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Product Marketing Manager (Digital Experience)

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As the Product Marketing Manager for Digital Experience at Datadog, you will be responsible for developing and executing go-to-market strategies for our digital experience solutions (including RUM, Product Analytics, and Error Tracking). You’ll collaborate with cross-functional teams including product management, sales, and customer success to position our digital experience offerings in a way that resonates with our diverse customer base. This role requires a blend of strategic insight, technical acumen, and creative storytelling.

At Datadog, we place value in our office culture - the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You’ll Do:

Product Positioning & Messaging:

Develop clear, compelling product positioning and messaging that articulates the unique value of our digital experience solutions.
Create engaging content such as product briefs, case studies, blog posts, and presentations.
Establish key performance indicators (KPIs) for product marketing initiatives and track performance against goals.

Go-to-Market Strategy:

Define and execute go-to-market plans, including launch strategies, sales enablement materials, and demand generation programs.
Use data-driven insights to iterate on marketing programs, optimize content, and refine messaging strategies.
Work closely with product management and engineering to ensure alignment on roadmap, feature releases, and product enhancements.

Sales & Partner Enablement:

Equip the sales and customer success teams with the necessary tools, training, and collateral to drive adoption and revenue growth.
Develop competitive battle cards and objection-handling guides to support customer conversations.

Cross-functional Collaboration:

Partner with demand gen to develop targeted campaigns that drive awareness and engagement for the digital experience solutions.
Liaise with customer success teams to gather feedback and continuously refine product messaging based on real-world usage and customer insights.

Who You Are:

2-3 years of experience as a Product Marketer or Product Manager working on a product targeted towards frontend or mobile developers or product managers.
A strong presenter and storyteller with an ability to command an audience.
Intellectually curious with a BS in a STEM field or Marketing.
Passionate about SaaS with an understanding of cloud computing, DevOps and product-led growth strategy.
Exceptional in writing skills with demonstrable prior experience in developing product messaging.

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.

Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.

The reasonably estimated yearly salary for this role at Datadog is:

$139,000—$164,000 USD

About Datadog:

Datadog (NASDAQ: DDOG) is a global SaaS business, delivering a rare combination of growth and profitability. We are on a mission to break down silos and solve complexity in the cloud age by enabling digital transformation, cloud migration, and infrastructure monitoring of our customers’ entire technology stacks. Built by engineers, for engineers, Datadog is used by organizations of all sizes across a wide range of industries. Together, we champion professional development, diversity of thought, innovation, and work excellence to empower continuous growth. Join the pack and become part of a collaborative, pragmatic, and thoughtful people-first community where we solve tough problems, take smart risks, and celebrate one another. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center.

Equal Opportunity at Datadog:

Datadog is an Affirmative Action and Equal Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and more. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference.

Your Privacy:

Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’s Applicant and Candidate Privacy Notice.

Average salary estimate

$151500 / YEARLY (est.)

min

max

$139000K

$164000K

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What You Should Know About Product Marketing Manager (Digital Experience), Datadog

As the Product Marketing Manager for Digital Experience at Datadog, you'll take the lead in shaping and implementing dynamic go-to-market strategies for our innovative digital experience solutions, like RUM, Product Analytics, and Error Tracking. This isn't just about marketing; it’s about creating compelling narratives that connect with our diverse customer base and collaborating with product management, sales, and customer success teams. Your strategic insight, technical knowledge, and knack for storytelling will be instrumental in positioning our offerings effectively. At Datadog, we cherish our collaborative culture and hybrid workplace, giving you the flexibility to find the right work-life balance that suits you. You will develop clear product messaging, craft engaging content such as product briefs and case studies, and establish KPIs to track the impact of your marketing initiatives. Additionally, you’ll define launch strategies and create training materials that empower our sales team, ensuring they have everything they need to drive growth. And let’s not forget the importance of customer feedback, which you’ll utilize to continuously refine our messaging. In a nutshell, this role is perfect for someone with a 2-3 year track record in product marketing—or related areas—and who has a passion for SaaS and cloud technologies. If you’re ready to bring your storytelling prowess and innovative ideas to the next level, we’d love to hear from you at Datadog.

Frequently Asked Questions (FAQs) for Product Marketing Manager (Digital Experience) Role at Datadog

What responsibilities does a Product Marketing Manager at Datadog have?

At Datadog, the Product Marketing Manager for Digital Experience is tasked with developing go-to-market strategies, creating product messaging, and collaborating with cross-functional teams to ensure our digital experience solutions resonate with customers. Responsibilities include crafting content like product briefs and guides, tracking KPIs, and enabling the sales team with essential training and resources to enhance product adoption.