Senior Marketing Graphic Designer

The Senior Marketing Graphic Designer at Crisp is responsible for owning the entire design lifecycle, collaborating closely with marketing to create compelling visuals that resonate with campaign goals. You'll design landing pages, sales funnels, and static ad graphics while analyzing performance metrics like CTR and conversion rates to optimize your designs. Active participation in creative brainstorming sessions is also important, as you’ll contribute fresh visual ideas to shape our overall strategy.

To apply for the Senior Marketing Graphic Designer position at Crisp, candidates should have 4+ years of experience in performance marketing teams as a graphic designer. Proficiency in Figma and the Adobe Creative Suite is essential, along with a portfolio showcasing performance-driven digital assets. Candidates should also be skilled in reading and analyzing performance metrics to enhance their designs and must communicate effectively with cross-functional teams.

Crisp provides a range of generous benefits for the Senior Marketing Graphic Designer role, including 100% company-paid health, vision, and dental insurance, a 4% 401K match, and generous paid time off. Additionally, new parents can take advantage of paid parental leave, and non-local candidates are eligible for paid relocation assistance, making this an appealing opportunity.

Crisp is committed to fostering professional growth for its Senior Marketing Graphic Designers. This includes offering opportunities for ongoing training, participation in creative brainstorming sessions, and exposure to various marketing initiatives. The collaborative work environment encourages team members to share feedback and innovative ideas, enhancing skill development and career advancement.

As a Senior Marketing Graphic Designer at Crisp, you can expect to work on a variety of exciting projects. This includes designing engaging digital assets for marketing campaigns, landing pages that convert, and creative strategies for lead generation. You'll also have the chance to contribute to the visual identity of significant campaigns that impact the growth of law firms across North America.

When approaching the design process for marketing campaigns, I start by deeply understanding the campaign goals and target audience. I conduct brainstorming sessions with team members, sketching out initial concepts before moving to digital design. Throughout the process, I prioritize feedback and make iterative improvements based on performance metrics to ensure the designs achieve set objectives.

My experience with Figma and Adobe Creative Suite spans over the last four years, where I have created diverse digital assets for marketing campaigns. I find Figma particularly useful for collaborative projects, allowing real-time edits and feedback. Adobe Creative Suite is where I refine my designs, utilizing tools like Photoshop and Illustrator to create visually appealing assets. I consistently leverage both tools to maximize creative potential.

I view constructive criticism as a vital part of the design process. When receiving feedback, I listen actively and assess the input in relation to project goals. I appreciate diverse perspectives and aim to incorporate useful suggestions to enhance my designs. This collaborative mindset not only improves my work but also fosters stronger team dynamics.

To ensure my designs drive conversions, I start with a clear understanding of user experience and marketing goals. I focus on creating visually compelling and intuitive layouts that guide users toward taking action. Analyzing performance metrics, such as conversion rates and user behavior insights, allows me to optimize my designs for maximum impact, iterating on elements that perform less effectively.

One successful campaign I designed centered around a lead generation initiative for a tech product. Key factors included thorough market research, well-defined target audiences, and a cohesive visual narrative across all assets. I created landing pages with A/B testing for different calls to action, which ultimately improved conversion rates by 30%. Collaboration with marketing on messaging was also crucial to the campaign's success.

Staying current with design trends and tools is essential for me as a designer. I regularly follow blogs, podcasts, and social media accounts that focus on design and marketing. Participating in webinars and design conferences also helps me gain new insights and skills. Additionally, I engage with online communities where designers share their work and resources, which inspires and informs my creative processes.

When working on multiple projects, I prioritize tasks based on deadlines and project impact. I create a roadmap for deliverables, breaking larger tasks into manageable steps. Regular communication with stakeholders ensures I understand the urgency of each project, allowing me to adjust priorities as necessary. I also set aside time for focused work to maintain quality across all projects.

My process for analyzing performance metrics begins with defining key performance indicators (KPIs) aligned with campaign goals. After designs are implemented, I track metrics such as click-through rates and conversion rates using analytics tools. I review the data to identify trends, areas for improvement, and overall campaign effectiveness, allowing me to iterate on designs and enhance future projects.

I would describe my design style as clean, modern, and adaptable. I prioritize clarity and user experience while ensuring that designs reflect brand identity. At Crisp, I would align my style with the established brand guidelines, infusing creativity while maintaining consistency across campaigns. Collaborating with the team, I’d ensure that each asset embodies the crisp, professional image that resonates with our audience.

My creativity is inspired by a variety of sources, including current design trends, art, nature, and effective marketing strategies I observe. I also draw inspiration from collaborating with diverse team members, as different perspectives can spark fresh ideas. Engaging in brainstorming sessions and conducting market research on competitors often fuels my creativity, driving innovative concepts that can captivate audiences.