SmartFinancial , Inc. is hiring: Media Buyer in Newport Beach

As a Media Buyer at SmartFinancial, Inc., your primary responsibilities will include developing, managing, and optimizing profitable marketing campaigns targeting CPA goals. You'll analyze reporting and partner insights to recommend strategic improvements, while also collaborating with the analytics team to structure data that uncovers critical insights. Additionally, you'll research and test new marketing channels, ensuring that our lead generation campaigns remain competitive and efficient.

To qualify for the Media Buyer position at SmartFinancial, Inc., candidates should demonstrate success in launching and managing large-scale, profitable lead generation campaigns. A strong analytical skill set is essential, as well as hands-on experience with various marketing channels. Familiarity with CPC, CPL, and CPM platforms is a plus, alongside excellent communication and organizational skills. Experience managing financial services lead generation campaigns is highly valued as well.

The compensation range for the Media Buyer role at SmartFinancial, Inc. is between $60,000 and $90,000 annually. This competitive salary reflects the importance of the role in driving successful marketing campaigns and contributing to the overall success of the company.

SmartFinancial, Inc. offers a range of benefits to Media Buyers, including comprehensive health coverage (health, dental, and vision), a 401(k) retirement plan with company matching contributions, and generous paid time off. In addition, you'll have access to professional development opportunities that support your career growth, as well as flexible work options that allow for a hybrid work environment.

The company culture at SmartFinancial, Inc. prioritizes collaboration, innovation, and employee well-being, which directly enhances the Media Buyer position. With a focus on creating a supportive environment, employees enjoy numerous company events like summer beach parties and annual holiday yacht parties, fostering camaraderie and team spirit. Our strong communication channels, such as great SLACK channels for both work and play, keep everyone connected and engaged.

When answering this question, you should provide specific examples of successful lead generation campaigns you've managed. Discuss the strategies you implemented, the results you achieved, and how you measured success. Highlight any tools or platforms you used, and be sure to mention how you addressed challenges and optimized the campaigns over time.

Demonstrate your commitment to continuous learning by mentioning industry blogs, webinars, and networking events you follow. Share any relevant certifications or courses you have completed that pertain to digital marketing. Discuss how you leverage these resources to make informed decisions for your campaigns and optimize your strategies.

Your answer should reflect a structured approach to optimization. Mention methods such as A/B testing, analyzing conversion data, adjusting targeting parameters, and leveraging analytics tools. Be specific about how you've used these strategies in previous roles to improve campaign performance while staying aligned with CPA objectives.

Effective communication is key when collaborating with both technical and creative teams. Share examples of how you facilitate discussions, ensure everyone is on the same page regarding campaign goals, and how you balance creative ideas with technical feasibility. Discuss any tools or processes you use to streamline collaboration and ensure project deliverables are met on time.

Identify the marketing channels you've worked with in the past, emphasizing your experience with both traditional and digital platforms. Mention specifics like search engine marketing, social media advertising, and CPC networks. Provide examples of how you've successfully managed campaigns on these channels and the outcomes achieved.

Discuss your analytical approach to identifying why a campaign isn't performing as expected. Explain your process for diagnosing issues—such as poor targeting or ineffective messaging—and detail how you’ve made adjustments based on data analysis. Highlight any successful turnaround stories where you improved the performance of underperforming campaigns.

Data analysis is fundamental to decision-making for a Media Buyer. Illustrate how you collect and interpret data to inform campaign strategies. Discuss specific metrics you focus on (such as ROI or conversion rates) and how these insights guide your actions—for example, reallocating budgets or modifying ad creatives to maximize performance.

In your answer, provide insights into your negotiation strategy, including how you identify best rates and terms from media vendors. Share experiences where you successfully negotiated contracts, emphasizing the importance of building positive relationships while achieving cost efficiencies for your campaigns.

The ability to adapt based on feedback is vital. Explain how you regularly meet with analytics teams to review campaign performance and discuss recommendations. Offer examples of how you've incorporated their feedback into your strategies, which led to improved outcomes for future campaigns.

Detail a step-by-step process for testing new marketing channels, starting from initial research to implementation and measurement of success. Highlight your focus on alignment with overall business goals and how you'd evaluate effectiveness through metrics and KPIs, ensuring you can pivot quickly based on results.