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VP, Amazon

About the Company


e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.


In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 23 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.


Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us


As the Vice President of Global Amazon & Marketplaces for e.l.f. Beauty, you will champion e.l.f.’s mission to make the best of beauty accessible to every eye, lip, and face. This role leads strategy and execution across Amazon and other global marketplace platforms, prioritizing innovation, profitability, and customer delight. You’ll drive best-in-class digital experiences, leverage data-driven insights to optimize content and product placement, and expand our reach in ways that amplify the e.l.f. Beauty voice.

 

In partnership with teams across digital, marketing, and operations, you’ll ensure that our marketplace strategies align with our values of inclusivity, accessibility, and boldness, helping to sustain e.l.f.’s competitive edge on the world’s largest platforms. This position will report to Chief Digital Officer.


Responsibilities
  • Drive marketplace growth: create and execute a comprehensive strategy for Amazon and global marketplaces, prioritizing the growth of our skin care line and entry into new product categories.
  • Lead category expansion: leverage data and customer insights to identify opportunities for new verticals, collaborating with product and innovation teams to develop tailored marketplace approaches for each category.
  • Enhance brand integration: ensure that all marketplace initiatives align with e.l.f. Beauty’s brand ethos of inclusivity, accessibility, and sustainability, creating a unified experience that amplifies our voice across platforms.Manage a growing team of 7 people globally across full brand portfolio (e.l.f. Cosmetics, e.l.f. Skin, Naturium, Well People, Keys Soulcare
  • Drive international expansion: identify new business opportunities and lead growth into new marketplaces on Amazon
  • Work cross-functionally: across all internal teams including Digital, Operations, Sales, Finance, Brand Marketing, Creative, etc to ensure collaborative team efforts.


Requirements
  • 15+ years in e-commerce or digital retail, with 7+ years in a senior leadership role managing Amazon and global marketplaces, ideally within beauty or fast-moving consumer goods.
  • Proven success in launching and growing product lines on marketplace platforms, with a strong track record of driving brand-first strategies and expanding into new categories.
  • Deep knowledge of marketplace trends, particularly in skin care and emerging beauty categories, with experience in building data-driven strategies to optimize product performance and customer engagement.
  • Strong leadership and communication skills, with a collaborative approach to working with cross-functional teams and developing high-performing teams.
  • Financial acumen with experience managing P&L and driving profitability in dynamic digital environments.


$230,000 - $240,000 a year

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.


e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.

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Average salary estimate

$235000 / YEARLY (est.)
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$230000K
$240000K

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What You Should Know About VP, Amazon, E.L.F. BEAUTY

Join e.l.f. Beauty as the Vice President of Global Amazon & Marketplaces and immerse yourself in a world where beauty meets accessibility! At e.l.f. Beauty, we stand by our commitment to clean, cruelty-free cosmetics that provide incredible value, and now we're looking for a charismatic leader to guide our strategy across Amazon and other global marketplaces. Your role will be pivotal in shaping the future of e.l.f., driving growth by creating innovative marketplace strategies that prioritize customer engagement and brand integrity. You'll collaborate with teams in digital marketing, operations, and product development to ensure our initiatives reflect our core values of inclusivity and boldness. Imagine identifying new product categories while leveraging consumer insights to enhance our skincare line and beyond. As you manage a talented global team, your financial acumen will shine as you optimize our P&L, fueling profitability in this dynamic digital landscape. With competitive pay, equity options, and a flexible work environment, e.l.f. Beauty is not just a company; it's a culture that values passion and teamwork. Together, we’ll make beauty accessible for every eye, lip, and face! Want to be part of something extraordinary? Let’s bring e.l.f. to even more beauty lovers worldwide!

Frequently Asked Questions (FAQs) for VP, Amazon Role at E.L.F. BEAUTY
What are the main responsibilities of the VP, Amazon at e.l.f. Beauty?

As the VP, Amazon at e.l.f. Beauty, you will be responsible for creating and executing comprehensive strategies for Amazon and other global marketplaces. Key responsibilities include driving marketplace growth, leading category expansion, enhancing brand integration, and managing a global team to achieve these goals. You’ll also explore opportunities for international expansion and work across various internal teams to ensure coordination and alignment with e.l.f.'s values.

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What qualifications are required for the VP, Amazon position at e.l.f. Beauty?

To qualify for the VP, Amazon position at e.l.f. Beauty, candidates should have 15+ years of experience in e-commerce or digital retail, with at least 7 years in senior leadership roles managing Amazon and global marketplaces, preferably in beauty or consumer goods. Additionally, a proven track record of launching and growing product lines, a deep understanding of marketplace trends, and strong leadership skills are essential.

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How does the VP, Amazon role contribute to e.l.f. Beauty's mission?

The VP, Amazon role at e.l.f. Beauty is crucial in championing the company's mission to make beauty accessible. By driving innovative strategies and enhancing customer experiences on major marketplace platforms, you will ensure that e.l.f.'s values of inclusivity and accessibility resonate with consumers worldwide, elevating e.l.f. Beauty's brand presence.

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What does the team structure look like for the VP, Amazon at e.l.f. Beauty?

The VP, Amazon at e.l.f. Beauty will lead a growing team of 7 globally across the entire brand portfolio. This collaborative environment allows the VP to work closely with various departments including Digital, Marketing, and Operations, fostering teamwork and execution of successful marketplace strategies.

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What is the compensation package like for the VP, Amazon role at e.l.f. Beauty?

The compensation package for the VP, Amazon role at e.l.f. Beauty includes a competitive salary range of $230,000 to $240,000 per year. In addition, the total compensation philosophy encompasses performance-based bonuses, equity options, and flexible time off, reflecting the company's commitment to its employees.

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Common Interview Questions for VP, Amazon
Can you describe your experience managing Amazon and global marketplaces?

When discussing your experience, highlight specific achievements such as successful product launches or growth figures you’ve driven. Emphasize your familiarity with marketplace trends and how you utilized data to make informed decisions in optimizing product performance.

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How have you previously identified opportunities for category expansion?

In your answer, illustrate your analytical approach to identifying growth opportunities by mentioning how you gathered and interpreted consumer insights or market data. Provide examples where you successfully launched new categories or products.

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What strategies do you employ to enhance brand integration across marketplaces?

Discuss your understanding of the brand's ethos and mission, and how you've aligned marketplace initiatives with those values in the past. Share specific strategies that helped create a unified customer experience across different platforms.

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Can you provide an example of how you have driven profitability in a digital environment?

When answering, give a concrete example of a situation where you managed a P&L with successful outcomes. Include specific metrics that demonstrate how your strategies led to increased profitability and minimized costs.

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Describe your leadership style when managing a diverse team.

Share insights into your leadership approach, emphasizing collaboration, open communication, and fostering an inclusive environment. Mention how you encourage team members to share ideas and contribute to the overarching goals of the organization.

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How do you stay current with marketplace trends, particularly in the beauty industry?

Discuss your methods for keeping abreast of industry trends, such as following key publications, attending industry conferences, or utilizing networking opportunities. Highlight how you apply this knowledge to inform your marketplace strategies.

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What methods do you use to measure the success of your marketplace strategies?

Explain your approach to metrics and KPIs to track the success of your initiatives. Share specific examples of data-driven decisions you’ve made based on performance analysis, and how they led to improved outcomes.

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How would you manage cross-functional team collaborations effectively?

In your response, underscore the importance of communication, regular meetings, and utilizing project management tools to keep teams aligned. Provide examples of successful cross-department initiatives you've led.

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What motivated you to apply for the VP, Amazon position at e.l.f. Beauty?

When answering, express your passion for the beauty industry and align your motivations with e.l.f. Beauty's values of accessibility and inclusivity. Discuss how your skills and experience make you uniquely suited for the role.

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How would you approach international expansion for e.l.f. Beauty on Amazon?

Outline your strategic approach to identifying new international markets, including market research, understanding local consumer behavior, and optimizing products for those regions. Share any previous experiences with international market entry.

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Full-time, hybrid
DATE POSTED
December 4, 2024

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