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Director of Growth Marketing

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About Crew Dog:

Crew Dog is redefining collegiate wear through high-quality apparel featuring distinctive designs and innovative embroidery licensed by colleges across the country. Founded by Yale students, Crew Dog offers stylish, mascot-inspired apparel tailored to campus groups, Greek organizations, retail partners, alumni, and college enthusiasts. Combining thoughtful, customizable designs with superior garment quality and a modern aesthetic, Crew Dog stands out in the crowded collegiate apparel market, resonating strongly with students, alumni, and groups and gaining recognition from numerous university licensing departments nationwide.

We are licensed at 65+ campuses, including Yale, Brown, Vanderbilt, Michigan, NYU, and Georgetown. We are growing rapidly and recently raised our first financing round to support our growth. As we continue expanding, we’re seeking someone to maintain momentum at our established campuses and help launch new ones by creating viral organic content, strategically repurposing existing assets, and effectively managing our paid advertising and overall marketing spend.

Role Overview:

This role is perfect for a dynamic online growth marketer who thrives in a fast-paced startup environment. We're seeking a self-starter who is comfortable combining creative vision with data-driven decision-making and is excited to work on building a collegiate apparel brand in today's digital landscape.

Responsibilities:

Content Creation: Develop engaging, shareable content that captures authentic brand moments, leveraging user-generated content and working closely with campus partners to maximize organic reach and vitality.
Performance Analytics: Regularly analyze campaign metrics, providing detailed reports on KPIs such as engagement rates, conversion rates, and cost-per-acquisition.
Paid Media Management:

Drive Meta advertising strategy and execution, including creative development, audience targeting, A/B testing, budget optimization, and performance analytics.
Plan and execute Google Ads campaigns from conception to implementation, managing keyword research, ad copy, bidding strategies, and conversion optimization to compete effectively in the marketplace.

Paid Media Design: Collaborate closely with our design team to create engaging digital assets, including display ads, landing pages, and social media visuals that reflect Crew Dog’s unique brand identity.
Cross-Channel Integration: Work closely with the email marketing, sales, and campus growth teams to create cohesive campaigns that reinforce Crew Dog’s messaging across all digital channels.

Qualifications:

Bachelor's degree
Minimum of 2-3 years of digital marketing experience, preferably with hands-on knowledge of either Facebook or Google ads, ideally in an SMB setting.
Prior experience in social media management, content creation, and digital storytelling, ideally within consumer-focused brands.
Strong strategic thinking and vision for marketing campaigns, emphasizing creativity and brand-building more than technical expertise alone.

Solid understanding of digital advertising, analytics, and media sales.
Exceptional written and verbal communication and interpersonal skills.
Proven ability to work independently and collaboratively within remote teams.
Preferred proficiency in Google Workspace (Docs, Sheets, Slides, Drive) and experience with AI tools (e.g. ChatGPT, Claude, Dall-E, Gemini, and emerging AI marketing tools).
Professional, outgoing, and enthusiastic personality eager to champion and grow the Crew Dog brand.
Comfortable working independently in a remote environment

What a job at Crew Job can offer you? 

$25-$35/hour plus performance-based incentives and equity opportunities.
Competitive compensation structure with performance-based incentives and equity benchmarks.
Opportunity to join a rapidly growing startup that recently secured initial funding.
Travel opportunities to campus events and brand activations
Opportunity to play a key role in establishing a nationally recognized collegiate apparel brand.

Work From Home

Equity Compensation

Average salary estimate

$62400 / YEARLY (est.)

min

max

$52000K

$72800K

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What You Should Know About Director of Growth Marketing, Crew Dog Co.

Crew Dog is on the lookout for a passionate and strategic Director of Growth Marketing to help elevate our brand in the collegiate apparel landscape. As a company born from the creativity of Yale students, we pride ourselves on providing high-quality, distinctive apparel that resonates with college groups, alumni, and fans alike. In this exciting role, you will influence our growth by creating viral organic content, optimizing our paid advertising campaigns, and leveraging data to make informed marketing decisions. We believe in blending creative vision with a data-driven approach to make every marketing dollar count. With responsibilities that range from content creation to performance analytics and collaboration with our design team, your innovative ideas and proven digital marketing experience will be key in maintaining our momentum across established campuses while helping us launch in new territories. If you are a self-starter who thrives in fast-paced startup environments and loves building brand identities, this is the perfect opportunity for you at Crew Dog. Join us as we redefine collegiate wear and embark on this thrilling journey together. Not only will you be able to influence our marketing strategies significantly, but you'll also enjoy the flexibility of remote work, performance-based incentives, and the chance to leave your mark on a rapidly growing brand. Let's make collegiate apparel exceptional together!

Frequently Asked Questions (FAQs) for Director of Growth Marketing Role at Crew Dog Co.

What responsibilities come with the Director of Growth Marketing position at Crew Dog?

As the Director of Growth Marketing at Crew Dog, you'll be responsible for developing engaging and shareable content to build our brand's presence, analyzing campaign metrics to drive strategic decisions, managing paid media across platforms like Meta and Google, and collaborating with various teams to ensure cohesive marketing efforts. Your leadership will help shape our marketing strategies and engagement across campuses.