Medior Content Strategist (m/f/div)

As a Medior Content Strategist at DEPT®, your core responsibilities include crafting performance-driven content strategies for various digital channels, managing client relationships, and planning creative campaigns that resonate with target audiences. You'll also collaborate closely with creative teams, oversee on-site content activities, and ensure the effective presentation of content along the customer journey.

Candidates applying for the Medior Content Strategist position at DEPT® should have prior experience in a content marketing role, preferably in a digital agency setting. Strong knowledge of SEO, UX, and digital content strategies, along with excellent communication skills and the ability to manage client expectations, are essential qualifications for this role.

At DEPT®, we are committed to your professional growth. We offer a personal development allowance, flexible working arrangements, and opportunities to engage in ongoing training and certifications. You’ll have the opportunity to not only enhance your skills in content strategy but also participate in a culture that celebrates continuous learning.

As a Medior Content Strategist at DEPT®, you’ll work with a diverse array of clients, from global corporations like eBay and Aldi to innovative local businesses. Regardless of size or industry, the focus remains on delivering tailored content strategies that drive performance and brand engagement.

The workplace culture at DEPT® is defined by inclusion and innovation. We prioritize a supportive environment where diverse perspectives are valued. You'll be encouraged to be creative, collaborate openly with your peers, and contribute ideas that shape the future of digital marketing while enjoying a work-life balance.

When asked about your approach to developing a content strategy, emphasize your process of understanding the client's goals, target audience, and unique value proposition. Discuss how you would analyze existing content performance and identify opportunities for enhancement, ensuring that your strategy aligns with both creative and data-driven elements.

Highlight that SEO is pivotal to ensuring that content reaches its intended audience effectively. Discuss how optimizing content for search engines enhances visibility, drives organic traffic, and supports overall business objectives. Mention your experience with keyword research and on-page optimization techniques as part of your strategy.

Express your commitment to open communication and collaboration when handling client feedback. Explain how you actively listen to their concerns, use constructive criticism to refine your strategies, and incorporate their input while still advocating for best practices in content marketing.

Share an example that illustrates your ability to clearly communicate your ideas and strategies to clients. Focus on how you prepared for the presentation, addressed client objections, and tailored your message to resonate with their needs. Highlight positive outcomes resulting from your presentation.

Outline the various channels you'd include in a multi-channel strategy, such as social media, email, display advertising, and content marketing. Discuss how you assess the strengths and weaknesses of each channel based on the target audience and objectives, tailoring your strategy accordingly.

Emphasize the importance of audience research and persona development in ensuring content relevance. Share strategies you use to gather insights, such as analyzing audience behavior, conducting surveys, and leveraging analytics data to inform your content creation process.

Discuss key performance indicators you monitor, including engagement rates, conversion rates, website traffic, and return on investment. Highlight how you analyze these metrics to derive insights and optimize future campaigns for better performance.

Provide a specific example of a creative campaign you led, detailing your approach, implementation, and the results achieved. Emphasize the collaboration with your team and how the campaign successfully met client objectives while showcasing your creativity.

Explain your commitment to staying informed about industry trends by following reputable blogs, attending webinars, and participating in professional networks. Illustrate how you apply these insights to keep your strategies relevant and innovative.

Describe collaboration as a cornerstone of effective content strategy development. Discuss your experience working with various teams, including creatives, designers, and marketing specialists, to develop cohesive strategies that align with overall business goals.