Growth Marketing Lead

New York City

Who we are

We're a small team that believes providing access to better financial insights and tools improves people’s lives, so we’re taking money matters into our own hands.

Our product is a personal finance management app for iOS and Mac that people actually love using. Copilot takes advantage of machine learning to deliver powerful, hyper-personalized finance data insights to help users effortlessly understand and manage their spending, budgeting, and investing. We also use crowdsourced feedback to continuously improve the experience.

Apple recently named us as a finalist for the 2024 Apple Design Awards, and has named Copilot one of the best finance apps in the App Store. And we're only getting started!

The Position

We’re looking for a hands-on, data-savvy, and creative Growth Marketing Lead to join Copilot Money as one of the first hires on our marketing team. We’ve got traction — but we’re just getting started. You’ll build on a solid foundation, but your superpower is knowing when to optimize, when to test something new, and how to do both without overcomplicating things.

This is a hybrid role based in New York City. Our team works from our Brooklyn office at least two days per week (Tuesdays and Thursdays), with flexibility to work remotely the rest of the week. The office is open every weekday if you prefer to come in more often.

Your Responsibilities

• Own and operate Copilot Money’s growth marketing engine—you’ll manage day-to-day performance across paid media, campaign development, creative testing, and more.

• Lead our current channel mix including:

  • Meta ads (Facebook & Instagram)

  • Google Search ads

  • Apple App Store Search ads

  • Content partnerships on Meta and YouTube

• Use structured prioritization to focus on what matters most — you’ll balance short-term wins with long-term experiments without chasing every shiny object.

• Work closely with our design team to conduct weekly creative testing to identify effective messaging, new high-performing creative concepts, and BAU optimizations.

• Translate product insights and customer behavior into high-performing acquisition strategies — your curiosity about ‘why users convert’ will shape how we go to market.

• Set and manage paid media budgets across all channels. Report on how the budget is being used, with a focus on customer acquisition cost and return on ad spend.

• Identify and pilot new opportunities for growth marketing, such as new channels, new concepts, and new modes of advertising (experiential, content marketing, SEO optimization, etc)

• Analyze performance across all touch points and regularly share insights and learnings with the broader team and leadership.

Required Qualifications

• 5+ years of experience in a growth marketing role, ideally in a consumer subscription or mobile-first product.

• Mastery of growth marketing platforms like Google Ads Manager and Facebook Ads Manager.

• Experience marketing an app or consumer service — ideally one that people use daily or emotionally connect to.

• A builder mentality — you’ve tested new AI tools, explored emerging channels, or found scrappy ways to scale what others might overlook.

• Strong analytical and statistical skills—comfortable with A/B testing, performance reporting, and experimentation frameworks.

• Experience collaborating closely with designers and content creators to develop engaging ad creatives.

• Strategic thinker who’s not afraid to roll up their sleeves—you can operate autonomously while also thriving in a collaborative team environment.

• A genuine interest in consumer apps and helping people make better financial decisions.

• Must be based in New York City.

Why should you work with us?

A product people love: Copilot users are extremely engaged with the app and are sharing it with their friends and family.

A team that cares: We’re a bunch of geeks who care about data quality and good coffee. We go the extra mile when it comes to making our users happy (and making an excellent pour-over).

Significant impact: We are currently a small, twenty-five-person team with big ambitions. Our team has previous experience at companies like Google and Apple.

Multicultural team: We’re based in NYC 🇺🇸 and in Santiago, Chile 🇨🇱.

Great company culture: You’ll work with a highly collaborative team that’s always learning and ready to help each other out.

Compensation and Benefits

• The expected salary range for this role is $135,000 - $180,000. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity.

• Equity in the company

• Health, Dental & Vision Insurance (company pays 100% premium for employee)

• 401k matching up to 4%

• Home Office Setup, and monthly Internet reimbursement (up to $80/month)

• Wellness Reimbursement ($100/month)

• 4 weeks of PTO. After 2 years in the company you get 5 extra vacation days, and 5 more after 4 years.

• Annual company retreats, the last one was in Chile 🇨🇱

• Annual week-long rotations between the US and Chile.

At Copilot Money, we believe that diverse teams build better products. We strongly encourage applications from individuals of all backgrounds, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Join us in our mission to help the world stress less about money and create financial clarity for all!