Marketing Manager

As a Marketing Manager at Dreso, you will be responsible for developing and implementing localized marketing strategies that align with our global brand. You will manage various marketing activities including event coordination, PR campaigns, and ensuring brand presence across multiple communication channels. Your role will also involve analytics; you will analyze the performance of marketing initiatives based on KPIs and conduct regular exchanges with international locations.

To qualify for the Marketing Manager position at Dreso, candidates should hold a degree in marketing, communications, or a related field, along with several years of experience in marketing and communications. We value creativity, teamwork, and flexibility, as this role requires collaboration with national leaders and adaptation to the fast-paced environment of a growing company.

The work environment at Dreso for a Marketing Manager is dynamic and collaborative. Our Madrid office is focused on fostering teamwork, where you will regularly consult with peers and national leaders. We promote a healthy work-life balance with options for mobile working, and we also emphasize professional and personal development through training programs. This makes Dreso a great place to grow your marketing career.

Dreso provides a variety of benefits to our Marketing Managers including mobile working options to ensure a good work-life balance, opportunities for professional growth via training initiatives, and health bonuses for sports enthusiasts. We also support our employees with tax advantages for commuting and meal expenses, along with an employee referral program featuring attractive bonuses.

At Dreso, ensuring a consistent brand presence in marketing communications is a key responsibility of the Marketing Manager. You will implement localized strategies that align with our global brand while ensuring our messaging resonates with the Spanish market. This involves close coordination across communication channels such as social media, websites, and PR activities, guaranteeing our brand's voice and presence remain strong and coherent.

In answering this question, highlight specific strategies you've implemented in previous roles. Discuss your approach to understanding target audiences, developing campaign objectives, and the tools you used to measure success. Mention how these experiences align with what Dreso seeks in a Marketing Manager.

Elaborate on your understanding of market segmentation and localization. Share examples of how you conducted market research, collaborated with local teams, or adapted messaging to fit cultural differences, emphasizing how these tailored campaigns can drive engagement and impact.

Discuss key performance indicators (KPIs) that you feel are most relevant for assessing marketing effectiveness. Highlight metrics such as engagement rates, conversion rates, and return on investment (ROI), and explain how you use these insights for future strategy adjustments.

Choose an impactful project that showcases your skills in planning and execution. Discuss the objectives, your role, challenges faced, and the results achieved. Conclude with specific lessons learned and how they could apply to the Marketing Manager role at Dreso.

Explain your organizational strategies, such as using tools or systems for task management and prioritization. Discuss how you assess project deadlines, stakeholder urgency, and alignment with broader marketing goals, ensuring efficient workflow in a busy environment like Dreso.

Share a specific example where you led a PR campaign, outlining the planning, execution, and evaluation phases. Discuss how you maintained relationships with media outlets and leveraged community engagement to maximize visibility, which will demonstrate your fit for the Marketing Manager role.

Talk about your commitment to continuous learning in the rapidly evolving marketing landscape: subscribing to industry newsletters, attending webinars, or participating in professional groups. Emphasize how this knowledge enables you to bring fresh ideas and innovation to the Marketing Manager position at Dreso.

Mention specific analytics tools you’re familiar with, such as Google Analytics, HubSpot, or social media insights platforms. Discuss how you've utilized these tools to gather data, analyze trends, and refine marketing strategies, which is essential for assessing campaign performance at Dreso.

Discuss your approach to selecting and managing external agencies, including how you ensure alignment with your marketing goals. Talk about communication strategies, setting clear expectations, and fostering strong partnerships to ensure successful project outcomes, which is vital for the Marketing Manager role.

Describe your content creation process, emphasizing your understanding of audience needs and preferences. Discuss how you collaborate with designers or copywriters, and how you ensure that the content aligns with the brand message, making it relevant for the position at Dreso.