E-Commerce Analyst

As an E-Commerce Analyst at Etraveli Group, your primary responsibilities will involve analyzing user data to drive actionable insights and optimize conversion rates. You will manage A/B testing processes and coordinate with various stakeholders to ensure features meet user needs, enhancing the overall user experience. Additionally, you will lead projects related to e-commerce initiatives, driving improvements in key performance indicators across various markets.

To apply for the E-Commerce Analyst position at Etraveli Group, you should have an educational background in a business-related field such as Business Administration, Marketing, or Statistics. Ideally, you'll have 1-3 years of experience in a similar role, knowledge of website analytics, A/B testing, and understanding of user behavior, along with familiarity with tools like Google Analytics, QlikView, or Looker.

Yes, while not mandatory, having basic front-end development knowledge and experience with Google Tag Manager (GTM) and SEO practices can give you an edge as an E-Commerce Analyst at Etraveli Group. Strong communication skills and the ability to build relationships with stakeholders will also be critical to your success in this role.

At Etraveli Group, we foster a hybrid working environment where you can enjoy the flexibility of working remotely or in our bright, spacious office in central Athens. Our culture promotes personal development through continuous education, team activities, and a relaxed atmosphere where employees can enjoy perks like free coffee and recreational activities.

Etraveli Group emphasizes personal development and provides training opportunities related to your role, enabling you to grow your career as an E-Commerce Analyst. You will be working with various teams on strategic initiatives, gaining valuable experience and knowledge that can propel your career forward within the company.

Optimizing conversion rates requires a thorough understanding of user behavior and data analysis. I start by analyzing funnel drop-offs and identifying pain points. Using A/B testing methods, I implement changes based on insights gathered from data, always aiming to understand what resonates best with our users.

In my previous roles, I have managed multiple A/B tests from inception to execution. I ensure thorough planning by defining clear objectives, selecting appropriate user segments, and meticulously analyzing results. After testing, I prioritize changes based on performance and collaborate with cross-functional teams on implementation.

I have extensive experience with tools like Google Analytics and Looker. I've utilized these platforms to track user behavior, measure KPIs, and gather insights about customer journeys. The data I collected helped inform strategies to enhance user experiences and drive conversions effectively.

Collaboration is vital. I make it a point to establish clear communication channels from the start of any project. Regular meetings, updates, and shared documentation ensure that all stakeholders, including designers and developers, are aligned with our goals and understand the necessary requirements for success.

One project involved analyzing user feedback regarding our checkout process. After identifying key friction points through data analysis, I developed several A/B tests focused on simplifying the experience. The tests resulted in a marked increase in completion rates, demonstrating the direct impact of our user-centered approach.

I focus on a range of metrics, including conversion rates, traffic sources, bounce rates, and customer lifetime value. These metrics help me assess how well a campaign is performing and whether the user experience aligns with business objectives, allowing me to pivot strategies as needed.

I regularly read e-commerce blogs, attend webinars, and participate in industry conferences. Networking with other professionals in the space also provides me with insights into innovative strategies and tools that can enhance our approach at Etraveli Group.

I once faced discrepancies in data reporting between different tools. After thorough cross-referencing and dialoguing with my team, we implemented a standardized reporting structure. This not only solved the inaccuracies but also improved future data integrity and team efficiency.

I understand that SEO and user experience go hand in hand. Optimizing site structures and ensuring content is user-friendly can vastly improve organic traffic and engagement. I have worked on SEO strategies that directly impacted conversion rates by aligning keywords with user intent while ensuring a seamless browsing experience.

Prioritizing projects involves understanding the impact each has on overarching business goals. I evaluate projects based on potential ROI, alignment with strategic objectives, and stakeholder input. Regular communication with team members also helps me make informed priorities, ensuring that resources are effectively allocated.