Rankings.io is hiring: Social Media Director in Saint Louis

As a Social Media Director at Rankings.io, you will plan and execute both organic and paid social media campaigns, develop and curate multimedia content, analyze performance metrics, and engage actively with users. You'll oversee the content calendar for each platform while collaborating with various departments to ensure consistency in messaging and objectives.

To qualify for the Social Media Director position at Rankings.io, candidates should have a bachelor’s degree in marketing, communications, or a related field, along with over 5 years of experience in social media management. A strong visual eye, excellent writing and communication skills, and a proven track record of successful campaigns are essential.

At Rankings.io, career growth as a Social Media Director is supported through a culture of learning and teamwork. You'll have opportunities to explore the latest social media trends and enhance your skill set with hands-on experience. Collaborating across departments can also provide the mentorship and insights you need to excel.

As a Social Media Director at Rankings.io, you will create and manage a diverse array of content, including text-based posts, multimedia pieces, graphics, and videos. Content types will vary across platforms to maximize engagement and brand awareness.

Proficiency in design tools such as Adobe Creative Suite, Canva, and Figma is crucial for the Social Media Director role at Rankings.io. Familiarity with social media analytics and management tools will also be beneficial for tracking performance and optimizing campaigns.

Rankings.io offers a comprehensive benefits package that includes a starting salary of at least $80,000, remote work opportunities, 12 days of PTO in your first year, a 3% match on the SIMPLE IRA, and fully employer-funded health insurance coverage. We prioritize our employees' well-being and career success.

The work environment at Rankings.io is collaborative, supportive, and flexible, allowing for remote work. Our team-driven culture encourages innovation and creative problem-solving, making it a great place for professionals passionate about social media to thrive.

In responding to this question, detail a specific campaign, its goals, the strategies you employed, and the outcomes. Highlight your role in content creation, engagement strategies, and how you measured success, ensuring you connect these experiences back to the requirements of the Social Media Director role at Rankings.io.

It's important to demonstrate your industry knowledge here. Share methods you use to stay informed, such as following leading social media blogs, attending webinars, participating in forums, and networking with other professionals. Showing your proactive approach to learning will resonate with the interviewers at Rankings.io.

Describe your approach to creating a content calendar, focusing on research, audience analysis, coordination with other departments, and flexibility for adjustments. Emphasize your organizational skills and your ability to manage multiple projects simultaneously.

Discuss the key performance indicators (KPIs) you focus on, such as engagement rates, conversions, reach, and growth of followers. Illustrate how you use analytics tools to assess these metrics and inform future strategies, aligning with the outcomes that Rankings.io seeks for its clients.

Outline your approach to addressing negative feedback while maintaining a positive company image. Highlight your emphasis on prompt, empathetic, and constructive engagement, showcasing how you turn challenges into opportunities for deeper customer relations at Rankings.io.

Share a specific example of an engagement improvement strategy you implemented, detailing tactics such as interactive posts, contests, or targeted content. Highlight the measurable results achieved, emphasizing the skills needed for the Social Media Director role at Rankings.io.

Explain how integrating SEO techniques with social media strategies can enhance content visibility and drive traffic. Discuss the importance of using relevant keywords, optimizing content for shares, and aligning social media goals with overarching digital marketing strategies, such as those employed at Rankings.io.

Provide a concrete example where flexibility was key to optimizing a campaign mid-course. Discuss the factors necessitating the change, the adjustments you made, and how it ultimately influenced the campaign's success.

Discuss methods like creating brand guidelines, coordinating with teams, and using a content calendar to ensure all messaging stays aligned. Highlight your attention to detail and the importance of maintaining brand integrity that would resonate with Rankings.io’s mission.

Demonstrate your organizational skills by describing your prioritization strategy, including tools and methodologies you employ to ensure deadlines are met effectively, which is vital for a dynamic role like that of a Social Media Director at Rankings.io.