Thought Leadership Program Manager, Brand

As a Thought Leadership Program Manager at Cloudflare, you're responsible for managing high-impact executive programs, maintaining and growing an executive subscriber base for our publication, theNET, and designing integrated programs to engage decision makers. You’ll collaborate with various teams, including Content Writers and Marketing Operations, to produce quality content that emphasizes the voices and insights of our Cloudflare executives.

To qualify for the Thought Leadership Program Manager position at Cloudflare, you'll need at least 5 years of experience in content strategy and execution, primarily within the enterprise B2B technology space. Familiarity with cybersecurity is a plus. Proficiency in organic social media marketing, SEO best practices, and a variety of content marketing tools is essential. If you’re highly organized and results-oriented, you'll be a strong fit!

Cloudflare is committed to the professional development of its team members, including the Thought Leadership Program Manager. You'll have access to resources for personal and professional growth, opportunities to learn new skills, and a supportive environment that fosters collaboration and feedback. We value curiosity and empathy, empowering you to develop your expertise in content marketing.

In your role as a Thought Leadership Program Manager at Cloudflare, you’ll manage content that speaks directly to technology business leaders through various formats. This includes articles, blogs, and thought leadership publications crafted to engage executive decision makers while adhering to Cloudflare’s editorial guidelines and content strategy.

As a Thought Leadership Program Manager at Cloudflare, you’ll enjoy a comprehensive benefits package that includes health insurance, flexible spending accounts, generous paid time off, disability insurance, a 401(k) retirement plan, and opportunities for equity participation. We prioritize the well-being of our employees by providing a supportive and inclusive work environment.

In your answer, focus on specific campaigns or projects where you've successfully engaged executive audiences, detailing the strategies you employed and the outcomes achieved. Highlight your understanding of their needs and how you tailored content to resonate with them effectively.

Discuss your methods for prioritizing tasks, such as using planning tools like Asana or Figma to keep track of deadlines and deliverables. Share examples of how you adjust your strategy based on shifts in project scope or stakeholder needs.

Highlight successful outreach efforts you've made to engage decision-makers, including personalized communication and high-value content tailored to their interests. Mention tools or techniques you use for tracking engagement metrics.

Explain the key performance indicators you focus on, such as engagement rates, subscription growth, or feedback from your audience. Discuss how you analyze data to inform future content strategies and make decisions.

Discuss your experience working cross-functionally with teams such as marketing operations or design. Provide examples of successful collaborations that led to impactful content creation while emphasizing communication and goal alignment.

Share specific techniques you've used for optimizing content for search engines, such as keyword research, optimizing headlines, and creating back-linking strategies. Provide results that demonstrate the impact of these practices.

Explain how maintaining editorial guidelines ensures consistency in messaging and quality across all content. Discuss how it contributes to building trust with your audience and enhances brand credibility.

Discuss your approach to identifying executives' areas of expertise and how you collaborate with them to refine and articulate their insights effectively. Provide examples of how this has successfully resonated with target audiences.

List the tools you are proficient in, such as Contentful for content management, Asana for project management, and Figma for collaboration on design-related assets, showcasing how you leverage these tools to streamline workflows.

Express your enthusiasm for Cloudflare's mission and values, and relate your personal values to those of the company. Share what excites you about the role and how your skills align with the objectives of the brand marketing team.