Senior Funnel/Landing Page Designer

As a Senior Funnel/Landing Page Designer at Crisp, your key responsibilities will involve taking full ownership of the design lifecycle, from concept to execution. You will collaborate with marketing and sales teams to translate campaign goals into effective visual designs, creating landing pages and sales funnels that drive conversions. Additionally, you'll design graphics for paid marketing campaigns and participate in brainstorming sessions to foster innovative strategies.

To qualify for the Senior Funnel/Landing Page Designer role at Crisp, candidates should have at least 4 years of experience as a graphic designer within performance marketing teams. Proficiency in Figma and the Adobe Creative Suite is essential, along with a strong portfolio that demonstrates a track record of creating performance-driven digital assets. Experience in analyzing design performance metrics like CTR and conversion rates is also important for optimizing your designs.

Crisp offers an attractive benefits package for Senior Funnel/Landing Page Designers, including 100% company-paid health, vision, and dental insurance. Additionally, you can enjoy a 4% 401K match, generous paid time off, paid parental leave, and paid relocation assistance for non-local candidates. This comprehensive benefits structure underscores our commitment to employee well-being and professional growth.

When applying for the Senior Funnel/Landing Page Designer position at Crisp, it's critical to showcase a portfolio that highlights your experience with performance-driven design. Include samples of landing pages, sales funnels, and other digital assets that demonstrate your ability to create engaging visuals and your understanding of metrics such as CTR and conversion rates. This will give employers insight into how your designs impact business results.

Experience in developing complete brand identities is not required for the Senior Funnel/Landing Page Designer position at Crisp, but it is considered a valuable bonus. If you have a background in strategizing and conceptualizing brand identities, feel free to include that in your application, as it may showcase your versatility and creativity in design.

When discussing your design process for landing pages, focus on your approach to understanding the campaign goals, conducting user research, and developing wireframes before moving to high-fidelity designs. Share insights into how you iterate based on performance data, ensuring your designs optimize for conversions.

You should explain that measuring the success of your design work involves analyzing performance metrics like click-through rates (CTR) and conversion rates. Discuss how you use these insights to refine designs continuously and the importance of feedback from cross-functional teams.

Mention that you primarily use Figma and the Adobe Creative Suite because they provide the necessary features for collaboration and high-quality design. Emphasize how these tools help streamline communication with cross-functional teams and enhance your overall efficiency.

Share a specific project where you faced a challenge, such as tight deadlines or conflicting stakeholder opinions. Discuss the steps you took to communicate effectively, brainstorm solutions, and how you ultimately delivered a successful design that met the campaign's needs.

You might discuss your approach to understanding a brand's core messaging and values. Explain how you incorporate that knowledge into your design choices, ensuring that visual elements like colors, fonts, and imagery reflect the brand's identity.

Convey that you actively follow industry blogs, attend webinars, and engage in design communities to stay updated on current trends. Highlight how this ongoing research influences your work and helps you bring innovative concepts to Crisp.

Discuss the importance of feedback as a critical part of your design process. Describe how you actively seek input from team members and stakeholders, and how you ensure that constructive criticism informs revisions and enhances the overall quality of your designs.

Share an anecdote about a collaboration with non-designers, such as marketing or sales teams. Explain how you took the initiative to communicate design requirements clearly, facilitated open dialogue, and ensured everyone was aligned on project goals.

Express your enthusiasm for the unique challenges the legal industry presents. You can discuss your interest in helping law firms grow through innovative marketing strategies and how you feel your designs can significantly impact this sector.

Explain your methodology for prioritization, such as assessing deadlines, stakeholder needs, and business impact. Share how you create a clear schedule that balances multiple projects while maintaining quality and efficiency in your designs.