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Head of Ring Brand Activations, Ring Marketing

Description

The Head of Ring Brand Activations is a high-impact, senior brand leadership role responsible for spearheading innovative brand activations that solidify Ring's position as an innovator in smart home security. This role will drive partnerships, integrated campaigns, events, and execution strategies that showcase Ring's technology and commitment to revolutionizing home security. The successful candidate will manage a team responsible for Ring's activation, partnerships, and integrated marketing to amplify the brand's equity, driving brand awareness and brand love. The role will tell the story of Ring brand across all consumer touchpoints in innovative and compelling ways.

Key job responsibilities
Manage Ring's activation, partnerships and integrated marketing team to amplify the brand’s equity to drive brand awareness and brand love.

Guide a high-performing team of marketing professionals to bring the Ring brand to life across all consumer touchpoints (digital, social, TV etc.) in innovative and compelling ways.

Partner closely with Brand Strategy, Media, Retail Marketing and growth teams to activate consistent campaigns across teams. Leverage advanced data and analytics to optimize marketing campaigns and demonstrate clear ROI.

Basic Qualifications

- 15+ years of leading teams to develop and execute comprehensive, integrated marketing strategies to drive brand awareness, brand demand, engagement with outstanding measurable results
- Experience building or scaling brands
- High leadership EQ and outstanding skills in building team culture; able to inspire and elevate cross-functional teams
- Must be a strong collaborator and bridge-builder across teams
- Exceptional strategic, creative, and analytical capabilities, with the ability to translate deep insights into impactful marketing programs
- Excellent communication skills; able to influence executives, key stakeholders, and external partners

Preferred Qualifications

- MBA or other advanced degree in marketing, business, or a related field strongly preferred
- Proven track record of success in the consumer electronics, home security, or related industries is a plus

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $166,100/year in our lowest geographic market up to $274,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Average salary estimate

$220350 / YEARLY (est.)
min
max
$166100K
$274600K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Head of Ring Brand Activations, Ring Marketing, Amazon

Are you ready to take the reins as the Head of Ring Brand Activations at Ring Marketing in Bellevue, Washington? This isn't just any ordinary marketing role; it's a chance to lead transformative brand activations that set Ring apart as a trailblazer in smart home security. In this high-impact, senior leadership position, you'll be at the forefront of creating unforgettable partnerships and integrated campaigns that resonate deeply with our audience. You'll lead a dynamic team of marketing professionals, driving them to elevate the Ring brand across every consumer touchpoint—from digital and social to TV and beyond. Imagine leveraging data and analytics to refine our marketing strategies and showcase our innovative tech, all while fostering a fun and collaborative work culture. If you have over 15 years of experience in developing integrated marketing strategies with proven results, this is your opportunity to shine. You'll work closely with various teams, including Brand Strategy and Retail Marketing, to ensure our campaigns run seamlessly and effectively, showcasing Ring's commitment to changing the landscape of home security. Join us on this exciting journey and be part of a brand that’s all about creating a safer world for people everywhere. If you’re ready to innovate, inspire, and bring the Ring brand to life, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Head of Ring Brand Activations, Ring Marketing Role at Amazon
What are the key responsibilities of the Head of Ring Brand Activations at Ring Marketing?

The Head of Ring Brand Activations at Ring Marketing is responsible for leading a team dedicated to amplifying the brand's equity and driving brand awareness. This includes managing integrated marketing strategies, partnerships, and innovative brand activations that present Ring's technology in compelling ways across various consumer touchpoints.

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What qualifications are necessary for the Head of Ring Brand Activations position?

To successfully apply for the Head of Ring Brand Activations role, candidates should have over 15 years of experience in integrated marketing with a proven track record in driving brand awareness. Exceptional leadership, collaboration skills, and strategic and analytical capabilities are crucial, along with a degree in marketing or business ideally.

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How does the Head of Ring Brand Activations collaborate with other departments at Ring?

In this role, the Head of Ring Brand Activations collaborates closely with teams such as Brand Strategy, Retail Marketing, and Media, ensuring consistent and innovative marketing campaigns that align with the company's overarching goals and showcase Ring's commitment to consumer safety.

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What makes Ring's brand activations unique in the smart home security industry?

Ring's brand activations stand out due to their commitment to innovation, utilizing data-driven strategies and creative storytelling to connect with consumers. The Head of Brand Activations will be at the heart of creating meaningful experiences that foster brand loyalty and recognition in the competitive smart home security market.

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What type of work culture can candidates expect at Ring Marketing?

Candidates joining Ring Marketing can anticipate a dynamic, inclusive work culture that values collaboration, creativity, and excellence. The team is committed to fostering a supportive environment where innovative ideas can flourish and where employees are encouraged to contribute to the brand's mission.

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Common Interview Questions for Head of Ring Brand Activations, Ring Marketing
Can you describe your experience with integrated marketing strategies as the Head of Ring Brand Activations?

When answering this question, focus on specific campaigns you’ve led, detailing your approach and the results achieved. Highlight your ability to integrate various channels, leveraging data analysis to design effective marketing strategies that resonate with audiences.

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How do you handle cross-functional collaboration in a senior leadership role?

Discuss your experience in fostering partnerships across teams. Share specific examples of how you've successfully navigated different viewpoints, aligned goals, and created marketing initiatives that reflect collective input from various departments.

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What methodologies do you use to measure the success of marketing campaigns?

Mention specific metrics and tools you employ to assess campaign performance. Discuss how you analyze data to provide insights, optimize ongoing campaigns, and demonstrate the ROI of your marketing efforts to stakeholders.

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What techniques do you use to inspire and lead your marketing team effectively?

Highlight your leadership style by discussing how you promote creativity, offer mentorship, and create an inclusive environment. Share anecdotes that demonstrate your ability to empower team members and drive high performance.

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Can you give an example of a successful brand partnership you managed?

When providing an example, include details on how the partnership was developed and executed, the roles you played, and the impact it had on brand awareness for the companies involved. Showcase the metrics that indicated its success.

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How do you ensure creativity and innovation in your marketing strategies?

Discuss your approach to staying updated on market trends and consumer insights. Share examples of how you foster an innovative spirit within your team, encouraging experimentation and out-of-the-box thinking.

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How do you align marketing initiatives with business objectives?

Talk about understanding the company's overall goals and how you translate them into actionable marketing strategies. Provide examples of how you've previously aligned campaigns to meet both marketing and business success.

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What role does consumer feedback play in shaping your marketing strategies?

Emphasize the importance of consumer insight in your decision-making process. Discuss methodologies you use to gather feedback and how it influences campaign development and adjustments.

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What challenges have you faced in brand activations, and how did you overcome them?

Be honest about the obstacles you've encountered. Share specific instances, your strategies for overcoming those challenges, and what you learned from the experience.

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Why do you want to work for Ring as the Head of Brand Activations?

Convey genuine enthusiasm for the role and the company's mission. Discuss your personal alignment with Ring's innovative approach to smart home security and how your experience equips you to lead their marketing efforts effectively.

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Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
BENEFITS & PERKS
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
INDUSTRY
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
March 23, 2025

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