Associate Director, Lifecycle Marketing (Remote US)

As the Associate Director, Lifecycle Marketing at Directive, your primary responsibilities will include managing a team of Marketing Operations Strategists, overseeing multiple marketing automation and CRM instances, optimizing processes that drive revenue growth for clients, and developing strong relationships with clients to identify opportunities for upselling and cross-selling. Additionally, you'll be responsible for delivering reports and dashboards to analyze marketing performance and presenting best practices to clients.

To be a successful Associate Director, Lifecycle Marketing at Directive, candidates should have at least 3 years of experience in managing high-performing marketing operations teams, admin-level expertise with marketing automation and CRM tools such as HubSpot, Marketo, or Salesforce, and a data-driven approach to marketing. Exceptional communication skills and experience in training or coaching team members will also be crucial for success in this role.

Directive believes in investing in our employees' growth, especially for the Associate Director, Lifecycle Marketing. You'll have opportunities for training and coaching, participation in project scoping for new initiatives, and access to resources that develop career skills. Plus, our collaborative environment encourages team members to learn from one another, ensuring continuous personal and professional development.

The Associate Director, Lifecycle Marketing position at Directive is remote-first, allowing team members the flexibility to work from anywhere in the US. While we primarily use tools like Slack and Zoom for collaboration, you can also enjoy the option of utilizing our offices located in Irvine, California. We ensure a supportive virtual environment while encouraging effective teamwork and communication.

At Directive, we value the well-being of our employees and offer an extensive benefits package to the Associate Director, Lifecycle Marketing. This includes a living wage, comprehensive medical, dental, and vision insurance, unlimited PTO, a 401(k) plan with company matching, and unique perks such as a guaranteed anniversary trip for celebration and relaxation. We strive to support the whole person, both professionally and personally.

In a remote work setting, I focus on clear communication and set regular check-ins with my team to maintain accountability and foster collaboration. I ensure everyone has a platform to express challenges and successes, creating a sense of community and support. Additionally, I encourage the use of project management tools to keep progress tracked and visible.

I believe in a data-driven approach to optimizing marketing processes. By analyzing past performance metrics, I identify bottlenecks and areas for improvement. I then collaborate with my team and clients to iteratively test new strategies, keeping what works and refining what doesn't. Regular feedback loops are vital to ensure continuous enhancement.

I have hands-on experience managing various CRM and marketing automation tools, including HubSpot and Salesforce. I’ve utilized these platforms to streamline campaigns, manage lead generation strategies, and automate marketing processes. This experience enables me to provide insightful recommendations and optimize client outcomes effectively.

Building strong client relationships starts with open communication and understanding their unique business needs. I take the time to engage with strategic stakeholders, listen actively, and provide tailored solutions. Regular follow-ups and sharing insightful data reports also help reinforce trust and demonstrate commitment to their success.

In my previous role, I led a marketing campaign aimed at improving lead conversion rates for a major client. I coordinated with cross-functional teams to outline goals, timelines, and deliverables. By establishing clear expectations and maintaining consistent communication, we successfully executed the campaign, resulting in an impressive 25% uptick in conversions.

I ensure my team’s work meets quality standards through a combination of regular quality checks, constructive feedback, and training opportunities. I promote a culture where team members can share best practices, leading to continuous improvement across projects while aligning everyone's output with Directive's high standards.

I rely on data analysis to uncover trends and client behavior that indicate potential for upselling or cross-selling. Additionally, I maintain regular communication with clients to understand their evolving needs and proactively suggest additional services or tailored solutions that align with their business goals.

To stay updated in the marketing operations landscape, I routinely read industry blogs, participate in webinars, and attend professional conferences. Engaging with online communities and networking with peers also provides valuable insights and best practices that I can implement effectively.

I once encountered a challenging client situation where expectations had not been clearly defined, leading to miscommunication. I approached the issue by setting up a meeting to listen to their concerns, clarify our services, and collaboratively devise a revised strategy. This experience strengthened our relationship and established better communication protocols moving forward.

My management style is collaborative and supportive. I focus on identifying each team member's strengths and areas for growth, providing tailored coaching that aligns with their career goals. I promote a safe environment for asking questions and encourage feedback to foster trust and continuous professional development.