Senior Media Buyer

As a Senior Media Buyer at Outliant, your main responsibilities will include developing comprehensive media buying strategies, optimizing media campaigns via advanced data analysis, managing substantial media budgets, and conducting performance analyses. You'll also negotiate with media vendors for the best rates, maintain strong relationships with clients, collaborate with internal teams to ensure successful campaign executions, and provide mentorship to junior media buyers.

To qualify as a Senior Media Buyer at Outliant, you should have a minimum of 4-5 years of experience in media buying, particularly with high-budget campaigns. Extensive knowledge of digital advertising platforms, proficiency with tools like Google Ads and Facebook Ads Manager, strong analytical skills, excellent communication abilities, and a proactive problem-solving approach are essential qualifications for this role.

At Outliant, the media buying process begins with strategic planning aligned with marketing goals. The Senior Media Buyer develops and adjusts campaign strategies based on in-depth performance analysis. This involves collaboration with cross-functional teams and constant communication with clients to ensure campaigns effectively meet their objectives. Optimization is an ongoing process, driven by data insights and market research.

In the Senior Media Buyer role at Outliant, you'll utilize various digital advertising platforms and media buying tools such as Google Ads, Facebook Ads Manager, and analytics tools like Google Analytics and ComScore. Mastery of these tools is crucial for running effective campaigns and analyzing their performance to drive optimal results.

Outliant’s culture is built on the principles of creativity, freedom, and mentorship within a fully remote work environment. As a Senior Media Buyer, you will find a supportive atmosphere that values individual growth and encourages innovative thinking. Our diverse team collaborates with shared goals, making sure that every member feels empowered and engaged in their role.

When developing a media buying strategy, it's important to first understand the client's marketing goals and target audience. Then, I analyze past campaign data to identify which channels performed best and allocate the budget accordingly. I also consider market trends, competitor strategies, and utilize data analysis tools to refine the strategy as needed.

I optimize campaigns by continuously monitoring performance through analytics tools. I look for trends in the data, such as high engagement rates or low conversion rates, and adjust the targeting, ad creatives, or media placements to enhance the campaign's overall performance and maximize ROI.

For vendor negotiation, I leverage data insights to demonstrate our campaign performance and value. Building relationships with vendors is key, so I ensure open communication and mutual understanding of each other's goals. My approach includes being prepared with competitive rates and understanding market price trends.

I stay current with media buying trends by regularly attending industry webinars, following key influencers on social media, and subscribing to digital marketing newsletters. I also participate in networking events and forums where I can exchange knowledge and insights with other professionals.

In one campaign, we noticed low engagement rates shortly after launch. I conducted a thorough analysis and discovered that our targeting was off. I quickly adjusted the audience parameters and tested new ad creatives. Within weeks, engagement improved, leading to a successful campaign outcome.

Managing client relationships involves regular communication and providing transparent updates on campaign performance. I prioritize understanding their needs and expectations, ensuring I deliver on promises. I also ask for feedback to foster a collaborative relationship, which is vital for long-term success.

I have extensive experience managing cross-channel campaigns across paid social, paid search, and display channels. I believe in creating cohesive messaging that aligns with the target audience's journey across different platforms, allowing for effective remarketing strategies and enhanced brand recall.

Data analytics is crucial in my role as it informs my decision-making. I analyze performance metrics to identify what works and what doesn’t. By evaluating KPIs at every stage of a campaign, I can make data-driven adjustments that boost overall effectiveness and optimize budget allocation.

Teamwork is essential in successful media buying. At Outliant, collaboration with creative, analytics, and client service teams ensures that all aspects of a campaign come together seamlessly. Sharing insights and feedback allows us to iterate quickly and improve campaign effectiveness collectively.

My mentoring approach involves hands-on guidance and open dialogue. I focus on sharing best practices while encouraging them to take ownership of their projects. I also provide constructive feedback, helping them build confidence and develop their skills in media buying.