Media Analytics, CPG Ads + Promotions

As a Media Analytics professional at DoorDash, your key responsibilities include providing campaign analytics and optimizations for our CPG Ads business, owning objectives related to ad revenue, understanding the tools for advertisers, and developing insightful reports for sales teams. You'll be instrumental in engaging with top advertisers to plan and optimize campaigns while supporting the sales teams with data-driven recommendations.

To qualify for the Media Analytics role at DoorDash, candidates should have 4+ years of experience in performance marketing, ideally in digital agency, retail media network, or CPG environments. Additionally, familiarity with performance media products, intermediate to advanced SQL skills, and experience in a client-facing role are essential for successfully providing insights and driving campaign outcomes.

The Media Analytics team at DoorDash influences campaign strategies by leveraging data-driven insights to identify optimization opportunities. By analyzing performance metrics and providing actionable recommendations, the team helps advertisers achieve their marketing goals while continuously refining campaign strategies based on performance data.

In the Media Analytics role at DoorDash, you'll utilize various analytics tools and platforms to track campaign performance, create insightful reports, and optimize advertising strategies. Familiarity with SQL is crucial for building data tools, alongside using other analytics software that assists in measuring key metrics like ROAS and pacing.

The Media Analytics role at DoorDash offers significant opportunities for growth as you will be positioned at the intersection of e-commerce and advertising, learning from industry leaders. You can influence product developments, enhance campaign strategies, and engage with high-profile CPG brands, providing a solid foundation for career advancement in digital marketing.

When answering this question, focus on specific examples of campaigns you've managed, the challenges you faced, and how you used data to optimize results. Highlight any tools or strategies you employed and the outcomes achieved to demonstrate your hands-on experience.

You should describe your analytical approach, which could include defining KPIs, utilizing data analytics tools, conducting regular performance reviews, and making recommendations based on findings. Show how you prioritize actions based on their potential impact on campaign performance.

Give examples of your previous roles where you collaborated with sales teams or directly with clients. Focus on how you communicated insights and recommendations to drive better outcomes and facilitated discussions on campaign strategy.

Share a story that illustrates your ability to work under pressure. Talk about the approaches you take to stay organized, prioritize tasks, and ensure quality despite challenging timelines, and how you maintain effectiveness in your analysis.

Specify the tools you are proficient in, such as SQL, Excel, or any analytics software. Discuss your comfort level with extracting data, building automated reports, and ensuring accuracy in your analysis, while mentioning any previous experiences using these tools.

Here, you should recount a specific situation where you analyzed performance data, identified an optimization opportunity, and the process you undertook to implement changes. Mention the results that occurred due to your recommendations to showcase your effectiveness.

Talk about your method for assessing the importance of campaigns based on factors like revenue impact, client needs, and performance metrics. Explain how you maintain communication with all stakeholders to ensure everyone is aligned.

Discuss key performance indicators relevant to the campaigns, such as ROAS, pacing, and fill rates, and emphasize your ability to use these metrics to outline campaign effectiveness and areas needing improvement.

You should describe your validation process, which includes checking data sources, conducting cross-checks, and ensuring the integrity of data before analyzing it. This will highlight your attention to detail.

Talk about your strategies for staying informed about industry trends—this might include attending webinars, reading industry publications, or participating in professional groups. Explain how staying current allows you to bring fresh ideas to your role.