Senior Marketing Operations Manager

As a Senior Marketing Operations Manager at Envoy, your key responsibilities include defining and executing the marketing operations strategy, optimizing lead lifecycles, and driving data-driven decisions. You'll also ensure operational excellence by designing scalable processes that integrate marketing with sales operations, while collaborating across teams to align marketing efforts with company goals.

To excel as a Senior Marketing Operations Manager at Envoy, you should possess strong strategic and analytical skills, technical proficiency in tools like Marketo and Salesforce, and a track record in B2B marketing operations. Leadership experience, the ability to manage cross-functional projects, attention to detail, and a growth-oriented mindset are also crucial for success in this role.

In the first 30 days, a successful Senior Marketing Operations Manager at Envoy will conduct a comprehensive evaluation of the current tech stack, team structure, and processes. By the end of 90 days, you’ll present a fully developed marketing operations strategy to outline how to align marketing functions with the overall business objectives.

In the role of Senior Marketing Operations Manager at Envoy, you will drive process improvements by designing cross-functional processes that enhance data governance and compliance. You’ll collaborate with sales operations to create seamless workflows for lead scoring, routing, and management, ensuring that the marketing operations are efficient and aligned with company goals.

The Senior Marketing Operations Manager role at Envoy is a hybrid position, requiring presence at the San Francisco HQ three days a week (Tuesday to Thursday). You'll work closely with a vibrant, collaborative team committed to innovation and continuous learning, making it an engaging and supportive environment to develop your career.

As you answer this question, highlight your familiarity with key tools like Marketo and Salesforce. Discuss specific instances where you evaluated or implemented marketing technologies to enhance operational efficiency or drive results, demonstrating your ability to align tech with business needs.

When addressing this question, share your approach to lead scoring and nurturing. Illustrate how you have successfully enhanced workflows from lead generation to conversion, focusing on metrics that improved pipeline efficiency and conversion rates.

Explain your tactics for maintaining data accuracy, such as regular audits and compliance with privacy regulations. Mention the importance of cross-functional collaboration to ensure seamless data flow and address any discrepancies proactively.

Discuss the key performance indicators you track to ascertain marketing ROI, such as lead conversion rates, customer acquisition cost, and campaign performance. Highlight how these metrics influence strategic decisions and budget allocation.

Provide a specific example of a cross-functional project you've led, detailing your role, the team involved, and the outcomes achieved. Focus on how your collaboration skills brought various stakeholders together to achieve common goals.

Share your philosophy on mentorship, including how you identify areas of growth for your team members. Cite examples of how you've shared knowledge, provided guidance, and helped foster a culture of learning and development.

Identify potential challenges like keeping up with evolving technology, managing cross-departmental alignment, or ensuring compliance with changing regulations. Discuss strategies on how you would approach these challenges to drive successful outcomes.

Explain your approach to task prioritization, emphasizing time management skills, the use of project management tools, and how you determine what is urgent versus important based on strategic business objectives.

Discuss the various elements you assess when crafting a marketing campaign including target audience, messaging, channels, and metrics for success. Provide an example of a campaign you developed and executed successfully.

Express your enthusiasm for Envoy’s innovation in workplace solutions and how the company’s values resonate with your own. Emphasize your passion for improving the workplace experience through strategic marketing operations.