Strategic Accounts Senior Manager

As a Strategic Accounts Senior Manager at DISCO, your key responsibilities include developing and executing strategic ABM plans tailored to account-specific needs, collaborating with sales teams to recommend custom marketing programs, driving cross-functional collaboration for holistic ABM campaigns, ensuring sales alignment through seamless communication and lead handoff, and measuring campaign performance to optimize impact.

To qualify for the Strategic Accounts Senior Manager position at DISCO, candidates should have over 7 years of experience in account marketing, field marketing, or industry marketing, ideally in the tech or SaaS sector. Proven success with complex enterprise accounts, hands-on experience in ABM strategies, and strong communication skills are essential. Proficiency in Salesforce, Google Workspace, and ABM tools is also required.

In the Strategic Accounts Senior Manager role at DISCO, you will act as a marketing advisor to sales teams, recommending tailored programs that align with client needs and business objectives. This involves close collaboration with sales leaders and enabling seamless integration of marketing efforts to improve lead handoff and communication about ongoing initiatives.

At DISCO, employees in the Strategic Accounts Senior Manager role enjoy a range of benefits including medical, dental, and vision insurance, a competitive salary, 401(k) plans, flexible PTO, and the chance to work in an inclusive and fun environment that prioritizes employee growth and satisfaction.

The work culture for a Strategic Accounts Senior Manager at DISCO is characterized by openness, inclusion, and a fun atmosphere. The company values diversity and fosters a collaborative environment, allowing employees to thrive as they contribute to pioneering solutions that impact the legal industry.

When developing an ABM strategy, I emphasize understanding the unique needs and challenges of each account. I involve collaboration with account teams to tailor marketing initiatives, set clear objectives, and continuously measure effectiveness using data-driven insights for optimization.

I believe effective sales alignment is crucial for successful marketing initiatives. I have experience working alongside sales teams to ensure that marketing materials resonate with clients, facilitate seamless communication, and establish joint goals that drive pipeline acceleration and revenue growth.

To measure the success of ABM campaigns, I track metrics such as engagement rates, conversion rates, pipeline acceleration, and ROI. Analyzing these metrics helps refine strategies and optimize campaigns based on what works best for the target accounts.

I ensure my marketing programs address enterprise account challenges by conducting thorough research to understand their pain points. Collaborating closely with sales and customer success teams, I tailor messaging and solutions that directly speak to their needs and goals.

I have hands-on experience using various ABM tools like Demandbase, Salesforce, and other analytics platforms. These tools have enabled me to segment audiences effectively, personalize campaigns, and monitor performance metrics in real time.

In a previous role, I led a successful ABM campaign targeting enterprise clients in the tech space. By collaborating with sales and utilizing personalized content, we increased engagement and closed deals 30% quicker than previous standard approaches.

I keep myself updated on industry trends by following thought leaders, attending webinars, and participating in marketing forums. This continuous learning helps me bring fresh ideas and strategies to my campaigns, keeping them relevant and effective.

Managing cross-functional team dynamics requires open communication and clear roles. I ensure regular check-ins, establish common goals, and promote collaboration among teams, allowing us all to work towards a unified marketing mission.

One challenge I faced was aligning different teams on a unified strategy. I overcame this by facilitating workshops to gather insights from all stakeholders, ensuring every perspective was considered and creating a more cohesive campaign approach.

I am excited about the opportunity to work at DISCO because of its innovative approach to legal solutions. I admire how DISCO uses technology to enhance legal processes, and I believe my ABM experience can contribute significantly to the company's growth and mission.