Paid Search (SEA) Lead (m/f/div)

The Paid Search (SEA) Lead at DEPT® is responsible for optimizing SEA strategies aimed at enhancing client KPIs. This includes conducting daily performance enhancements, providing proactive recommendations, offering innovative optimization advice, and creating actionable performance reports.

To qualify for the Paid Search (SEA) Lead role at DEPT®, candidates should possess a minimum of six years of experience with Google Ads, including the creation and management of Paid Search campaigns. Familiarity with Google Analytics, e-commerce experience, and the ability to lead client teams of five or more are also essential.

As a Paid Search (SEA) Lead at DEPT®, you'll act as a business partner to your clients, consulting on marketing needs, assessing goals, and providing strategic insights. You'll engage with clients on all facets of paid search, ensuring they understand how these strategies fit within their broader marketing landscape.

The Paid Search (SEA) Lead at DEPT® will work with a diverse and talented team, collaborating closely with junior members to enhance their skills while leading various campaigns. The culture is informal yet supportive, promoting personal growth and teamwork.

At DEPT®, the work culture for a Paid Search (SEA) Lead is characterized by creativity, collaboration, and flexibility. Employees enjoy a dynamic atmosphere supported by open communication, autonomy, and opportunities for personal coaching and development.

Yes! DEPT® emphasizes employee growth through extensive internal knowledge sharing, personalized development plans, and various training opportunities, all aimed at honing your skills and enhancing your career.

DEPT® offers a comprehensive range of benefits for the Paid Search (SEA) Lead role, including flexible work-from-home options, wellness programs, health contributions, and opportunities to work with renowned clients. The company also supports diversity initiatives and healthy work-life balance.

In answering this question, provide specific examples of campaigns you've managed using Google Ads, highlighting any challenges faced and solutions implemented. Discuss metrics of success such as increased ROI or enhanced client KPIs that you helped achieve.

Discuss a variety of strategies you implement, such as keyword research, ad copy testing, and bid management. Explain how these tactics help achieve client goals and improve performance metrics.

Answer by explaining your communication style, how you set realistic goals, and how you keep clients updated on progress. Sharing a past experience where you effectively managed client expectations can strengthen your response.

Provide a detailed account of a specific campaign, the challenges faced—such as budget constraints or changes in market conditions—and the steps you took to pivot strategies successfully. Highlight the ultimate results achieved.

To answer this, share your methodology for breaking down data into digestible insights, like using visual aids or storytelling techniques. Emphasize the importance of clarity in communication and client relationships.

Discuss your approach to teamwork, how you leverage the skills of your team members, and examples of successful collaborations that have significantly influenced campaign outcomes. Emphasize the value of diverse input.

Share various resources—such as industry blogs, webinars, and community forums—that you regularly visit to keep abreast of changes in paid search. Mention how you utilize this knowledge in your strategies.

Explain your process for aligning KPIs with client goals, taking into account campaign objectives, industry standards, and historical performance data. Mention how you use these KPIs to measure success.

Illustrate how both analytics and creativity play vital roles in campaign creation and optimization. Provide an example of a time you balanced the two to achieve a successful campaign outcome.

Here’s your chance to express your enthusiasm for DEPT®'s ethos and innovative approach to digital marketing. Highlight how this role aligns with your career aspirations and values, demonstrating your passion for both the company and the industry.