Junior Strategist, Social and Content

As a Junior Strategist at Edelman, you will support integrated teams in executing content-led digital strategy projects across multiple sectors. This includes contributing to the development of digital marketing campaigns, collaborating with various subject matter experts, and building strong relationships with clients. You'll play a key role in creating engaging content and ensuring it aligns with the latest trends and community engagement strategies.

To succeed as a Junior Strategist at Edelman, you should have a passion for digital marketing and storytelling, alongside an understanding of social and digital channels. A collaborative attitude and a love for learning about human behavior will also be crucial in this role. While specific experience in digital marketing is advantageous, we value creativity, curiosity, and the willingness to grow.

Edelman believes in continuous growth for its employees. As a Junior Strategist, you will benefit from ongoing learning and development opportunities, mentorship from seasoned professionals, and hands-on experience working on creative campaigns for major brands. We also provide access to tuition reimbursement programs and wellness support to enhance your journey.

At Edelman, you can look forward to a culture that emphasizes boldness, empathy, and curiosity. We strive to foster an inclusive environment that respects and represents the diverse communities we serve. This means a supportive atmosphere where your authentic self is celebrated and the pursuit of innovative ideas is encouraged.

Key skills for a Junior Strategist at Edelman include strategic thinking, creativity in content creation, and a strong understanding of social media trends. Additionally, teamwork and communication skills are vital, as you’ll be collaborating with various expert teams and working to solve client business challenges effectively.

Discuss your strategy by emphasizing the importance of understanding your audience, choosing the right platform, and creating relevant content. Provide examples of past work or ideas, showcasing your skills in blending creativity with strategic objectives.

Highlight a specific project where collaboration was crucial. Discuss your role within the team, how you contributed, and what the outcome was. Focus on the importance of communication and teamwork in achieving success.

Stay up-to-date with current trends and discuss a few that excite you, such as video content, the rise of influencers, or the significance of audience engagement. Explain how these trends can help brands enhance their storytelling and community connection.

Identify key performance indicators (KPIs) relevant to digital campaigns such as engagement rates, website traffic, and conversion metrics. Discuss your understanding of analytics tools and your experience in using data to evaluate campaign effectiveness.

Emphasize Edelman’s unique focus on storytelling, creativity, and an inclusive workplace culture. Discuss how these aspects allow for innovative campaigns and successful client relationships that truly challenge the status quo in marketing.

Share a specific instance where you analyzed data to make important marketing decisions. Illustrate how data helped guide your creative process and improved the campaign’s effectiveness.

Talk about the ever-evolving nature of digital marketing and your passion for connecting brands to audiences through innovative content. Highlight your excitement for learning new technologies and exploring creative ways to engage users.

Narrate a specific challenge you encountered, detailing the steps you took to address it. Focus on your problem-solving skills, adaptability, and how you utilized teamwork to turn the situation around.

Explain your commitment to open communication and your willingness to understand the client's perspective. Share techniques on how to turn negative feedback into constructive criticism to elevate your future work.

Discuss a blend of creative skills, analytical abilities, and strong communication skills. Mention your belief that adaptability and teamwork are also crucial in navigating the fast-paced world of digital marketing.