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Field Marketing Associate

About DroneDeploy

Build with certainty, operate with confidence. That’s why thousands of construction, oil and gas, and renewable energy companies use DroneDeploy on a daily basis. We help them automate reality capture using drones, robots, and 360 cameras – combining this data in one platform for AI-powered analysis. From aerial and ground views of construction progress to automated gauge readings and methane leak detection, DroneDeploy is shaping the future of reality capture.


At DroneDeploy, we thrive in a remote-first culture, powered by innovation. Growth is limitless, and employee contributions matter. With accolades as a Best Place to Work in the SF Bay Area and a spot on America’s Best Startups list, our team is dynamic, purpose-driven, and dedicated to delivering top-tier reality capture software. We cultivate an environment of opportunity. Our dynamic growth is fueled by the diverse range of ideas nurtured by our team. This is why our commitment to internal advancement is profound. A multitude of paths for professional and personal development are available, where flexible schedules, family-friendly benefits, and remote work options propel our team's journey.


Role Overview

Do you have a proven track record of crafting and executing trade shows, and customer experiences that ignite engagement and prompt action? Do you thrive on fine-tuning multiple, simultaneous conferences based on real-time feedback? Do sales teams sing your praises based on the strategies and support you provide? Did you stumble across the perfect next step in your marketing career? You just might have....  We are seeking a dynamic and strategic Field Marketing Associate to join our team and play a pivotal role in driving the success of our industry trade shows, community field marketing programs, and account-based marketing activities. In this role, you will collaborate closely with the marketing, sales, and community teams to develop, execute, and measure field marketing initiatives that contribute to our overall business objectives. You will be responsible for optimizing customer expansion programs, fostering cross-functional collaboration, and managing regional field marketing budgets.


Work Environment

> Work Hours: Typically Monday - Friday, 9am - 6pm PST, .

> Work Model: 100% remote position (work from home). 

> Estimated 30-40% travel domestic and international - to manage our presence at industry events and trade shows. (Conferences: 3-4 days of travel).


Responsibilities:
  • Partner closely with the marketing, sales and community teams on planning, execution, and KPIs of our industry trade shows and community field marketing programs.
  • Increase the impact of customer expansion marketing programs by acting as the bridge between Customer Success, Sales and other relevant teams supporting demand generation and account expansion.
  • Collaborate with Community and GTM Teams to deliver a world-class annual customer conference.
  • Coordinate DroneDeploy’s participations in 15+ trade shows per year, as well as support other owned events.
  • Think strategically about the entire event before, during and after leveraging demand generation campaigns, target ABM plays and set the pre-sales and sales teams up for success.
  • Track field marketing program success via SFDC and Tableau.
  • Track regional field marketing budget and spend.


Requirements:
  • 3-5 years of hands-on field marketing, event coordination, customer marketing or account-based marketing experience in B2B Enterprise SaaS or technology company.
  • Experience building impactful relationships with internal teams and customers.
  • Tech-savviness and familiarity with marketing tools and platforms (Marketo, Salesforce, Tableau, Jira) for executing and measuring events.
  • You've played the sales-support superhero role and understand the dynamics of aligning marketing efforts to revenue.
  • Interest in and curiosity for technology and the AEC and Energy & Emerging industries.
  • Previous experience managing events in Construction, Renewables or Oil & Gas are a plus.
  • A passion for drones, robotics, AI and other emerging tech is a huge plus!
  • Willing to travel domestically 30% of the time for tradeshows, roadshows and company events, with some potential international travel.


How performance in this role is measured:
  • Pipeline & Revenue with Target Accounts: your end-to-end planning and event plays will resonate and captivate, driving engagement and hitting pipeline targets.
  • Event Impact: Gauge the success of our tradeshows and field events not just by attendance, but by measuring the lasting impression they leave on attendees and their subsequent actions.
  • Sales Uplift: Witness an uptick in sales productivity and conversion rates, reflecting the impact of your sales-focused support, partnership and enablement initiatives.
  • KPI Mastery: Prove your strategic prowess as you consistently meet and surpass key performance indicators (KPIs), demonstrating the laser-focus of your initiatives.


Success in this role looks like:
  • You are highly curious, with a strong desire to get to know our customers and prospects, as much as you love trade show logistics.
  • You have a passion to actively partner with sales teams to generate pipeline and drive the business.
  • You understand that the art of field marketing is elevated by the science of data analysis, and you embrace this duality with open arms.
  • You are highly motivated to work side by side with passionate professionals who are redefining the reality capture landscape.


#LI-Remote


Employee Offerings & Benefits

(Varies by location and position)

These are just some of the benefits we offer—explore more when you join us!

> Innovative Company Culture – Thrive in an environment that encourages creativity and collaboration.

> Drone Pilot Certification – Get certified and develop unique skills with our support.

> Flexible Work Options – Enjoy flexibility with both your schedule and work location.

> Family Paid Leave – Supporting you and your family when it matters most.

> Top-Tier Healthcare Benefits – Comprehensive health coverage designed to support your well-being.

> Professional Development & Career Growth – Opportunities to advance and grow in your career.

> Flexible Paid Time Off – Take the time you need to recharge and stay balanced.

> Employee Referral Bonus – Help us grow the team and get rewarded for great referrals.


----

DroneDeploy is an equal opportunity employer.


All DroneDeploy employees are responsible for assisting in protecting the company and customer data by following information security policies and procedures.


Please refer to our Recruitment Privacy Notice for information about privacy during the recruiting process.


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What You Should Know About Field Marketing Associate, DroneDeploy

Join the dynamic team at DroneDeploy as a Field Marketing Associate, where you’ll play a vital role in shaping the future of reality capture technology! We are driven by innovation and pride ourselves on providing top-notch solutions to construction, oil and gas, and renewable energy companies. In this position, you'll have the unique opportunity to lead and execute major trade shows and community-based marketing initiatives that ignite excitement and drive action. Your contributions will directly influence customer engagement and foster collaboration between marketing, sales, and community teams. As a Field Marketing Associate, you’ll be responsible for orchestrating over 15 trade shows a year, fine-tuning events based on real-time feedback, and optimizing customer marketing programs to drive account expansion. You'll also monitor the success of your initiatives using platforms like Salesforce and Tableau, ensuring that all efforts align with our overall business goals. This role is 100% remote, offering you the freedom to work from wherever you feel most inspired, with the exciting opportunity for travel to national and international events. If you’re passionate about marketing in the B2B SaaS sector and have a keen interest in tech, drones, and AI, then DroneDeploy is the perfect place for you to grow and thrive in your career. We believe in creating an environment full of opportunities for professional and personal development, ultimately making your work experience fulfilling and productive.

Frequently Asked Questions (FAQs) for Field Marketing Associate Role at DroneDeploy
What are the main responsibilities of a Field Marketing Associate at DroneDeploy?

A Field Marketing Associate at DroneDeploy plays a crucial role in executing trade shows and community marketing events. You'll collaborate with sales and marketing teams to ensure successful planning and execution of initiatives, focusing on increasing customer engagement and driving account expansion. You'll also be responsible for tracking the success of these events and managing regional budgets.

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What qualifications are needed for the Field Marketing Associate role at DroneDeploy?

To excel as a Field Marketing Associate at DroneDeploy, candidates should have 3-5 years of hands-on marketing experience, particularly in field marketing or event coordination within B2B Enterprise SaaS. Familiarity with marketing tools like Salesforce and a passion for technology, especially in the construction and renewable energy sectors, are highly valued.

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Is the Field Marketing Associate position at DroneDeploy remote?

Yes! The Field Marketing Associate role at DroneDeploy is 100% remote, allowing you to work from the comfort of your home or wherever you choose. This flexibility supports a healthy work-life balance, making it easier to manage your professional and personal commitments.

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What opportunities for growth are available as a Field Marketing Associate at DroneDeploy?

DroneDeploy is committed to fostering career development. As a Field Marketing Associate, you'll have the chance to advance your career through various professional development opportunities, including accessing resources for skills training and gaining exposure to multiple aspects of the marketing field.

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How does DroneDeploy measure the success of the Field Marketing Associate role?

Success in the Field Marketing Associate role at DroneDeploy is measured through various metrics, including pipeline and revenue generation, event impact, and the uplift in sales productivity. Your contributions to the marketing initiatives will directly align with the company’s overall business objectives.

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Common Interview Questions for Field Marketing Associate
How do you plan and execute successful field marketing events?

To effectively plan and execute field marketing events, I focus on thorough research, defining clear objectives, and collaborating with both marketing and sales teams to align strategies. I leverage data from past events to guide decisions and always adapt to real-time feedback to enhance attendee engagement.

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Can you describe your experience with managing marketing budgets?

In my previous positions, I frequently managed marketing budgets by closely tracking expenditures, reporting variances, and adjusting strategies as needed. I ensure transparent communication with stakeholders and use budgeting software to monitor and optimize spending effectively.

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What tools do you find most useful for field marketing and event tracking?

I find Salesforce and Tableau to be invaluable for tracking field marketing strategies and event outcomes. These tools allow me to measure KPIs, gather insights, and create detailed reports that help in strategizing future marketing efforts.

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How do you handle unexpected challenges during an event?

I stay calm and approach unexpected challenges as opportunities. I always have contingency plans in place, which allows me to pivot quickly. I also ensure constant communication with my team and stakeholders to address issues promptly and maintain a seamless event experience.

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What role do you think customer feedback plays in field marketing?

Customer feedback is crucial in field marketing as it helps tailor events to meet the audience's needs and expectations. By actively seeking feedback both during and after events, we can enhance future initiatives and foster stronger relationships with our clients.

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Describe a successful marketing campaign you've led.

I led a campaign focused on a major industry conference where we integrated social media engagement, targeted email marketing, and on-site interactions. By analyzing data from previous events, we increased attendance by 30% and significantly boosted post-event sales inquiries.

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How do you prioritize tasks when managing multiple events simultaneously?

I prioritize tasks by setting clear deadlines and using project management tools to keep everything organized. I assess the urgency and importance of each task, allowing me to focus on high-impact activities and delegate effectively when needed.

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What strategies do you use to collaborate with sales teams?

I prioritize regular communication with sales teams to align our goals and strategies. We often meet to discuss upcoming events and ensure that marketing efforts are directly supporting sales objectives, fostering a collaborative environment that increases efficacy.

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How do you assess the effectiveness of field marketing initiatives after they take place?

Post-event, I assess the effectiveness of field marketing initiatives by analyzing KPIs like attendance rates, follow-up actions, engagement levels, and overall sales impact. I also solicit feedback from attendees and stakeholders to gather qualitative data to inform future initiatives.

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What motivates you to work in the field marketing space?

I am driven by the excitement of connecting brands with their audiences and creating memorable experiences. The fast-paced nature of field marketing and the opportunity to work with innovative companies like DroneDeploy inspires me to continuously learn and grow in my career.

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At DroneDeploy, our mission is to make the skies open and accessible for everyone. Trusted by users across a variety of industries, we are transforming how businesses collect, manage, and interpret drone data. Our user-friendly platform makes it p...

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Full-time, remote
DATE POSTED
February 26, 2025

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