Senior Funnel/Landing Page Designer

As a Senior Funnel/Landing Page Designer at Crisp, your primary responsibilities include taking ownership of the entire design lifecycle, from initial concept through to iteration and improvement. You'll collaborate with marketing to create compelling landing pages, sales funnels, and key website content that meets specific campaign goals. This involves designing high-impact static ads for platforms like Facebook and Google, actively participating in brainstorming sessions, and aligning your designs with our brand messaging to drive conversions.

To apply for the Senior Funnel/Landing Page Designer position at Crisp, you should have a minimum of 4 years of experience as a graphic designer, specifically within performance marketing teams. Familiarity with performance metrics such as CTR and conversion rates is crucial, along with proficiency in design tools like Figma and the Adobe Creative Suite. A portfolio showcasing performance-driven digital assets is essential to demonstrate your skills in creating effective marketing materials.

Crisp is committed to creating a welcoming environment for new talent, which is why we offer paid relocation assistance for qualified candidates moving to Atlanta. This means if you're selected for the Senior Funnel/Landing Page Designer role and need to relocate, Crisp will assist you in making your transition smooth and stress-free, ensuring you can focus on contributing your creativity as soon as possible.

At Crisp, you can expect a vibrant and collaborative design environment. As a Senior Funnel/Landing Page Designer, you’ll actively engage with various stakeholders to bring fresh, innovative ideas to life. We value creativity and open communication, allowing you to contribute your unique perspectives and insights during campaign discussions, ensuring that your designs not only look great but also drive measurable results.

While not required, possessing skills in designing marketing materials like lead magnets and brand identity conceptualization would be a significant bonus for a Senior Funnel/Landing Page Designer at Crisp. Experience in developing complete brand identities showcases a deeper understanding of the design process and can enhance your ability to contribute meaningfully to our overall creative strategy.

When creating a high-converting landing page, I start by thoroughly understanding the campaign goals, target audience, and key performance metrics. I sketch out wireframes to visualize the structure, focusing on layout and user experience. Next, I create the design in Figma, ensuring that it aligns with brand guidelines while employing persuasive visual elements. After the initial draft, I seek feedback from stakeholders and iterate on the design based on performance data to fine-tune before launch.

Staying updated with design trends is vital in the rapidly evolving field of performance marketing. I regularly read industry blogs, follow thought leaders on social media, and participate in webinars or workshops. I also analyze competitor landing pages and successful campaigns to understand what's working in the market, allowing me to integrate fresh ideas into my designs that maintain relevance and productivity.

In a previous project, I designed a landing page that received initial approval, but after presenting it to the sales team, they provided feedback regarding the messaging clarity. I quickly adjusted the content layout and designed elements to emphasize the main call-to-action, ensuring it was front and center, which ultimately improved conversion rates. Being adaptable and responsive to feedback is crucial in our field.

I focus on key performance indicators such as click-through rate (CTR), conversion rate, bounce rate, and engagement metrics. Analyzing these data points helps me understand user interactions with the design. For instance, a low conversion rate may prompt a redesign or A/B testing of elements like headlines or images, ensuring continuous improvement in performance.

User feedback is integral to my design process. After launching a design, I actively gather insights from users through surveys and usability tests. I analyze their responses to identify common themes or challenges they face. This feedback informs my design iterations, helping me enhance user experience and drive better engagement and conversions in subsequent designs.

To collaborate effectively with marketing and sales teams, I prioritize clear communication and structured brainstorming sessions. I ensure that I engage stakeholders from the outset to gather insights and align on objectives. Using tools like shared documents for feedback and project management software helps us stay organized and focused. This collaborative spirit leads to designs that resonate with the overall marketing strategy.

To ensure design alignment with brand guidelines, I consistently reference our brand style guide during the design process. I double-check color palettes, typography, and tone of voice to maintain brand consistency. I also collaborate with the brand team when needed to clarify any nuances and receive feedback throughout the design phase, ensuring the final output reflects our brand identity accurately.

I’m especially proud of a multi-channel campaign I designed that included landing pages and ads. The project involved extensive collaboration with stakeholders and resulted in a 35% increase in leads. The challenge was effectively translating complex legal services into simple, compelling visuals. The success of this project underscored the importance of strategic design in driving business outcomes.

A/B testing is a crucial aspect of my design process. It allows me to test variations of a landing page or ad element simultaneously to determine which performs better. For example, by testing different headlines or colors, I can gather data-driven insights that guide future design decisions. This iterative approach helps optimize user engagement and boost campaign performance over time.

I’m drawn to the Senior Funnel/Landing Page Designer position at Crisp because of your commitment to innovation in legal marketing and the opportunity to make a significant impact on a growing industry. I admire your mission of helping law firms achieve extraordinary growth, and I see a chance to contribute my creative skills to a passionate team dedicated to making a difference in the lives of clients.