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Sr Product Marketing Manager

About Cyberhaven:
Joining Cyberhaven offers a unique opportunity to be at the forefront of revolutionizing data protection through cutting-edge AI technology. Cyberhaven is dedicated to overcoming the challenges faced by traditional data security products, ensuring robust protection of critical data against insider threats in a rapidly evolving work environment. With a unique approach to data lineage, tracing data from its origin for better classification and protection, Cyberhaven combines the functionality of traditional data protection security tools into a single, more effective solution.

Position Overview:
Cyberhaven is building out a world-class marketing team and we’re looking for smart, fast, and exceptional team players who are committed to our mission, eager to learn, and possess a spark of creativity that distinguishes our team from traditional B2B marketing teams. As an early hire, you’ll have an immediate, highly leveraged impact. This position will be a key part of how we stand out in a crowded marketplace and define an entirely new product category. If you like to craft compelling content that is not only clear and accessible but also resonates deeply with security people without the typical "marketing speak", you’ll fit in well with our growing product marketing team.

What you’ll do:

  • Develop and refine our product's positioning and messaging that clearly differentiates our offering in the market.

  • Craft impeccable written content across a variety of formats, including blogs, website, and emails, ensuring clarity and effectiveness in every word.

  • Create compelling sales enablement materials, such as pitch decks and value calculators, that arm our sales team with the tools they need to succeed.

  • Build and implement channel enablement programs to equip partners with the knowledge, tools, and resources they need to effectively position and sell Cyberhaven.

  • Identify and develop detailed buyer personas, tailoring messaging and marketing strategies to meet the specific needs and pain points of different segments.

  • Design and execute innovative go-to-market strategies for new products or features, working with product, sales, and marketing to ensure success.

  • Gather and analyze customer feedback and market trends to guide future product enhancements and marketing strategies.

Qualifications:

  • Experience in product marketing for cybersecurity 

  • Portfolio of clear and effective product positioning and messaging

  • An obsession for the details and high standards (good isn’t good enough)

  • Track record of being a top performer among peers

  • Clear evidence of natural curiosity and creativity

What you can count on:

  • Competitive start up salary and generous stock options 

  • (US Hires and FTE via Remote) 100% paid health benefits for you and your family 

  • Flexible time off 

  • Potential fast-tracked career advancement opportunities 

  • Experience building something from the ground up

At Cyberhaven, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate’s skills and experience, as well as market demands and internal parity. The estimated base salary for this role is $140k to $180k. This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range. This estimate is also just one component of Cyberhaven's total rewards package.

Cyberhaven is the AI-powered data security company revolutionizing how companies detect and stop the most critical insider threats to their most important data. We've raised over $140M from leading Silicon Valley investors like Khosla and Redpoint. Cyberhaven is also backed by founders, executives, and security leaders who have built transformational technologies at Crowdstrike, Nutanix, Palo Alto Networks, Meta, Google, Slack, and others.

Our company values are:

  • Think Deeply and Use Sound Reasoning

  • Step Up and Take Ownership

  • Continuously Learn and Grow

  • Obsess About Customers

  • Enjoy the Journey

  • Reach for Ambitious Goals

Cyberhaven is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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CEO of Cyberhaven
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Howard Ting
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Average salary estimate

$160000 / YEARLY (est.)
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$140000K
$180000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr Product Marketing Manager, Cyberhaven

Joining Cyberhaven as a Sr Product Marketing Manager means diving headfirst into an exciting and innovative environment where you get to reshape the future of data protection. Cyberhaven is pioneering the use of AI-driven solutions designed to tackle the pressing challenges faced by traditional data security systems. In this role, you’ll be part of a vibrant marketing team that’s redefining the landscape of cybersecurity. Picture yourself crafting powerful messaging that not only communicates our offerings but resonates deeply with industry professionals itching for clarity beyond the typical marketing jargon. You'll have the opportunity to drive the development of sales enablement materials, create detailed buyer personas, and execute strategies that set our products apart in an increasingly competitive marketplace. As an early hire, your contributions will be visible and impactful, with ample opportunities for creativity and professional growth. The collaborative environment at Cyberhaven means you'll be constantly learning from colleagues who have experience at notable companies like Google and Palo Alto Networks while contributing fresh ideas that distinguish our approach. With a competitive salary, generous stock options, and comprehensive health benefits for you and your family, Cyberhaven is dedicated to valuing your contribution while fostering a culture of diversity and support. Get ready for a position where you’ll not only thrive but help chart the course of our groundbreaking approach to cybersecurity.

Frequently Asked Questions (FAQs) for Sr Product Marketing Manager Role at Cyberhaven
What are the responsibilities of a Sr Product Marketing Manager at Cyberhaven?

As a Sr Product Marketing Manager at Cyberhaven, your responsibilities will include developing and refining the product's positioning and messaging to ensure it stands out in the competitive market. You'll craft compelling content across various formats, create effective sales enablement tools, implement partner programs, and drive go-to-market strategies for new offerings. You'll also focus on gathering customer feedback and analyzing market trends to guide product enhancements, making sure that the messaging aligns with the distinct needs of the cybersecurity audience.

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What qualifications are needed for a Sr Product Marketing Manager position at Cyberhaven?

To be considered for the Sr Product Marketing Manager role at Cyberhaven, candidates should possess relevant experience in product marketing for cybersecurity. A portfolio showcasing clear and effective product positioning is essential, along with a detail-oriented mindset and proven track record as a top performer. Creative and curious individuals who demonstrate an ability to think critically about marketing strategies will excel in this role.

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How does Cyberhaven support career growth for a Sr Product Marketing Manager?

Cyberhaven is committed to the professional development of its employees, particularly within this role of Sr Product Marketing Manager. You can expect potential fast-tracked career advancement opportunities as you contribute to the company's innovative approach to data security. The collaborative culture, combined with experiences built from the ground up in a growing startup, offers ample room for personal and professional growth.

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What is the work culture like for a Sr Product Marketing Manager at Cyberhaven?

At Cyberhaven, the work culture for a Sr Product Marketing Manager is characterized by collaboration, creativity, and continuous learning. The company thrives on diversity and is committed to fostering an inclusive environment that welcomes contributions from all perspectives. Employees are encouraged to take ownership of their projects, engage deeply with customer needs, and enjoy the journey of building meaningful solutions in cybersecurity.

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What benefits can I expect as a Sr Product Marketing Manager at Cyberhaven?

As a Sr Product Marketing Manager at Cyberhaven, you can expect competitive startup-level salary packages, generous stock options, and fully-paid health benefits for yourself and your family. Additional perks include flexible time off, a supportive environment for personal development, and a culture that values diverse contributions, making it an attractive place to work.

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What are the application tips for the Sr Product Marketing Manager position at Cyberhaven?

When applying for the Sr Product Marketing Manager role at Cyberhaven, ensure that your application reflects your strong background in product marketing, particularly in cybersecurity. Tailor your CV and cover letter to highlight your successful experiences in creating impactful messaging and content. Showcase your creativity and attention to detail, and be prepared to discuss your approach to problem-solving and market analysis during the interview process.

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Common Interview Questions for Sr Product Marketing Manager
Can you describe your experience in product marketing within the cybersecurity domain?

When answering this question, highlight specific projects where you successfully developed marketing strategies or content that resonated with the cybersecurity audience. Emphasize measurable outcomes and lessons learned from your experience, showcasing your ability to create impactful messaging.

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How do you approach developing a go-to-market strategy for a cybersecurity product?

In your response, discuss the key components of a go-to-market strategy, including market research, stakeholder collaboration, identifying buyer personas, and defining clear positioning. Provide examples from your past work where you executed a go-to-market strategy successfully.

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What challenges have you faced in product marketing, and how did you overcome them?

Use this opportunity to discuss specific challenges you encountered in product marketing, particularly in cybersecurity. Share the steps you took to address these challenges, emphasizing your problem-solving skills and ability to adapt to changing market conditions.

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How would you handle feedback from sales or customers regarding product messaging?

Frame your answer around the importance of open communication and iterative improvement. Explain how you would actively gather feedback, assess its validity, and work collaboratively with sales and product teams to refine messaging or strategies accordingly.

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What techniques do you use to understand your audience in the cybersecurity sector?

Discuss various techniques such as surveys, interviews, and user feedback sessions to gather insights into your audience's needs and preferences. Highlight how this information helps you craft tailor-made messaging that speaks directly to customer pain points.

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Can you share an experience where you effectively collaborated with cross-functional teams?

Provide details on a specific project where you worked with multiple departments, such as product, sales, or customer success, to achieve a shared goal. Focus on your role in the collaboration and the positive outcomes that resulted from effective teamwork.

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Describe a time when you had to pivot your marketing strategy. What was the outcome?

Explain a specific situation where you had to change direction based on market feedback or other variables. Highlight your agile approach, what led to the pivot, and the results following implementation, demonstrating your adaptability in a dynamic environment.

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What trends in cybersecurity do you believe will shape the future of product marketing?

Speak about emerging trends such as AI-driven security solutions, the rise of insider threats, and the increasing importance of data privacy. Share your insights into how these trends will influence product marketing strategies in the cybersecurity space.

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What are your long-term career goals, and how does this position align with them?

Your answer should reflect your aspirations in the product marketing or cybersecurity domain, emphasizing how the role of Sr Product Marketing Manager at Cyberhaven aligns with achieving those goals through professional growth and unique challenges.

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What general advice would you give someone preparing for an interview for this position?

Encourage candidates to research Cyberhaven's products, familiarize themselves with the cybersecurity landscape, and prepare to discuss specific examples of their past work. Remind them to prepare questions that demonstrate their genuine interest in the role and the company.

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DLP works for 1% of companies; fortunately there is Cyberhaven for the other 99%.

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DATE POSTED
November 23, 2024

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