GroupM | Performance Specialist

As a Performance Specialist at GroupM, you will be responsible for managing acquisition campaigns on platforms such as Meta, TikTok, and Google. You will optimize these campaigns while working with external partners to explore new media channels for lead generation. Additionally, you will recommend lead magnet strategies and support client CRM development. Your role combines creativity with data-driven decision-making, making it vital for campaign success.

To qualify for the Performance Specialist role at GroupM, you need a minimum of two years of experience in performance marketing. A solid understanding of strategic planning aligned with media costs and campaign optimization is crucial. Familiarity with various media channels, including Meta, TikTok, and Google, coupled with strong analytical skills for data interpretation is essential for success in this position.

At GroupM, we are committed to your professional growth. As a Performance Specialist, you will have access to numerous training opportunities, mentorship from seasoned experts, and collaborative international projects that foster rapid personal development. Our supportive atmosphere encourages you to implement your ideas independently while receiving guidance from experienced professionals.

GroupM fosters a collaborative environment where teamwork is paramount. As a Performance Specialist, you will work closely with other specialists, share insights, and participate in joint projects. Our culture emphasizes community-building activities such as team breakfasts and events, ensuring that you are part of a close-knit team dedicated to success.

GroupM provides a range of unique benefits that enhance your work experience. Enjoy flexible working hours, a modern workspace in Campus Koneser, and a hybrid working model. We also offer health and wellness benefits, including the Medicover Sport card and life insurance. Additionally, you can benefit from language learning support and various employee engagement programs.

At GroupM, we value work-life balance. As a Performance Specialist, you’ll typically work standard hours with the added perk of finishing early on Fridays, allowing you to kickstart your weekend. Our flexibility allows you to manage your schedule effectively, whether you work in our vibrant office or remotely.

The corporate culture at GroupM is vibrant, inclusive, and team-oriented. We value creativity, collaboration, and mutual respect, ensuring that every team member feels recognized for their contributions. We foster a friendly atmosphere where employees feel empowered to express their ideas freely and participate in fun communal activities, promoting a sense of belonging.

In responding to this question, share specific examples from your prior roles where you successfully managed performance marketing campaigns. Highlight key metrics you improved and your understanding of different media channels. Focus on your strategic approach and how you utilize data analytics in campaign optimization to demonstrate your expertise.

When discussing strategies for optimizing acquisition campaigns, emphasize your experience in A/B testing, analyzing key performance indicators, and using data-informed strategies. Describe how you’ve leveraged insights to tweak campaigns on Meta or Google to improve conversion rates, and share any tools or platforms you utilized for these analyses.

To answer this question, you should explain the various metrics you track to evaluate campaign success, which could include click-through rates, conversion rates, and return on ad spend. Illustrate your methodology for analyzing data post-campaign and how those insights inform future strategies.

Data is central to performance marketing strategies. Discuss how you use data analytics to shape decision-making, from selecting target audiences to refining ad placements. Emphasize your experience with tools that provide insights into user behavior and campaign performance, demonstrating your reliance on data to drive strategic improvements.

Share a specific campaign story that exemplifies your capabilities as a Performance Specialist. Focus on objectives, your strategic approach, the tools used, and the collaborative effort with your team. Highlight the results, tying them back to your actions and decisions to frame your success candidly.

Staying updated in performance marketing requires active engagement. Discuss your routine for monitoring industry blogs, attending webinars, or participating in professional networking, showcasing that you are dedicated to staying informed about evolving trends, tools, and best practices in the field.

In answering this, highlight the specific tools and software you are familiar with, such as Google Analytics, Facebook Ads Manager, or any CRM systems that you have used. Discuss their functionalities and how they have aided your campaign management and optimization efforts.

Client relationships are critical in this role. Explain your approach to building trust with clients through regular communication, being transparent with analytics results, and recommending data-driven strategies that align with their business goals. Share examples of how you've effectively collaborated with clients to ensure campaign objectives are met.

Tailor your response to reflect on your unique skills, experiences, and passion for performance marketing. Discuss how your analytical mindset, creativity, familiarity with various media channels, and commitment to continuous learning can add value to GroupM and help drive exceptional results.

In this answer, detail your hands-on experience with CRM systems. Discuss how you've utilized these platforms to manage customer data, streamline marketing efforts, and support acquisition strategies, emphasizing your understanding of how CRM integration contributes to overall marketing success.