Director of Product Marketing

As the Director of Product Marketing at DoorLoop, you'll be responsible for strategic leadership, executing comprehensive marketing strategies, product positioning, and managing go-to-market execution for product launches. You'll leverage insights to shape product strategy while building and mentoring a high-performing product marketing team.

Candidates for the Director of Product Marketing role at DoorLoop should have at least 8 years of product marketing experience, including 3 years in a leadership role. Experience in marketing B2B SaaS solutions and a strong track record in positioning and cross-functional leadership are essential.

The Director of Product Marketing can significantly contribute to DoorLoop's growth by developing and executing targeted marketing strategies that drive adoption and increase market share. You'll be instrumental in shaping how our products are positioned in the market, ensuring that we effectively communicate our value to property managers and owners.

In the role of Director of Product Marketing at DoorLoop, you'll collaborate with a range of teams including Product, Sales, Marketing, and Customer Success. Building strong cross-functional relationships will be key to effectively executing the company's marketing strategies.

DoorLoop offers an impressive benefits package that includes unlimited paid time off, access to Udemy courses for professional development, and best-in-class equipment. We focus on employee well-being and ensure you have the tools you need to thrive in your role.

Discuss a specific project where you crafted a marketing strategy, detailing your research process, target audience, and how you measured success. Highlight the impact on the company's revenue or market reach, showcasing your strategic thinking.

Explain your process for analyzing competitors and understanding the market. Emphasize the importance of customer feedback and how you align product features with customer needs to create compelling messaging.

Identify key performance indicators that matter to you, such as adoption rates, customer engagement levels, and ROI. Discuss how you utilize analytics tools to track and optimize these metrics.

Share your strategies for fostering communication and collaboration among teams. Mention regular meetings, shared goals, and leveraging tools for transparency in project progress.

Discuss conducting market research, customer surveys, and interviews to gather insights. Explain how you compile this information into buyer personas that inform marketing strategies.

Detail a specific challenging launch, the obstacles faced, and the creative solutions you implemented. Emphasize teamwork and perseverance leading to the product’s eventual success.

Explain your tactics for staying informed on industry trends, such as subscribing to relevant publications and attending conferences. Discuss how you contextualize this information in your strategies.

Highlight the importance of data in informing decisions. Discuss how you analyze customer insights, market research, and sales data to refine positioning and messaging continuously.

Share how you prioritize and synthesize feedback from the sales team into actionable insights that inform product marketing strategies, ensuring alignment between what customers need and what is offered.

Reflect on your passion for mentorship and collaboration. Emphasize your desire to empower team members to reach their potential while driving impactful marketing that connects with customers.