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Manager – Global Events, Trail

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Manager – Global Events, Trail

Reports to:  Sr. Manager, Global Sports Marketing - Events

Location:  Remote

Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.

The Role

Global Events Manager - Trail will play a pivotal role in shaping and executing HOKA’s sports marketing strategy to amplify brand priorities & initiatives and construct/execute extraordinary consumer experiences. Reporting to the Senior Manager, Global Events, this individual will lead pinnacle trail event partnerships, such as Western States and the UTMB World Series & Finals, and participant activations that elevate brand storytelling, drive authentic engagement, and expand HOKA’s reach across all global markets (Americas, EMEA, Pacific, SEA, China, Japan).

The ideal candidate is an experienced event marketing professional with a proven track record of leading initiatives on a global level. They will have a deep understanding of the ever-evolving trail event landscape, a strategic approach to partnership management, and the ability to collaborate within a complex corporate structure. This is an individual contributor role requiring innovation, self-direction, and exceptional communication skills to work across multiple teams and stakeholders.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.


Your Impact
 

The primary functions of this role, include but are not limited to:

  • 1. Provide daily management and oversight of all global trail partnerships, including: event branding, event activation, licensed product coordination, seeding, digital organic content (Humans of HOKA) for all series/major/final events
  • 2. Manage global trail partnership strategy, working with all HOKA cross functional teams (brand marketing, product marketing, sales, PR, social, integrated marketing, etc.) to ensure consistency and achieve measurable results in all aspects of the program.
  • 3. Collaborate with internal teams (social, creative, PR, product, and regional marketing teams) to effectively plan for and execute integrated projects.
  • 4. Manage annual, quarterly and project event budgets, including collecting invoices and documentation, and securing payments from outside contractors.  Work with HOKA cross functional teams, as well as all regions to reconcile all budgetary expenses with strict adherence to internal processes and timelines.

Who You Are

  • Critical thinking and problems solving
  • Teamwork and collaboration
  • Time management
  • Intrinsic drive

We’d love to hear from people with

  • Ability to travel domestically and internationally for long periods of time (weeks, if necessary); approximately 40-50%
  • Experience with:
    • Event management
    • Contract negotiations
    • Cross functional alignment
    • Budget management
    • Project management – multiple at a time
    • Film/Event tour management
    • Business-to-business partnership management
    • Social media (Facebook, YouTube, Twitter, etc.)
  • Ability to relate to the athlete community and ability to take content from athletes and events to package the information for media and consumer promotion
  • Proficient in Microsoft Applications
  • Proficient in English, French a plus
  • Exceptional ability to foster relationships, while simultaneously moving the business forward
  • Ability to effectively prepare and present information and respond to questions from management, clients, and other employees of the organization.
  • Experience working effectively in complex global organizations, satisfying the needs of diverse constituents, and often working under the pressure of competing and sometimes conflicting priorities.
  • Global business knowledge with cross culture agility
  • Knowledgeable in current trends
  • Innovative manager with people & processes
  • Good people and management skills with proven ability to coach and build teams.
  • Highly motivated, a team player and motivated self-starter
  • Excellent verbal, written communication skills and problem-solving abilities
  • Excellent team building, project management and organizational skills
  • Ability to multi-task in a fast-paced environment
  • Exceptional attention to detail

What We'll Give You –

  • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
     

$110,000 - 120,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.


Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

#LI-HM1

Average salary estimate

$115000 / YEARLY (est.)
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$110000K
$120000K

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What You Should Know About Manager – Global Events, Trail, Deckers

As the Manager – Global Events, Trail at Deckers Brands, you will step into an exciting role that goes beyond traditional event management, becoming an essential part of HOKA’s bold sports marketing strategy. Here at Deckers, we believe in the power of authenticity, and as part of our team, you’ll be celebrated for bringing your true self to work. Your responsibilities will revolve around overseeing major trail event partnerships like the Western States and the UTMB World Series & Finals, where your knack for creative thinking and collaboration will shine. You'll work closely with various cross-functional teams, orchestrating everything from event branding and activation to licensed product coordination. A key focus will be crafting meaningful consumer experiences that resonate with our brand identity. Being part of our remote team means you’ll have the flexibility to work from approved states while leading global initiatives that impact markets from the Americas to Asia. If you have a background in event marketing and a passion for trail running, this role is your chance to make a significant impact and elevate our brand presence globally. At Deckers Brands, we foster a culture of diversity and inclusion, allowing every employee to thrive as a unique individual. Join us in promoting healthy lifestyles and creating unforgettable moments in the world of sports.

Frequently Asked Questions (FAQs) for Manager – Global Events, Trail Role at Deckers
What are the responsibilities of the Manager – Global Events, Trail at Deckers Brands?

The Manager – Global Events, Trail at Deckers Brands takes on a variety of responsibilities, including managing event partnerships, overseeing event branding and activations, and collaborating with cross-functional teams to achieve business goals. This role also includes budget management and preparation for major trail events, showcasing an individual’s ability to lead initiatives that amplify HOKA’s brand presence globally.

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What qualifications are needed for the Manager – Global Events, Trail position at Deckers Brands?

Candidates for the Manager – Global Events, Trail position at Deckers Brands should bring significant experience in event management, strategic partnership management, and budget oversight. Strong communication skills, teamwork abilities, and a proven track record of executing global marketing initiatives are key. A background in the trail event landscape is essential, along with the capability to manage multiple projects simultaneously.

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How does the Manager – Global Events, Trail contribute to HOKA’s marketing strategy at Deckers Brands?

As the Manager – Global Events, Trail, you will contribute significantly to HOKA’s marketing strategy through the development and execution of marketing initiatives at global trail events. By managing partnerships and event activations, you will help enhance brand storytelling and consumer engagement, aligning with overall brand priorities.

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What kind of work environment can be expected as a Manager – Global Events, Trail at Deckers Brands?

At Deckers Brands, the work environment for the Manager – Global Events, Trail is collaborative and inclusive, with a strong emphasis on diversity. As a remote role, employees are supported in their unique identities and experiences, fostering a culture where creativity and authentic contributions are highly valued.

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Is travel required for the Manager – Global Events, Trail role at Deckers Brands?

Yes, the Manager – Global Events, Trail role at Deckers Brands requires the ability to travel both domestically and internationally. Approximately 40-50% travel is expected, which is vital for successfully overseeing trail events and establishing partnerships in various global markets.

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Common Interview Questions for Manager – Global Events, Trail
How do you approach event branding and activation for large scale events?

When responding to this question, emphasize your experience with creating a cohesive brand narrative that resonates with the target audience. Discuss how you collaborate with different teams to ensure brand consistency and memorable experiences.

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Can you describe your experience with cross-functional alignment in a complex organization?

Share specific examples where you’ve effectively coordinated with various departments such as marketing, sales, and product teams. Highlight strategies you used to facilitate communication and ensure everyone was aligned with event goals.

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How do you manage tight budgets when planning for global events?

Discuss your approach to budget management, including how you prioritize expenditures and track expenses. Share any tools or processes you've successfully implemented to stay on budget while delivering successful events.

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What strategies do you use to negotiate contracts with vendors?

Showcase your negotiation skills by discussing techniques such as establishing clear objectives, understanding vendor capabilities, and emphasizing collaboration to achieve mutually beneficial agreements.

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How do you ensure effective communication across geographically dispersed teams?

It's important to mention tools and platforms that facilitate communication, as well as your approach to regular updates and meetings. Provide examples of how you foster a culture of openness and inclusivity among remote team members.

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What metrics do you track to measure the success of an event?

Explain the importance of setting KPIs before an event, and discuss metrics such as participant engagement, social media reach, and post-event feedback. Emphasize the significance of continually learning from each event.

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How do you handle unexpected challenges during an event?

Demonstrate problem-solving capabilities; discuss your ability to remain calm under pressure and how you might utilize your team to devise quick solutions while maintaining the event's success.

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Can you give an example of a time you created a unique experience for event participants?

Prepare to share details about a specific event where you implemented innovative ideas that enhanced participant experiences, such as interactive activities or personalized touches that stood out.

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What trends do you notice in the trail event landscape currently?

Show your knowledge of the industry by discussing current trends such as sustainability practices, virtual events, or the rise of community-focused activities, and how these trends could influence future events.

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How do you relate to the athlete community in your event planning?

Focus on your passion for the sport and your understanding of what athletes crave in an event environment. Mention any personal experiences that help you empathize with and address athlete needs effectively.

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EMPLOYMENT TYPE
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DATE POSTED
April 10, 2025

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