Program Marketing Manager

Coupa makes companies operate smarter and grow faster. Our leading AI-driven platform connects and optimizes sourcing, purchasing, supply chains, and financial management. More than 3,000 global organizations large and small trust Coupa to transform operating margins, increase efficiencies and growth, optimize cash, and reduce risk.

What you will do:

• Customer segmentation to ensure effective targetting across product suite
• Developing content for product based sales efforts (e.g., banner ads, suppliers sales website, Pendo)
• Executing weekly email campaigns to new suppliers
• Building sales collateral and enablement materials for the sales team
• Building launch and marketing material for new products (e.g., Advanced Portal, Premium Support)
• Manage marketing tools used by the team (e.g., SFDC, Iterable)
• Run marketing efforts to ensure retention and reduce churn

What you will bring to Coupa:

• Demonstrable experience in developing and executing new marketing strategies and programs for B2B or B2C marketplaces
• Proven inbound and outbound demand generation program creation, execution, measurement and reporting experience
• Experience across all marketing channels and able to manage and optimize marketing budgets across tactics
• Always up to date with the latest trends around demand generation
• Excellent verbal and written communication skills
• Intellectual curiosity with a proactive, problem-solving mindset
• Disciplined, self-starter and able to work with limited supervision
• Ability to work to tight deadlines and prioritize workload to achieve required timescales
• Bachelor's degree in business or marketing

The estimated pay range for this role is as follows:

• Based in California, Bay Area: $117,300 - $138,000
• Based in Colorado: $103,700 - $122,000
• Based in New Jersey: $111,350 - $131,000
• Based in New York: $111,350 - $131,000
• Based in Washington: $103,700 - $122,000

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state.

At Coupa, we’re building a great company that is laser-focused on three core values: ensuring customer success with an obsessive and unwavering commitment to making customers successful, focusing on results with a relentless focus on delivering results through innovation and having a bias for action, and striving for excellence with our commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.

At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today's dynamic businesses. We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer. Learn more about our commitment to fostering diversity, equity and inclusion at Coupa here. All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law.

Please be advised that inquiries or resumes from recruiters will not be accepted. By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.