Product Marketing Manager

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. 

As a Product Marketing Manager, you'll drive product success by activating strategic partnerships and collaborating with product management, marketing, sales, and business development to execute effective positioning and marketing strategies within partner ecosystems. You'll lead the marketing journey, including messaging, competitive analysis, field enablement, and communications. 

Vanta’s Product Marketing team helps bring this vision to life by defining the new category of trust management, shaping Vanta’s positioning and differentiators externally, and influencing our product and business roadmap. We sit at the intersection of Marketing and Demand Generation, Sales, Product, and Customer Success and revel in connecting these teams to drive the business forward. Research, analysis, curiosity, storytelling, and project management are just a few of the attributes of our team–in addition to being open, empathetic, and genuinely nice people.

Joining our team offers the unique opportunity to shape the success of our products through strategic partnerships. You'll work with talented professionals in a dynamic environment encouraging innovation and creative thinking.

What you’ll do as a Product Marketing Manager at Vanta:

• Develop and execute comprehensive marketing plans, identify key partners, build relationships, and craft marketing strategies to drive product adoption and revenue growth.

• Collaborate with internal and external teams to create compelling marketing collateral, including co-branded materials, case studies, webinars, whitepapers, videos, and presentations.

• Develop and execute comprehensive go-to-market plans, campaigns, and marketing assets for each stage of the partner journey.

• Equip and enable sales teams with the tools for effectively positioning and selling products.

• Establish and monitor KPIs to measure and optimize the impact of marketing initiatives while developing frameworks and systems to track and enhance the partner team's contributions to revenue goals.

• Stay current on industry trends, competitors, and partnership opportunities, refining strategies and identifying collaboration prospects. 

• Represent Vanta at events like conferences, webinars, and trade shows.

• Work closely with product management to influence the product roadmap based on partner input.

• Collaborate with growth and business development teams to identify and onboard new partners.

How to be successful in this role:

• 5+ years of experience in product marketing or a related role in a B2B SaaS technology company.

• Self-starter with the ability to work independently and as part of a collaborative team.

• Proven track record of successfully marketing products with and to channel partners.

• Strong grasp of B2B marketing strategies, product positioning, and sales enablement.

• Excellent communication and presentation skills, able to convey complex ideas effectively to technical and non-technical audiences.

• Skilled in prioritizing, creative problem-solving, and multitasking in a dynamic, rapidly changing workplace.

• Experience in solving partner challenges creatively and using data to inform business decisions.

• Demonstrated ability in setting goals, developing opportunities, and providing reporting to identify trends and improve partner performance.

• Deep empathy for users and the ability to adapt communication to best engage and differentiate Vanta for your audience.

What you can expect as a Vantan:

• Industry-competitive compensation

• 100% covered medical, dental, and vision benefits with dependents coverage

• 16 weeks fully-paid parental Leave for all new parents

• Health & wellness and remote workplace stipends

• Family planning benefits through Carrot Fertility

• 401(k) matching

• Flexible work hours and location

• Open PTO policy

• 11 paid holidays in the US

• Offices in SF, NYC, Dublin, and Sydney

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors, including candidate location, skills, depth of work experience, and relevant licenses/credentials, and may vary from the amounts listed below. The salary or OTE range for this position is $130,000 - $153,000. This role may also be eligible for commissions/bonus, equity, medical benefits, 401(k) plan, and other company perk programs.

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At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.

About Vanta

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security.From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged. 

Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.