Head of Marketing

As the Head of Marketing at Italic, you will be responsible for developing sophisticated growth strategies, leading data-driven initiatives, and optimizing conversion rates. You’ll focus on managing key performance metrics such as CAC and ROAS while scaling successful campaigns targeted at a luxury consumer base. Collaborating across various functions is a crucial part of the role to ensure all initiatives reflect the elevated brand voice we uphold.

To excel as the Head of Marketing at Italic, you need at least 5 years of experience in growth marketing, preferably within premium or luxury DTC brands. A proven record of scaling profitable customer acquisition programs, along with proficiency in performance marketing on various platforms, is essential. Additionally, you should possess strong analytical expertise and an acute understanding of luxury consumer psychology.

The Head of Marketing at Italic plays a pivotal role in brand growth by crafting and executing targeted strategies that drive profitable customer acquisition while maintaining our luxurious positioning. By utilizing data-driven insights and advanced analytics, you'll make informed decisions that enhance brand visibility and create long-lasting relationships with customers.

Working as the Head of Marketing at Italic means being in a fast-paced and dynamic environment that encourages creativity and analytical thinking. The role requires collaboration with cross-functional teams, fostering an atmosphere where innovative ideas can flourish while ensuring everything aligns with our premium brand image.

A successful Head of Marketing at Italic must possess outstanding analytical capabilities, exceptional communication skills, and a refined aesthetic sensibility. Additionally, knowledge of paid media platforms, advanced proficiency in analytics tools, and a passion for luxury consumer psychology are vital to thrive in this role.

When developing a marketing strategy for a luxury brand like Italic, it’s important to start with a deep understanding of the target audience's preferences and behaviors. I’d conduct thorough market research, analyze competitive positioning, and ensure that any strategy aligns with brand aesthetics and values. Collaborating with creative teams is also crucial to make sure our messaging resonates with customers seeking premium lifestyle products.

My experience with paid media buying includes managing multi-channel campaigns across platforms like Meta, Google, and TikTok. I focus on data-driven decision-making, optimizing campaigns based on performance metrics such as CAC and ROAS. I also emphasize testing frameworks to continually enhance conversion rates while ensuring alignment with the brand’s luxury positioning.

In my opinion, key metrics such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Customer Lifetime Value (LTV) are essential for measuring success. These metrics provide insights into the efficiency of marketing strategies and help in making informed decisions to optimize campaigns for better profitability.

To ensure our marketing initiatives reflect a luxury brand voice, I focus on tone, imagery, and messaging consistency across all channels. Partnering with creative teams is crucial, and I advocate for thoughtful, high-quality content that speaks to the sophistication of our target market. Regular reviews and adjustments based on feedback and performance metrics also help in maintaining our elevated brand image.

One challenging marketing project I managed involved launching a new luxury product line while maintaining brand integrity. I led a cross-functional team to align growth strategies with product aesthetics, utilizing targeted campaigns that successfully reached our affluent customer base. Through rigorous data analysis and real-time adjustments, we exceeded initial sales targets and strengthened brand positioning in the market.

To continuously optimize campaigns, I establish a culture of testing and learning. I implement A/B testing for various components, such as ad creatives and targeting options, and utilize analytics tools to assess performance. Regularly reviewing campaign data and adjusting strategies based on findings allows me to ensure that marketing initiatives remain effective and aligned with business goals.

Balancing creativity and data-driven decision-making requires a collaborative approach. I believe that creativity can be inspired by data insights, so I encourage open communication between analytics and creative teams. By merging creative ideas with analytical findings, we can develop campaigns that are not only innovative but also grounded in real-world user behavior and preferences.

My experience with CRM systems involves managing email marketing automation, segmenting audiences, and analyzing engagement metrics to enhance customer relationships. I leverage CRM tools to design tailored communication strategies that align with our luxury brand values, helping to foster long-term relationships with clients and ultimately improving retention rates.

When approaching product launches, I focus on integrated campaigns that leverage both digital and traditional marketing channels. Aligning closely with product and merchandising teams, I ensure that launch strategies reflect our core brand identity and aesthetics. It’s essential to build anticipation through teaser campaigns and utilize influencers and press to generate buzz within our target demographic.

To understand luxury consumer psychology, I study market trends, conduct customer interviews, and analyze purchasing behaviors. Engaging with consumers directly and reviewing survey data provides valuable insights into their wants and needs. This understanding informs our marketing strategies, ensuring they resonate with the sophisticated tastes of our clientele.