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Vice President, Corporate Communications - AI

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. 


At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.


Edelman’s continued evolution as the leading communications consultancy will require paramount focus on product development (technology and services) that leverages data and AI to transform its own and its client’s businesses. To achieve this vision, Edelman is building a critical new AI driven division that consists of four primary departments. Each department has a specific role and responsibility in the development, delivery and deployment of AI and data solutions across Edelman and the communications industry. 


The Vice President of Product Marketing will play a pivotal role in our Go-To-Market (GTM) team. They will be the driving force behind our offering story, devising a strategy to enhance brand recognition, and facilitating customer adoption. This role will oversee our marketing initiatives, ensuring our internal and external customers are well-informed about our advisory, SaaS, and enablement offerings. 


Responsibilities:
  • Define strategy and approach for product marketing 
  • Develop messaging plan and execution approach 
  • Develop and design brand assets and collateral 
  • Support internal and external marketing engagements 
  • Lead spokesperson strategy and execution 
  • Support global enablement 
  • Work hand in hand with strategic partners 
  • Support and manage key external events, roadshows, and online engagements 
  • Develop and lead successful product launches and ongoing marketing campaigns 


Basic Qualifications:
  • 8+years of product marketing experience 
  • Bachelors degree in a related field or equivalent experience


Preferred Qualifications:
  • Proficient in storytelling through written, verbal, and visual means 
  • Proven track record of creating customer segment-oriented campaigns to drive new customer acquisition, enhance engagement, and improve retention 
  • Advanced quantitative and deductive skills, with the ability to analyze data and make data-guided decisions 
  • Success leading and managing executive communication strategies
  • Ability to work across integrated teams
  • Excellent project management skills 
  • Ability to quickly grasp technical topics 
  • Demonstrated ability to collaborate effectively across multiple teams 


Why join us?
  • Impactful Work: Play a key role in transforming the workflows of the leading PR/communications firm globally. 
  • Collaborative Environment: Work with a diverse and talented team, driving innovation across multiple disciplines. 
  • Professional Growth: Opportunities for continuous learning and development in the rapidly evolving field of AI. 


$150,000 - $200,000 a year
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits. 

#LI-KW1


Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply. 

Average salary estimate

$175000 / YEARLY (est.)
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What You Should Know About Vice President, Corporate Communications - AI, Daniel J Edelman Holdings

Edelman is on the lookout for a Vice President of Corporate Communications - AI, a dynamic role that promises to blend creativity with strategic insights in the fast-paced world of technology and communication. At Edelman, we believe that the currency of communication is action, and as part of our team, you'll drive our vision of transforming communication through data and AI. Your role as Vice President will be pivotal in our Go-To-Market team, where you'll craft compelling brand narratives and implement strategies that not only resonate with our clients but also elevate our brand recognition. With over eight years of product marketing experience, you’ll be leading initiatives that inform and engage both internal and external audiences around our innovative AI-driven offerings. Your creativity will shine as you develop messaging plans and create engaging products that support our vision. You’ll also lend your expertise to product launches, marketing campaigns, and key external events, ensuring that Edelman continues to set the bar in the communications consultancy landscape. Why should you consider joining us? With impactful work, you’ll be shaping the future of communications at a globally respected firm. Collaborate with diverse talents while benefiting from professional growth opportunities in the rapidly evolving AI sector. Come be part of the journey to redefine communication at Edelman; your ideas and leadership can make waves in a meaningful way!

Frequently Asked Questions (FAQs) for Vice President, Corporate Communications - AI Role at Daniel J Edelman Holdings
What are the primary responsibilities of the Vice President, Corporate Communications - AI at Edelman?

The Vice President, Corporate Communications - AI at Edelman is responsible for defining the product marketing strategy, developing and executing messaging plans, and facilitating marketing initiatives. This role also leads the communications related to AI-driven offerings while managing brand assets and collateral to ensure that both internal and external stakeholders are well-informed.

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What qualifications are needed for the Vice President, Corporate Communications - AI position at Edelman?

Candidates for the Vice President, Corporate Communications - AI role at Edelman should possess a bachelor’s degree in a related field or equivalent experience alongside a robust product marketing background of at least eight years. Preferred qualifications include strong storytelling skills, experience in customer-oriented campaigns, and advanced analytical abilities to guide strategic decisions.

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How does the Vice President, Corporate Communications - AI contribute to Edelman's growth?

The Vice President, Corporate Communications - AI plays a crucial role in driving Edelman’s growth by devising effective go-to-market strategies, enhancing brand recognition, and ensuring the successful launch and management of AI and data marketing campaigns that resonate with customers and capture new business opportunities.

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What is the salary range for the Vice President, Corporate Communications - AI position at Edelman?

The salary range for the Vice President, Corporate Communications - AI role at Edelman is between $150,000 and $200,000 a year. Actual compensation will depend on several factors, including experience, education, and performance metrics as well as additional benefits like bonuses and paid time off.

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Why is diversity, equity, and inclusion important for the Vice President, Corporate Communications - AI role at Edelman?

Diversity, equity, and inclusion are central to Edelman's values and mission, ensuring that a variety of perspectives contribute to the communications strategies we develop. As the Vice President, Corporate Communications - AI, embracing DEIB principles fosters a collaborative environment where innovative ideas flourish, helping to reflect the diverse communities we serve.

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Common Interview Questions for Vice President, Corporate Communications - AI
Can you describe your approach to developing a product marketing strategy?

In your answer, highlight your method to research market trends and customer needs, along with how you align these insights with business goals. Discuss the importance of collaboration with cross-functional teams to ensure the strategy is comprehensive and customer-focused.

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How do you measure the success of your marketing campaigns?

When answering, emphasize utilizing KPIs such as customer engagement, lead generation, brand awareness, and sales growth. Discuss how data analysis informs your decisions and adjustments during and after campaigns to maximize effectiveness.

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What role does storytelling play in your marketing efforts?

Illustrate your belief that storytelling is key to creating emotional connections with customers. Share techniques for developing narratives that resonate with target audiences and how it aids in communicating complex concepts, especially in the tech space.

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How do you handle cross-department collaboration?

Answer by discussing the importance of clear communication and aligning goals across teams. Provide examples of past experiences where you successfully facilitated collaboration and the positive outcomes that resulted.

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Can you share an example of a successful product launch you've led?

Detail the steps taken from concept to launch, focusing on planning, execution, and post-launch analysis. Highlight any challenges encountered and how you and your team overcame them to ensure a successful outcome.

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What techniques do you use to engage stakeholders?

Explain your approach to building relationships with stakeholders through regular updates, tailored communications, and active listening. Provide examples of how you’ve successfully engaged and managed expectations of both internal and external stakeholders.

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Describe a time when you had to analyze complex data to make a decision.

Share specifics about a situation, the type of data analyzed, and how your analytical skills led to informed decision-making. Emphasize the importance of accuracy and relevance in your analysis and the overall impact your decision had.

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How do you prioritize competing marketing initiatives?

In your response, highlight your method for assessing initiatives based on alignment with strategic objectives, potential ROI, and resource availability. Discuss how you communicate priorities to your team to maintain focus and efficiency.

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What strategies do you employ for managing key external events?

Talk about your planning process for events such as roadshows or conferences, emphasizing organization, attention to detail, and team collaboration. Share how you prepare for unforeseen issues, ensuring everything runs smoothly during the event.

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How do you keep up with industry trends and developments?

Discuss your strategies for staying informed, be it through reading industry publications, attending conferences, or networking with peers. Explain how you apply this knowledge to enhance your marketing strategies and keep Edelman at the forefront of the communications industry.

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Founded in 1952 and headquartered in Chicago, IL, Edelman is a public relations and marketing consultancy firm. The company offers B2B marketing, branding, business transformations, digital transformation and media relations services.

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Full-time, remote
DATE POSTED
December 12, 2024

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