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Paid Media Specialist, Marketplaces

About Darkroom

We're building the future of advertising and are looking for the minds to help us do it.

Darkroom is a progressive omnichannel growth marketing agency focused on retail, e-commerce, and consumer businesses. We have been recognized as one of the fastest growing private companies in America by Inc. 5000 (2023), a top 1% digital advertiser by Varos (2023), and our founders were named Forbes 30 Under 30 recipients for Marketing and Advertising North America (2024).

Darkroom’s Amazon Associate will be responsible for developing and executing go to market strategies for our brand clients as well as implementing our core strategies to drive growth. You will work cross-functionally with our growth and strategy teams.

Please note, we are not actively hiring for this currently. This post serves as a Talent Pool to collect strong applicants for when the next role becomes available. This is a fully remote job that supports teams and clients working in US Eastern Standard/Daylight Time and should be available to support and work during these times.

What you’ll do:

  • Execute brand strategy including channel selection, product strategy, pricing strategy and go-to market approach

  • Coordinate with the Brand Manager to maintain quality control of the catalog, ensuring all information is accurate and that product and pricing updates are consistent across Amazon’s marketplace.

  • Measure and report on category/item performance as well as provide suggestions on continuous improvement strategies to improve catalog performance.

  • Maintain daily checks and balances on PPC campaigns and alert Brand Manager to any improvements/inconsistencies

  • Maintain accurate catalog of various client products through product catalog uploading via vendor portals

  • Identify and report opportunities for product sales conversion using merchandising, enhanced content and A/B testing

  • Supply data to the Brand Manager as necessary to help with forecasting of annual sales and management of inventory planning & replenishment

  • Implement marketing roadmap and program innovation to drive this vision using Promos, Coupons, CPC ads, Display ads

  • Partner with Digital Advisor, Client Sales, Creative Development, and Support departments on launch successes including merchandising, performance management, etc.

  • Performing market research; Monitor trends and keep a close eye on competitive products in the marketplace; Analyze brand positioning, consumer insights and other various data including, but not limited to sales trend, conversion rates and return trends

You should apply if this sounds like you:

  • Minimum of 2 years experience with the Amazon Ads platform, Campaign Manager

  • Experience with digital assets, A+/EBC content, SEO, and Parent/Child Variations

  • Strong understanding of eCommerce Metrics and use of data

  • Experience building processes and reporting that allow your efforts to impact brands at scale

  • Entrepreneurial, self starter seeking to grow our clients business and drive positive results

What it's like to work at Darkroom:

We're building the future of advertising and are looking for the minds to help us do it. We only seek out the best—from our clients to our people. Our team is our most sacred asset, and we offer highly competitive salaries and the following perks:

  • Unlimited Vacation Policy, and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy, and 10 holidays throughout the year to keep you recharged and sharp.

  • Location, location, (or no) location: Remote-first culture with a strong community base. With Hubs in LA, The Bay Area, New York, Philly, Sao Paulo, Lisbon, and Eastern Europe.

  • Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.

  • Parental Leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work-life balance.

Equal Opportunity Statement:

Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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CEO of Darkroom
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Lucas DiPietrantonio
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Average salary estimate

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$80000K

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What You Should Know About Paid Media Specialist, Marketplaces, Darkroom

At Darkroom, we're on a mission to innovate the advertising world, and we're in search of a passionate Paid Media Specialist for Marketplaces to join our energetic team. If you thrive in a fast-paced environment and have a knack for developing market strategies, this role could be your ideal fit! Our team in Islamabad is ready to welcome someone who enjoys the benefits of a fully remote work culture, collaborating with talented individuals across various time zones. As a Paid Media Specialist, you will play a vital role in creating and executing go-to-market strategies for our brand clients, focusing on driving growth within e-commerce platforms, particularly Amazon. Leveraging your 2+ years of experience with Amazon Ads, you’ll be responsible for strategizing product listings, maintaining quality control of the catalog, and analyzing performance metrics to recommend improvements. Your insights into consumer behavior and digital marketing will be crucial for helping our clients succeed. One of the key perks of working at Darkroom is our commitment to nurturing personal growth; we believe our team's diverse skillsets only enhance our service offerings...and the fact that you’ll enjoy unlimited vacation days? That’s just a bonus! Join us in building the future of advertising while working from the comfort of your home. Ready to step into an environment where creativity meets strategy? Let’s grow together at Darkroom!

Frequently Asked Questions (FAQs) for Paid Media Specialist, Marketplaces Role at Darkroom
What are the responsibilities of a Paid Media Specialist at Darkroom?

A Paid Media Specialist at Darkroom is responsible for executing brand strategies including channel selection and go-to-market approaches. You will coordinate with the Brand Manager to ensure catalog accuracy and consistency, manage PPC campaigns, analyze category performance, and identify opportunities for sales conversion. Moreover, maintaining a strong relationship with cross-functional teams will be crucial for launch successes.

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What qualifications do I need to be a Paid Media Specialist at Darkroom?

To qualify for the Paid Media Specialist position at Darkroom, candidates should have a minimum of 2 years of experience utilizing the Amazon Ads platform and Campaign Manager. Familiarity with digital assets, SEO, and eCommerce metrics is essential, as is a robust ability to analyze data and report on performance trends.

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How does Darkroom support its Paid Media Specialists?

Darkroom values its Paid Media Specialists by offering a remote-first culture, competitive salaries, and numerous perks, such as an unlimited vacation policy, parental leave benefits, and opportunities for professional growth. The interdisciplinary environment allows for expanded roles and responsibilities, fostering an atmosphere where creativity and strategy can thrive.

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What tools and platforms are used by a Paid Media Specialist at Darkroom?

As a Paid Media Specialist at Darkroom, you will primarily use the Amazon Ads platform for campaign management along with various digital marketing tools to measure performance. You will also engage with catalog management through vendor portals and employ tools for conducting market research and performance analysis to inform your strategies.

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What is the work culture like at Darkroom for a Paid Media Specialist?

Darkroom promotes a progressive work culture emphasizing collaboration and support among team members. As a Paid Media Specialist, you will work with various departments, build relationships, and contribute to innovative marketing strategies—all while enjoying the flexibility of remote work and a healthy work-life balance.

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Common Interview Questions for Paid Media Specialist, Marketplaces
Can you describe your experience with the Amazon Ads platform?

Talk about specific campaigns you've managed, particularly focusing on strategies that led to successful outcomes. Highlight any challenges you faced and how you overcame them using insights from data analysis, thereby demonstrating your problem-solving skills.

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How do you ensure quality control of product listings?

Explain your method for conducting regular audits of product listings, discussing how you check for accuracy in information and consistency in pricing. Talk about collaborating with team members to rectify discrepancies efficiently.

Join Rise to see the full answer
What metrics do you focus on when analyzing campaign performance?

Discuss key performance indicators (KPIs) such as click-through rates, conversion rates, and return on ad spend (ROAS), and explain how you use these metrics to inform future marketing strategies and decision-making.

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How do you conduct market research to inform your strategies?

Share your approach to market research, covering techniques such as competitive analysis, consumer insights collection, and data trend monitoring to glean actionable insights that shape your marketing strategies.

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What is your approach to PPC campaign management?

Describe your strategies for setting up, monitoring, and optimizing PPC campaigns, including bid adjustments, keyword targeting, and budget allocation based on performance data and market fluctuations.

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Can you give an example of a successful product launch you contributed to?

Share a specific instance where your involvement directly impacted a product's successful launch. Discuss your role in strategy development, cross-team collaboration, and any innovative methods you implemented.

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How do you use data to identify opportunities for product sales conversion?

Mention tools and techniques you leverage to gather insights on consumer behavior, sales trends, and performance data, explaining how this data informs merchandising and enhanced content strategies.

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How do you collaborate with cross-functional teams in your role?

Elaborate on your experience working with various departments like creative, sales, and support, highlighting how effective communication and collaboration have led to successful project outcomes.

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What challenges have you faced in previous roles, and how did you overcome them?

Select a relevant challenge you encountered in your previous marketing roles, detailing the steps you took to troubleshoot the issue and outlining the end results of your actions.

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Why do you want to work at Darkroom as a Paid Media Specialist?

Discuss your alignment with Darkroom's mission and values, sharing specific aspects of the company that attract you, such as its innovative culture, commitment to growth, and collaborative environment.

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We're building the future of advertising and are looking for the minds to help us do it. We only seek out the best—from our clients to our people.

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Full-time, remote
DATE POSTED
December 7, 2024

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