Chief Marketing Officer

As the Chief Marketing Officer at EarnIn, you will oversee product positioning, lead marketing strategies for growth, guide product launch initiatives, manage customer relationships, and develop grassroots marketing strategies. Your role is pivotal in maximizing customer engagement and ensuring brand resonance with our mission.

EarnIn seeks candidates with at least 10 years of progressive marketing leadership experience, preferably in B2C settings. The ideal CMO will have expertise in product positioning, channel optimization, data-driven decision-making, and team leadership, with a strong focus on customer empathy.

The CMO contributes by developing a comprehensive marketing roadmap that aligns with EarnIn's customer acquisition and revenue growth goals. This includes leading campaigns across paid, organic, and grassroots channels, ensuring a strategic approach to drive sustainable growth.

EarnIn stands out due to its pioneering mission in earned wage access, passionate team members, and the opportunity to shape a beloved brand identity. You will be at the forefront of innovative financial solutions, collaborating with seasoned professionals committed to making a difference.

The Chief Marketing Officer role at EarnIn offers a competitive salary range of $375,000 to $475,000, along with equity options and benefits. This compensation reflects the level of experience and leadership required for this impactful position.

Describe concrete examples of successful product positioning you've implemented, focusing on the market impact and customer engagement achieved. Use metrics to showcase how your efforts attracted new users and retained existing ones.

Discuss your method for aligning the marketing roadmap with business growth goals. Mention how you prioritize projects, allocate resources, and measure success through KPIs that are tied to revenue growth and customer engagement.

Share specific grassroots marketing strategies you have successfully executed. Highlight engagement tactics, community partnerships, and how these initiatives enhanced brand awareness and customer acquisition.

Provide details about a product launch, including planning, execution, and post-launch analysis. Emphasize how your marketing strategy drove adoption and your methods for measuring its success.

Explain your approach to using data analytics in marketing. Highlight tools you employ to gather insights, assess customer behavior, and how you adjust strategies based on performance metrics.

Discuss specific instances where you've optimized both paid and organic marketing channels. Include results and how your optimizations led to measurable growth in customer engagement or revenue.

Share strategies you’ve used to encourage communication and teamwork. Discuss how cross-functional collaboration has led to enhanced product alignment and improved marketing outcomes.

Share your go-to resources such as marketing blogs, networks, and events. Emphasize how you incorporate new ideas into your strategies and ensure your marketing team is abreast of trends.

Discuss your approach to understanding and empathizing with customers. Describe how this understanding shapes your marketing campaigns and enhances customer retention.

Explain the metrics and KPIs you prioritize when assessing campaign success. Emphasize your approach to analyzing data post-campaign to inform future strategies.