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Regional Marketing Manager

Deliverect

As a rapidly scaling global SaaS unicorn, Deliverect stands at the forefront of revolutionising technological solutions for the dynamic hospitality and Q-commerce sectors. Our mission is clear: to empower ambitious individuals with the skills and knowledge to make a positive impact on business. Developing in their professional careers, all the while being a part of something larger than themselves.


Department Focus

Step into the world of Deliverect's Marketing Department—a vibrant collective of creative, data-driven, and results-oriented professionals fervently dedicated to realising Deliverect's mission of empowering businesses to deliver the ultimate order experience. We don't just put customers at the centre of our strategies; we place them in the spotlight, understanding their needs and desires to craft marketing campaigns that truly resonate.


At our core lies data—a guiding force steering every decision, from campaign strategy to creative execution. The effectiveness of our campaigns isn't just measured; it's a constant process, allowing us to be agile in our tactics and ever-responsive to the evolving landscape. Collaboration is our mantra, working seamlessly with other departments at Deliverect to develop and execute initiatives in perfect alignment with our overarching business goals.


But we're not just about meeting goals; we're about surpassing them. Our commitment to continuous growth and innovation positions Deliverect as an industry leader in marketing approaches. Join us in a team that doesn't just market; we redefine and elevate the entire experience, making every interaction with Deliverect a journey worth remembering.


Your Impact


You will be the face of marketing in the NOAM region. You will work closely with the local commercial teams across sales and partnerships to define a marketing plan to help us capture demand and build our brand. You will be the expert in knowing the target customer in and out, how best to position our solution, and the most effective levers to pull for growth. You’ll work cross-functionally across the marketing team to adapt global programs to suit the needs of your region and implement locally-grown ideas. 


A Typical Day
  • Develop strategic marketing plans for North America to define how we will attract, acquire, and retain valuable customers.
  • Collaborate with global marketing teams (brand, product, operations, growth) to determine how they can best support regional priorities and where we will need to supplement locally.
  • Plan and execute integrated marketing campaigns overseeing brief development, creative (with agency support), channel planning, channel execution in some cases (i.e., email marketing, events), and measurement.
  • Build an experimentation plan to clarify learning priorities and initiatives that will help us improve messaging, channels, and overall marketing performance.
  • Work closely with the sales team to understand lead quality, funnel performance, and approach to target more strategic accounts.
  • Develop co-marketing strategies with regional partners to ensure mutual benefit and accountability for all parties involved.


Your Expertise
  • 5+ years of experience leading and executing impactful B2B tech marketing campaigns.
  • Fluent in English, with exceptional written and verbal communication skills.
  • Skilled in crafting innovative strategies that leverage industry trends, customer insights, and business objectives.
  • Thrive in fast-paced environments, taking ownership of critical projects and delivering results.
  • Comfortable navigating ambiguity and building solutions with limited resources.
  • Proven ability to manage multiple projects simultaneously, prioritizing tasks effectively.
  • Used to foster strong relationships and work seamlessly with cross-functional teams.


Additional Information
  • Location: Toronto, Canada or New York, USA
  • Work Arrangement: 4 days in-office, 1 day remote. Flexibility may be required to accommodate team and client needs.


Join Deliverect: Where You Shape Tomorrow's Success

At Deliverect, we're not just seeking team members; we're on the lookout for dynamic individuals who thrive in a fast-paced SaaS environment. We are fuelled by perceptive, ambitious, and determined professionals who embrace challenges and turn them into opportunities for innovation.


What We bring to the table

Unicorn Status: Join a fast-growing SaaS unicorn at the forefront of the order management industry.

Learning Opportunities: We invest in your growth with a dedicated learning budget and clear learning pathways.

Inclusive Policies: Our paternity/maternity policies, enhanced vacation entitlement, and working arrangements reflect our commitment to your success.

Diverse Team: Become part of an international team that values diversity, fostering a culture of transparency and visibility.


A Peek Into Life at Deliverect

Performance-Driven Freedom: Your contributions speak louder than the clock. Achieve flexibility by focusing on what matters—delivering impactful results. Your autonomy in choosing how you achieve success is recognised and celebrated.

Innovation Hub: Immerse yourself in a culture of constant innovation, where weekly releases and new features keep our products at the forefront.

Big Challenges, Bigger Solutions: Be part of a mission to solve some of the global tech industry's most significant challenges.


Equal Opportunities at Deliverect

We're committed to creating an inclusive and diverse workplace. We actively encourage applications from underrepresented individuals, fostering a workplace where everyone is treated with respect and provided equal opportunities to thrive.


Rights to Work

While we welcome diverse backgrounds, it's crucial to note that applicants must have the legal right to work in the country of the role. Though we value contributions from various backgrounds, we currently can't offer financial support for relocation or travel assistance.


Supporting Your Journey

If you need assistance or support during our recruitment process or require accommodations due to a disability, reach out to us at talent@deliverect.com. Join Deliverect, a workplace where culture meets career advancement.


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What You Should Know About Regional Marketing Manager, Deliverect

As a Regional Marketing Manager at Deliverect, you'll be at the helm of our marketing efforts in the North American region. Joining a rapidly scaling global SaaS unicorn means you'll have a unique opportunity to make waves in the hospitality and Q-commerce sectors. Your mission is to work hand-in-hand with local commercial teams to craft innovative marketing strategies that resonate with our target customers. You’ll dive deep into understanding their needs while positioning Deliverect’s tech solutions to drive growth and brand recognition. Every day brings new excitement—whether you’re collaborating with global marketing teams to align focus or executing integrated campaigns that capture attention and empower businesses. Your insights will be invaluable in measuring the performance of these strategies and adjusting them on the fly. It’s a role where creativity and analytics blend seamlessly to create unforgettable experiences for our customers. If you are passionate about turning data into actionable insights and have over five years of B2B tech marketing experience, Deliverect is looking for you. Work alongside a diverse, passionate team that’s not just focused on achieving goals, but consistently pushing boundaries. Flexibility, growth opportunities, and a culture that encourages innovation are just a few perks of joining us. So, if you’re ready to become the face of marketing in a region that truly matters, it’s time to step into this transformation and shape the future with us at Deliverect.

Frequently Asked Questions (FAQs) for Regional Marketing Manager Role at Deliverect
What are the key responsibilities of a Regional Marketing Manager at Deliverect?

As the Regional Marketing Manager at Deliverect, you'll play a pivotal role in developing and executing strategic marketing plans specifically tailored for the North American market. Your core responsibilities will include collaborating with sales teams to define target customers, leading the charge on integrated marketing campaigns, and ensuring local adaptations of global strategies. You'll also oversee performance measurement to continuously improve our marketing effectiveness.

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What qualifications does Deliverect require for the Regional Marketing Manager position?

Deliverect seeks candidates for the Regional Marketing Manager role who have a minimum of 5 years of experience in executing impactful B2B tech marketing campaigns. Strong written and verbal communication skills, a knack for crafting innovative strategies based on customer insights, and the ability to thrive in fast-paced environments are essential qualifications that will set you apart.

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How does Deliverect support career growth for the Regional Marketing Manager?

At Deliverect, we highly value your professional development, offering a dedicated learning budget and clear learning pathways for the Regional Marketing Manager role. Opportunities for growth are abundant as you’ll be part of a dynamic team focused on innovation, allowing you to take ownership of critical projects and refine your expertise.

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What kind of marketing campaigns will I be managing as a Regional Marketing Manager at Deliverect?

In the position of Regional Marketing Manager at Deliverect, you'll oversee a variety of integrated marketing campaigns that could include email marketing, events, and digital initiatives. Your aim will be to develop campaigns that engage customers effectively while supporting regional sales goals. Every campaign will be a collaborative effort involving global teams and tailored to meet local market needs.

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What is the work culture like at Deliverect for a Regional Marketing Manager?

The work culture at Deliverect is defined by innovation, collaboration, and performance-driven freedom. As a Regional Marketing Manager, you'll experience a highly supportive environment where your contributions are recognized. Flexibility and autonomy are paramount as we encourage all team members to deliver impactful results while fostering a culture that values diversity and inclusion.

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What tools do Regional Marketing Managers at Deliverect use for campaign management?

Regional Marketing Managers at Deliverect utilize a diverse array of tools for campaign management, including CRM software for customer insights, social media platforms for outreach, and analytics tools to measure campaign performance. These resources enable effective tracking and adaptation of your marketing strategies to optimize results.

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What impact will I have as a Regional Marketing Manager at Deliverect?

As a Regional Marketing Manager at Deliverect, your impact will be profound. By developing strategic marketing initiatives that resonate with our audience, you'll enhance our brand visibility and customer engagement in the North American region. Your role is critical in shaping the customer experience and driving business growth, making you a key contributor to our mission of empowering businesses.

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Common Interview Questions for Regional Marketing Manager
Can you describe your experience with B2B tech marketing campaigns?

When answering this question, focus on specific campaigns you've managed, detailing objectives, strategies you implemented, and the outcomes achieved. Highlight your ability to use analytics to inform your decisions and the creativity you brought to each project.

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How do you prioritize tasks when managing multiple marketing projects?

Discuss your organizational skills and how you assess project urgency and importance. Mention tools or techniques you use for prioritization, such as project management software, to keep track of deadlines and deliverables effectively.

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What strategies do you employ to understand customer needs?

Share your approach to customer research, including surveys, A/B testing, and feedback mechanisms. Emphasize how these insights inform your marketing strategies, making sure you illustrate your understanding of the specific market segments Deliverect targets.

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Describe a successful integrated marketing campaign you executed.

Outline the campaign's objective, your specific role, the channels utilized, and how you measured success. Include any challenges encountered and how you overcame them, showcasing your problem-solving skills.

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What role does data play in your marketing decision-making process?

Discuss the importance of data analytics in informing your marketing strategies. Share specific examples of how data has shifted your approach or improved campaign outcomes, demonstrating your analytical mindset.

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How would you adapt a global marketing campaign for your region?

Describe your process for localizing content, addressing cultural nuances, and ensuring alignment with local market objectives. Give examples of how you’ve previously tailored global campaigns to meet regional needs.

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What do you consider key metrics for measuring marketing success?

Identify metrics that align with Deliverect’s goals, such as customer acquisition cost, lead conversion rates, and brand awareness measures. Explain why these metrics are critical and how you track and adjust your strategies accordingly.

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How do you build relationships with cross-functional teams?

Highlight the importance of communication and collaboration in your approach. Share examples of successful cross-departmental projects you’ve led or been a part of, showcasing how these relationships contributed to overall success.

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What innovative marketing trends do you think Deliverect should consider?

Demonstrate your industry knowledge by discussing current marketing trends relevant to Deliverect’s target sectors. Propose ideas for how the company can integrate these trends into its strategies, emphasizing your proactive approach to innovation.

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Why do you want to work at Deliverect as a Regional Marketing Manager?

Share your passion for the hospitality and Q-commerce sectors and how Deliverect’s mission resonates with you. Discuss your admiration for the company’s commitment to innovation and its impact on the industry, showing that you’ve done your research and are genuinely enthusiastic about joining the team.

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At Deliverect, our mission is to be the backbone of on-demand food and help businesses to connect with their customers and help them to thrive online. We do this by delivering only the best software to simplify the lives of our customers. We’re as...

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DATE POSTED
November 29, 2024

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