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Marketing Manager Job at Cricut in Riverton

Overview: Two Barrels is looking for an accomplished Paid Marketing (PPC) Manager to join our digital marketing team. Our ideal candidate will need to be half statistician, half mad scientist and 100 percent proficient in the dark art of paid search. This is a remote position. Our main office is in Spokane WA, and we have satellite offices in Austin TX and Salt Lake City UT. At Two Barrels, we manage and launch and wide number of PPC campaigns (some national, some local) for many of our brands. We're looking for someone who wants to create and test new experiments, help us expand into more social channels, and take chances while also being mindful of budget. That said, what makes this a truly unique position is that winning strategies do not have budget restrictions. You'll have all the resources and time you need to put a campaign deep in the black.Location:Remote | Spokane - Austin - SLC |Duration:Full TimeWage:Up to $120,000/yearResponsibilities:• Launch, manage, experiment, and find successful solutions for multiple paid search campaigns on Google, Bing, and Yahoo!• Set and manage PPC and paid media budgets• Implement new advertising channels using Meta, LinkedIn, Reddit, Twitter, etc• Be a subject matter expert in product meetings• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives• Be able to effectively work with writers, designers, developers to guide the creation of stunning landing pages, ads and strategiesMinimum Qualifications:• 7+ years' experience managing PPC/paid media campaigns as a full-time role• Extensive Google/Bing PPC experience and experience using GA4 as being a must• Social advertising experience with Meta, Linkedin, Reddit & Twitter• Knowledge of programmatic advertising vendors• Proven experience managing and succeeding with multiple PPC campaigns• Outstanding ability to think creatively, and identify and resolve problems• Strong ability to research, analyze, and propose keywords for campaigns• Demonstrable ability using a variety of analytics tools including Google Analytics as well as internal reporting tools• College degree, preferably Marketing related• Experience with Matomo would be a bonusWhy you might like this job:You've never worked with people who are so prepared and motivated to lower bounce rates and up conversions. You like coming up with creative ideas and have been waiting for the chance to try them. Plus, you have the insane opportunity to launch and refine national and local campaigns at will. This is the opportunity you've been searching for.#BI-RemoteBenefits:• Great Wage & Success Meetings with your manager• Work From Home comfort package & company provided equipment• 22 days paid time off annually, PLUS 4 paid holidays• 4% 401k employer matching through Fidelity• 100% employer-paid medical, dental and vision for employees• Maternity and Paternity Leave• Flexible hours• Coffee shop next door• Crappy parking? Oh, I mean a cool downtown location for easy public transportation options...

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CEO of Cricut

Ashish Arora

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What You Should Know About Marketing Manager Job at Cricut in Riverton, Cricut

If you're a data-driven go-getter with a knack for creativity, Cricut is looking for you to join us as a Marketing Manager at our Riverton office in Utah! This is your chance to be at the forefront of our digital marketing strategies, where you'll take charge of launching and managing innovative paid marketing campaigns. We want someone who gets a thrill out of experimenting with different PPC campaigns across platforms like Google, Bing, and social media channels. At Cricut, we value fresh ideas and encourage out-of-the-box thinking. You'll collaborate with talented writers, designers, and developers to bring engaging ad content to life. Not only will you manage sizable budgets, but you'll also have the freedom to explore creative strategies without worrying about budget restrictions. Your role will dictate how we engage our audience, optimize performance, and drive results. Plus, you’ll have access to top-notch resources and support to make your campaigns successful. With 22 days of paid time off and fully covered medical benefits, this position promises both work-life balance and professional growth opportunities. If you're ready to dive deep into analytics and craft compelling campaigns that resonate with our audience, come help us build something exceptional here at Cricut!

Frequently Asked Questions (FAQs) for Marketing Manager Job at Cricut in Riverton Role at Cricut

What are the primary responsibilities of a Marketing Manager at Cricut?

As a Marketing Manager at Cricut, your main responsibilities will include launching and managing multiple paid search campaigns across platforms like Google, Bing, and social media. You will set and manage PPC budgets, experiment with new advertising channels, and generate comprehensive client reporting. Collaborating with writers and designers to create compelling lander pages and ads will also be a key part of your role.