Growth Analyst - Offline Campaigns (w/m/d) Enpal24

As a Growth Analyst - Offline Campaigns at Enpal, your primary responsibilities will include analyzing the performance of offline promotions, such as lead costs and conversion rates, as well as creating scoring models for the selection and optimization of promotions. You will develop reports and dashboards for internal stakeholders and external agencies while identifying trends in the promotional data to make informed optimization suggestions.

To apply for the Growth Analyst - Offline Campaigns position at Enpal, you should have a successfully completed bachelor's or master’s degree. It's beneficial to have some work experience or internships in fast-growing environments like startups or consulting. A strong understanding of data analysis tools such as Excel, SQL, Tableau, or Power BI is also required, along with fluency in both German and English.

At Enpal, teamwork is crucial for a Growth Analyst - Offline Campaigns. You will collaborate closely with the Agency Partnerships Manager and Offline Marketing Manager to support data-driven decision-making. Engaging with multiple teams fosters a collaborative environment where your insights can shape successful offline campaigns and drive the company’s growth.

At Enpal, you can expect a supportive and diverse work culture characterized by strong teamwork and a legendary team spirit. The company encourages feedback and growth, ensuring that you will thrive in a stimulating environment. Plus, with numerous employee events and an engaging office space, your day-to-day experience will be both enjoyable and productive.

The work of a Growth Analyst - Offline Campaigns at Enpal directly impacts our mission of making solar energy accessible. By analyzing data and optimizing promotions, you will help enhance our outreach, drive conversions, and ultimately contribute to the sustainable energy revolution we are part of, ensuring a greener future for everyone.

To effectively respond, highlight any experience you have with data analysis tools like Excel, SQL, Tableau, or Power BI. Discuss specific projects or tasks where you utilized these tools to analyze data, identify trends, or present insights that impacted business decisions.

Share an example of an offline campaign you worked on, highlighting your analysis process, key findings, and any actions taken based on your insights. Focus on measurable outcomes, such as improved conversion rates or cost savings, to demonstrate your analytical skills.

Discuss your approach to prioritization by emphasizing the importance of aligning analyses with business goals. Mention time management techniques you use, such as assessing deadlines, impact, and resource availability to ensure that critical tasks are completed efficiently.

Outline your process for identifying trends, including reviewing historical data, segmenting data sets, and utilizing visualization tools for clearer insights. Emphasize the importance of making data-driven recommendations based on the patterns you uncover.

Emphasize your attention to detail by describing your process for double-checking data inputs, using validation techniques, and understanding the sources of your data. Discuss how you document your methods to maintain accuracy and facilitate reproducibility.

Share details about your collaborations with cross-functional teams, highlighting your role in guiding discussions based on your data insights. Focus on how your contributions led to strategic decisions and the overall impact on project success.

Express your passion for renewable energy and sustainability, elaborating on how your desire to drive positive change in the environment aligns with the values of Enpal. Discuss the fulfillment you gain from using data to influence meaningful advancements.

Share a specific challenge you encountered in your analytical work, detailing the steps you took to overcome it, such as seeking feedback, retraining in specific skills, or collaborating with peers to find a solution. Highlight your problem-solving skills and resilience.

While there are several key skills, explain your belief in the importance of analytical thinking and problem-solving abilities. Share how these skills enable you to uncover insights and recommend actionable changes that drive successful marketing campaigns.

Discuss your methods for staying current, such as following industry thought leaders, subscribing to relevant publications, attending workshops, or engaging in online communities. Emphasize your commitment to continuous learning and professional growth.