Growth Marketing Manager, Ads

As a Growth Marketing Manager, Ads at DoorDash, your responsibilities include managing and overseeing go-to-market campaign launches for multiple merchants each quarter, optimizing multi-million dollar digital budgets, and collaborating with various internal teams as well as external agency partners. You'll also be in charge of creating long-term strategic plans to drive Merchant revenue growth and using data analytics to monitor campaign performance metrics.

To be successful in the Growth Marketing Manager, Ads role at DoorDash, candidates should have a strong background in digital and offline marketing channels, media buying, and strategic planning, gained either at an agency or in-house. Proficiency in data analysis tools such as Excel and familiarity with CPA, CPC, and CVR are highly preferred. Strong problem-solving skills, attention to detail, and the ability to effectively manage cross-functional relationships are essential.

The Ads Growth Marketing team at DoorDash promotes growth for Merchant partners by engaging consumers with relevant messaging and initiating paid marketing strategies. This involves overseeing the execution of targeted campaigns, conducting in-depth market analysis, and utilizing performance metrics to refine tactics, ensuring that campaigns not only reach but also resonate with the desired audience.

Candidates for the Growth Marketing Manager, Ads role at DoorDash should have substantial experience managing large-scale budgets across various marketing channels. This includes utilizing multi-million dollar monthly budgets while ensuring optimal allocation for campaigns to achieve aggressive growth targets. Comfort with adjusting budgets based on ongoing analysis and results is crucial.

The company culture at DoorDash is highly collaborative and focused on learning and innovation. As a Growth Marketing Manager, Ads, you will be part of a team that values leadership, encourages creativity, and emphasizes customer obsession. DoorDash promotes a diverse and inclusive environment where every team member can contribute to shared goals while having opportunities for personal and professional growth.

To effectively drive revenue growth, I would first analyze the current performance metrics and identify key areas for improvement. Implementing targeted marketing campaigns across paid channels while leveraging A/B testing to optimize creative materials would be crucial. Collaborating with cross-functional teams to ensure alignment on strategic goals and utilizing data insights to refine ongoing efforts would also be essential.

Prioritization is key in a fast-paced marketing environment. I would assess each campaign based on factors such as potential revenue impact, deadlines, and available resources. Leveraging project management tools to track progress and maintain clear communication with cross-functional teams would help ensure that each campaign is delivered on time while meeting quality standards.

I have extensive experience managing paid social media campaigns across various platforms including Meta, TikTok, and Snapchat. My approach involves setting clear KPIs for each campaign, conducting thorough audience targeting, and using data analytics to monitor and optimize performance. This allows for effective budget allocation and maximization of return on ad spend.

In a previous role, I noticed a campaign underperforming in terms of CPA. By diving deep into the data, I identified specific audience segments that were not engaging. I re-targeted these segments with tailored messaging and revised creatives based on A/B testing results. The campaign subsequently saw a significant reduction in CPA and an overall increase in conversions.

CPA (Cost Per Acquisition), CPC (Cost Per Click), and CVR (Conversion Rate) are critical metrics in performance marketing. Understanding these allows me to assess the efficiency of marketing spend, identify high-performing channels, and refine targeting efforts. I analyze these metrics collectively to inform strategic decisions, optimize campaigns, and ensure they align with overall business goals.

I am very comfortable with budget management, having managed significant marketing budgets in previous roles. I apply Forecasting techniques to allocate resources efficiently while closely monitoring spend against performance metrics. Adjusting strategies based on learnings in real-time is a crucial part of achieving growth targets.

In my view, the most challenging aspect is navigating the constantly changing landscape of digital marketing channels. Staying ahead of trends and adapting strategies while managing multiple campaigns for various Merchants requires agility and in-depth market knowledge. However, these challenges are also what make the role exciting and rewarding.

Collaboration is paramount in driving marketing success. I would foster strong relationships with teams like Merchant Partnerships and Analytics, sharing insights to align on campaign objectives. Regular meetings to discuss performance, challenges, and opportunities create a collaborative environment that enables us to pivot strategies effectively and meet shared goals.

I believe my extensive experience in managing performance marketing campaigns, coupled with a strong analytical background, makes me a suitable candidate. My ability to think creatively and collaborate across teams, combined with a genuine passion for driving growth in local economies aligns perfectly with DoorDash's mission. I’m excited to contribute to a forward-thinking and dynamic team.

Staying updated is essential in the rapidly evolving digital landscape. I regularly read industry blogs, participate in webinars, and network with other professionals to exchange knowledge. Additionally, I make it a point to test new tools and techniques in my own campaigns to see firsthand how they might enhance performance.