzing performance metrics to ensure our events meet business objectives.

To be successful in the Marketing Manager position at Conexiom, you should have a bachelor's degree in Marketing or Communications and 3-5 years of event marketing experience in the B2B SaaS industry. Experience in manufacturing or distribution processes is a plus. You should be proficient in CRM and marketing automation tools, exhibit strong project management capabilities, and possess excellent communication skills.

To stand out as a candidate for the Marketing Manager position at Conexiom, highlight your proven track record of planning and executing successful in-person and virtual events. Detail your experience with measurable results and showcase your ability to collaborate across teams. Additionally, emphasize your analytical mindset and comfort with interpreting data to inform marketing strategies, which are all crucial in this role.

Conexiom offers a range of benefits for the Marketing Manager position that include competitive compensation, comprehensive health, dental, and vision insurance, open PTO policy which promotes work-life balance, and training and development opportunities to support your career growth.

Working as a Marketing Manager at Conexiom means being part of a dynamic, innovative, and inclusive environment. You’ll collaborate with various teams, participate in exciting events, and contribute to a culture that values accountability and open communication while striving together to make our customers heroes.

Prepare for your interview for the Marketing Manager role at Conexiom by researching the company’s values and mission, and by familiarizing yourself with their event marketing strategies. Be ready to discuss your past experiences in event marketing, particularly any challenges you faced and how you overcame them. Articulate how your skills align with their goals and demonstrate your enthusiasm for the position.

As a Marketing Manager at Conexiom, you will manage a variety of events, including engaging in-person conferences and dynamic virtual webinars. You will be responsible for the entirety of the event lifecycle, from conceptualization to execution, ensuring every event aligns with the company’s demand generation goals and achieves measurable success.

While discussing your experience with in-person event marketing, focus on specific examples where you planned and executed successful events. Highlight your role in logistics, vendor management, promotion, and post-event analysis. Providing quantifiable results, such as attendance figures or lead generation statistics, will showcase your impact.

When answering this question, emphasize the importance of tracking key performance indicators such as attendance rates, engagement levels, demo requests, and overall ROI. Explain how you analyze data post-event to derive actionable insights for future initiatives, demonstrating a strategic approach to event management.

Detail your multi-channel promotional strategies for webinars, which might include social media advertising, email marketing, and collaboration with industry partners. Discuss the importance of audience targeting, creating compelling content, and continuous follow-up to increase attendance rates and engagement.

When managing multiple events, it's crucial to establish a clear prioritization framework. Discuss your method for evaluating deadlines, budget constraints, and team availability. Share tools or techniques you use, such as project management software, and mention how you communicate with stakeholders throughout the process to stay organized and transparent.

When providing an example, choose a situation that highlights your problem-solving skills. Describe the challenge, such as low attendance or logistical issues, and the proactive measures you took to address it. This could involve changing promotional tactics, enhancing engagement strategies, or adjusting event logistics, and emphasize the positive outcome.

Talk about your proficiency with marketing automation tools like HubSpot, CRM platforms like Salesforce, or event management software. Explain how you use these tools to streamline processes, manage registrations, gather insights, and execute marketing strategies efficiently.

Emphasize your communication and teamwork skills when explaining how to ensure cross-functional collaboration. Discuss specific methods for engaging different teams, like having regular check-ins, setting clear objectives, and employing shared platforms for event details. Showcasing successful previous collaborations will strengthen your answer.

Share specific techniques to foster interaction during webinars, such as incorporating live polls, Q&As, and interactive discussions. Discuss how you ensure that documented content matches audience expectations and promotes engagement, including the strategic use of follow-up materials to maintain interest post-webinar.

When answering this question, explain your research methods for understanding audience segments and their unique pain points. Discuss how you craft personalized messaging and promotional content that speaks directly to their needs, ensuring a higher likelihood of interest and participation.

Express your passion for event marketing and your admiration for Conexiom's innovative approach in transforming processes for clients. Highlight how this role aligns with your professional goals, provides growth opportunities in a fast-paced environment, and allows you to leverage your skills to contribute to the company’s mission.