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Head of Product Marketing, Next-Gen Lab Data Management Products

Who We Are

TetraScience is the Scientific Data and AI Cloud company. We are catalyzing the Scientific AI revolution by designing and industrializing AI-native scientific data sets, which we bring to life in a growing suite of next gen lab data management products, scientific use cases, and AI-enabled outcomes. 

TetraScience is the category leader in this vital new market, generating more revenue than all other companies in the aggregate. In the last year alone, the world’s dominant players in compute, cloud, data, and AI infrastructure have converged on TetraScience as the de facto standard, entering into co-innovation and go-to-market partnerships: Latest News and Announcements | TetraScience Newsroom

In connection with your candidacy, you will be asked to carefully review the Tetra Way letter, authored by Patrick Grady, our co-founder and CEO. This letter is designed to assist you in better understanding whether TetraScience is the right fit for you from a values and ethos perspective. 

It is impossible to overstate the importance of this document and you are encouraged to take it quite literally and reflect on whether you are aligned with our unique approach to company and team building. If you join us, you will be expected to embody its contents each day. 

Who You Are

Tetrascience is hiring an elite product marketing leader for our suite of next-gen lab data management products. Alongside your product management peer, you will be responsible for the product definition of this suite as well as its packaging, pricing, promotion, and partnering strategies. 

As we rapidly evolve and externalize our platform and open up entirely new value creation paths, we require an uncompromising and results-driven product marketing leader.

You will need to be a high clock speed individual with a passion for shattering the status quo of scientific data silos. You will need to be forward-thinking to assist us, and this industry, in transforming scientific data into AI-native data to accelerate and improve scientific outcomes. 

You will need to fundamentally embody the principles of extreme ownership and have a demonstrated history of delivering best-in-class products to market and ensuring high levels of customer adoption. 

You will have demonstrable experience in cross-functional and cross-enterprise collaboration. You are a point guard archetype, calling plays, setting the tempo, and ensuring your teammates are set up for success. You are not a passive role player. 

For the avoidance of doubt, notwithstanding our market leadership position, we remain in the category creation and evangelism phase and thus it will require extreme self-discipline and determination as we forge a category that will fundamentally and forever change the life science industry.

You are expert in your craft and the lab data management market. 

You have spent your most formative years relentlessly focused on the digitalization of the life sciences laboratory. You are unaccepting of the status quo - i.e., the data silo quagmire, point-to-point integrations, lack of visionary data strategy, and IT “projects” v. productized data stacks. You strive to make every piece of data accessible, findable, interoperable, and reusable. You have realised that this is only possible with a cloud first, modern, and purpose-built data and AI stack. 

You will know that only by replatforming and completely reengineering all available scientific data can you unlock the potential for the life sciences industry to achieve advanced scientific and operational outcomes thus opening the path to Scientific AI.

We are looking for candidates who have led product marketing teams to disrupt the status quo within the life sciences lab informatics world, whether it be in the ELN, LIMS, or SDMS markets. You are a black belt in this discipline. 

You love to collaborate with customers, with fellow product marketeers, demand gen teams, sales, engineers and executives. You know that by projecting the right voice to the industry we can generate immense demand for our products. 

You consistently seek understanding and clarity. You look at every customer interaction as an opportunity to learn. You aren’t afraid to ask questions and listen to our customers. You have the humility and confidence to not be the smartest person in the room.

Come help us fundamentally transform life science data to solve humanity's greatest challenges. 

What You Will Do

In this role you will lead the marketing strategy for our next-gen scientific data management and lab automation solutions. You will do this in close collaboration with your product and marketing peers in the AI/ML and scientific use case teams. 

Your persona-based focus will be the IT teams supporting Science, Operations, and Manufacturing at the largest pharmaceutical enterprises in the world. This persona has an urgent need to enable scientific and operational outcomes by transforming scientific data (experiment context and design, instrument outputs, analysis results, CRO & CDMO) and making it available in the Tetra Scientific Data and AI Cloud. 

You will play the key role creating product messaging, pricing, packaging, sales tools and customer-facing content to communicate the value of our category-defining Tetra Scientific Data and AI Cloud for the top biopharmas who urgently need a next-gen lab data management system. You will be responsible for developing targeted messaging for key technical personas, including IT, Data Engineers and Data Scientists. 

You will ensure we effectively articulate the capabilities, differentiation, and business value of TetraScience solutions through all channels to the above personas to drive new business and existing customer expansion. You will wake up each morning thinking about how to create more pipeline for our teams.   

Responsibilities

  • Create and measure yourself on the pipeline generated. 
  • Enable and equip the sales team with crucial sales tools, live training and resources that allows them to communicate the platform’s technical capabilities and value to customers. 
  • Deliver customer-facing technical marketing content (e.g. whitepapers, ROI calculators, blogs, white papers, solution briefs, eBooks, website copy, videos, and webinars) that attracts and engages our target Scientific IT persona while fueling broader marketing programs. 
  • Develop, maintain and evolve new pricing/packaging models to sell the full value of TetraScience’s Next-Gen Lab Data Management Products.  
  • Alongside our technical and enablement teams you will create technical content like demos, presentations and FAQs to assist in the sales process.
  • Build deep relationships with our customers' IT teams; deeply understand their processes and objectives
  • Be deeply knowledgeable of key competitors’ strengths/weaknesses and reasons for competitive wins/losses (including in-house or custom development) and create tools that enable Sales to successfully beat the competition.
  • Build deep relationships with our customers' IT teams; deeply understand their processes and objectives
  • Conduct thorough market research and user feedback sessions to understand the needs and challenges faced by scientific and operational IT translating these insights into high value product features

  • 5+ years in life science software product marketing, ideally with a vendor producing LIMS, ELN, or SDMS products but you could also have come from a horizontal data vendor serving life sciences. 
  • Experience working with an enterprise customer base and sales force is essential.
  • Proven track record of successfully championing trajectory-changing shifts in the biopharma industry which have resulted in revenue and customer growth
  • Fearless ability to interact with customers and synthesize their insights to drive marketing strategy
  • Deep knowledge of data management, data visualization techniques and tools, as well as experience managing data based products that deal with complex data, processing and analysis
  • Proven track record of developing and launching successful products, from ideation through implementation
  • Experience of building and leading highly technical product marketing teams
  • Ability to travel regularly to customer locations and evangelize the paradigm shifting Next-Gen Lab Management capabilities of The Scientific Data Cloud
  • Experience of working within a biopharma company in an IT related function is a big plus

  • 100% employer-paid benefits for all eligible employees and immediate family members
  • Unlimited paid time off (PTO)
  • 401K
  • Remote role - work where you want to work
  • Company paid Life Insurance, LTD/STD

We are not currently providing visa sponsorship for this position

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CEO of TetraScience
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Patrick Grady
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Average salary estimate

$150000 / YEARLY (est.)
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$120000K
$180000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Head of Product Marketing, Next-Gen Lab Data Management Products, TetraScience

TetraScience, the frontrunner in Scientific Data and AI Cloud technology, is on the lookout for a dynamic Head of Product Marketing dedicated to pioneering next-gen lab data management products. If you're eager to disrupt the existing norms and help transform how scientific data is harnessed in a cloud-first world, this role could be your perfect match! As our Head of Product Marketing, you will play a pivotal role in defining the product strategy and execution while collaborating closely with product management counterparts. Your high-energy, detail-oriented approach will help optimize packaging, pricing, and promotional strategies that resonate deeply with our target audiences, primarily focusing on the IT teams supporting operations in major pharmaceutical enterprises. Your knowledge of the lab data management market will inform your decisions as you work to conceptualize cutting-edge solutions that drive customer success. In this vibrant environment, creativity and analytical skills combine as you engage with customers to create meaningful content, tools, and training resources that empower sales and build relationships based on trust and understanding. If you're an exceptional leader passionate about harnessing technology to catalyze AI advancements in the life sciences, TetraScience wants to hear from you! Let's make history together!

Frequently Asked Questions (FAQs) for Head of Product Marketing, Next-Gen Lab Data Management Products Role at TetraScience
What responsibilities does the Head of Product Marketing at TetraScience have?

As the Head of Product Marketing at TetraScience, you will oversee the strategic direction for our cutting-edge lab data management products. This includes product definition, pricing strategies, and promotional activities. You will closely collaborate with product management to ensure our offerings resonate with the needs of the pharmaceutical industry's IT teams, requiring an innovative mindset to drive the transformation of scientific data.

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What qualifications are required to be the Head of Product Marketing at TetraScience?

Candidates for the Head of Product Marketing role at TetraScience should possess at least 5 years of experience in life science software product marketing, specifically with LIMS, ELN, or SDMS products. A proven track record of successfully launching impactful products and engaging with enterprise customers is essential, along with a deep knowledge of data management and marketing strategies in the life sciences sector.

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What skills are necessary for success in the Head of Product Marketing role at TetraScience?

For the Head of Product Marketing position at TetraScience, exceptional communication and leadership skills are vital. You should also have a strategic mindset, capable of transforming insights into actionable marketing strategies. Understanding complex data visualization techniques, competitive analysis, and market research can significantly enhance your effectiveness in this role.

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How does TetraScience support its employees in the Head of Product Marketing position?

TetraScience offers a robust support system for its employees in the Head of Product Marketing position. This includes 100% employer-paid benefits, unlimited paid time off (PTO), a 401K plan, and company-sponsored life insurance. We also facilitate a remote working environment allowing flexibility in your work location.

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What is the unique approach to company culture at TetraScience for the Head of Product Marketing?

TetraScience prides itself on a distinct company culture highlighting extreme ownership, collaboration, and a relentless pursuit of excellence. As the Head of Product Marketing, you are expected to embody these values daily, creating an environment that encourages innovative thinking and collaborative problem-solving to push the boundaries of scientific data management.

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Common Interview Questions for Head of Product Marketing, Next-Gen Lab Data Management Products
Can you describe your experience with lab data management products?

When addressing this question, highlight your specific experience with LIMS, ELN, or SDMS products. Discuss projects where you led marketing efforts or collaborated with cross-functional teams to launch successful data management solutions, emphasizing how this experience has prepared you for the Head of Product Marketing role.

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How do you approach developing a marketing strategy for a new product?

Share your systematic approach, starting with market research to understand customer needs, competitive landscape, and emerging trends. Explain how you translate these insights into a clear, concise marketing strategy including pricing, messaging, and distribution channels tailored for the target audience.

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What steps do you take to ensure effective communication between marketing and sales teams?

Discuss your methods for fostering cross-departmental collaboration, such as regular meetings, joint strategy sessions, and developing shared tools that provide sales with up-to-date resources. Emphasize the importance of feedback loops to continually improve both product messaging and sales techniques.

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Can you provide an example of how you handled a product that wasn't meeting its sales targets?

Illustrate your problem-solving skills by describing a specific situation, detailing the analysis you conducted to identify issues like product positioning, pricing, or target audience alignment. Then, explain the changes you implemented and the eventual outcome.

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How would you evaluate the success of a marketing campaign for our next-gen lab data management products?

Talk about key performance indicators (KPIs) you would measure, such as lead generation, conversion rates, and customer engagement metrics. Explain how you would analyze data post-campaign to assess effectiveness, make adjustments, and report results to stakeholders.

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How do you stay current with industry trends in product marketing for life sciences?

Share your strategies for staying informed, such as subscribing to relevant journals, attending industry conferences, participating in webinars, and networking with peers. Highlight how you leverage this knowledge to inform your marketing strategies at TetraScience.

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Describe your leadership style when managing a product marketing team.

Emphasize your focus on empowerment and collaboration, ensuring team members are motivated and engaged. Discuss your approach to setting clear expectations and providing constructive feedback while fostering a culture of innovation and creativity.

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What is your approach to conducting market research?

Elucidate your methods, which might include surveys, focus groups, and competitor analysis. Explain how you synthesize findings into actionable insights that guide product marketing strategies and drive customer engagement.

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How do you handle conflicting priorities from different stakeholders?

Discuss the importance of clear communication and prioritization. Explain your process for negotiating and aligning on objectives while ensuring that all stakeholders feel heard and valued, ultimately leading to collaborative solutions.

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Why are you interested in the Head of Product Marketing position at TetraScience?

This is your chance to express genuine enthusiasm for the role and the company. Share what resonates with you about TetraScience's mission and how your experiences and values align with the company's objectives to advance scientific data management.

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Combine the world's only open, purpose-built, and collaborative scientific data and AI cloud with deep scientific expertise across the value chain to radically accelerate and improve scientific outcomes.

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Full-time, remote
DATE POSTED
March 14, 2025

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