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EverPro - Director, Marketing Operations

EverPro - Director, Marketing Operations

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/

EverPro is seeking a strategic and results-oriented Director of Marketing Operations to lead our marketing operations strategy and execution. Reporting to the Head of Revenue Operations and serving as a key partner to the Head of Marketing, this role drives scalable execution, operational efficiency, and performance visibility across the funnel.  You will align strategy, planning, and measurement to optimize lead management, campaign execution, and performance reporting—maximizing pipeline contribution and ROI.

As a cross-functional leader, you'll help transform how we execute, measure, and improve marketing efforts, enabling teams to move faster, operate smarter, and deliver measurable impact. This role is key to driving marketing efficiency, pipeline growth, and alignment across the go-to-market organization to support revenue performance.

Responsibilities: 

  • Define and evolve the marketing operating framework to drive scalable execution, process consistency, and alignment with business and revenue objectives
  • Optimize lead management and funnel operations—including scoring, routing, segmentation, and MQL-to-SQL conversion—in partnership with Sales Operations
  • Forecast marketing-sourced demand and lead volume to support accurate pipeline planning and revenue alignment
  • Lead the development and execution of marketing planning, budgeting, and forecasting in partnership with Marketing, Finance, and GTM stakeholders to align marketing investments with revenue goals
  • Develop and maintain performance dashboards to track marketing KPIs, pipeline contribution, and campaign ROI.
  • Drive pipeline reporting and closed-loop measurement to inform campaign optimization and strategic decision-making
  • Shape the marketing technology strategy by partnering with Revenue and Business Operations to ensure seamless integration, automation, and data-driven decision-making.
  • Lead, coach, and develop a high-performing Marketing Operations team focused on execution, innovation, and transformation

Skills and Experience needed for success in this role:

  • 7+ years of experience in Marketing Operations or related roles, including 3+ years in a leadership position building and developing high-performing teams
  • Bachelor’s degree in Marketing, Operations, Finance or a related field (MBA a plus)
  • Deep understanding of B2B SaaS marketing across the full customer lifecycle — from lead generation to retention and expansion
  • Experience designing and scaling lead management, funnel optimization, and campaign performance strategies
  • Proven success driving pipeline contribution, marketing efficiency, and ROI improvement
  • Strong analytical skills with experience building performance frameworks, dashboards, and executive-level insights
  • Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
  • Familiarity with integrating marketing systems and data tools to enable measurement and automation
  • Excellent cross-functional collaboration skills and the ability to influence across Marketing, Sales, Finance, and RevOps

Where: Remote

The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States or Canada – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits & Perks:

  • Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
  • Robust health and wellness benefits, including an annual wellness stipend
  • 401k or RRSP with company match
  • Annual wellness stipend
  • Flexible and generous paid time off
  • Employee Stock Purchase Program

Compensation: The target base compensation for this position is $180,000 to $190,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!

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Average salary estimate

$185000 / YEARLY (est.)
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$180000K
$190000K

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What You Should Know About EverPro - Director, Marketing Operations, EverCommerce

EverPro is on the hunt for a talented Director of Marketing Operations to join our vibrant team at EverCommerce. As a leader in the service commerce sector, we’re all about bringing innovative SaaS solutions to over 690,000 businesses globally. In this role, you'll team up closely with the Head of Revenue Operations and the Head of Marketing to take our marketing operations to the next level, fostering an environment for growth and operational efficiency. Picture yourself optimizing lead management, enhancing campaign execution, and developing robust performance reporting capabilities. You'll play a central role in creating a streamlined marketing framework that aligns perfectly with our revenue objectives. If you thrive on transforming marketing strategies and driving measurable outcomes, this position is right up your alley! You’ll need a keen understanding of B2B SaaS marketing and at least seven years of experience in marketing operations, with a knack for building high-performing teams. With ours being a remote-first organization, you'll enjoy the flexibility to work where you’re most productive. EverCommerce values diversity and offers excellent benefits, including a competitive salary range of $180,000 to $190,000 per year. If you’re passionate about elevating marketing operations and making a tangible impact, we’d love to hear from you!

Frequently Asked Questions (FAQs) for EverPro - Director, Marketing Operations Role at EverCommerce
What are the primary responsibilities of the Director of Marketing Operations at EverPro?

The Director of Marketing Operations at EverPro is entrusted with defining and enhancing the marketing operating framework, optimizing lead management processes, forecasting demand, and collaborating with various stakeholders like Marketing and Finance. This role is pivotal in ensuring campaign performance aligns with revenue goals and involves developing performance dashboards to track KPIs and enhance marketing strategies.

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What qualifications are needed for the Director of Marketing Operations position at EverPro?

Candidates for the Director of Marketing Operations role at EverPro should have at least 7 years of experience in Marketing Operations or related roles, including 3 years in a leadership capacity. A Bachelor's degree in Marketing, Operations, Finance, or a related field is required, with an MBA considered a bonus. Proficiency in B2B SaaS marketing is essential for understanding the full customer lifecycle.

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How does the Director of Marketing Operations contribute to revenue growth at EverPro?

In the role of Director of Marketing Operations at EverPro, you'll drive revenue growth by enhancing marketing efficiency, optimizing the funnel, and ensuring alignment with sales operations. By defining effective lead management strategies and forecasting marketing-sourced demand, you'll significantly contribute to the pipeline and overall revenue performance.

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What skills are essential for the Director of Marketing Operations at EverPro to succeed?

To excel as the Director of Marketing Operations at EverPro, critical skills include strong analytical abilities for building performance frameworks and dashboards, experience with marketing automation and CRM systems like Salesforce, and excellent cross-functional collaboration skills. A hands-on approach to integrating marketing systems also proves invaluable.

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What are the benefits of working remotely as a Director of Marketing Operations at EverPro?

EverPro embraces a remote work culture, allowing you flexibility in your work environment—whether that's from home or a hybrid setup. The role also comes with comprehensive health and wellness benefits, a competitive salary, and generous paid time off, making it an attractive opportunity for a work-life balance.

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Common Interview Questions for EverPro - Director, Marketing Operations
Can you describe your experience with optimizing lead management processes?

When answering, highlight specific instances where you implemented lead scoring or segmentation strategies. Discuss the impact of these optimizations on conversion rates and overall marketing efficiency.

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How do you approach forecasting marketing-sourced demand?

A thorough response should include your methods for analyzing historical data, aligning with sales forecasts, and adjusting for market trends. Mention any tools or frameworks you’ve used for accurate demand forecasting.

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What key performance indicators do you prioritize in a marketing operations role?

Discuss the specific KPIs that you've found most valuable, such as MQL-to-SQL conversion rates, campaign ROI, and customer acquisition costs. Explain why these metrics matter and how you've utilized them for strategic decisions.

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Can you share an example of a successful marketing campaign you managed?

Describe a campaign with measurable results, detailing your role, the strategies employed, and how you tracked ROI. Use this example to showcase your ability to oversee complex projects and deliver tangible outcomes.

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How do you ensure collaboration across different departments such as Sales and RevOps?

Explain your communication strategies, tools you utilize for collaboration, and examples of joint projects. Emphasize the importance of alignment between departments to achieve common goals.

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What experience do you have with marketing automation platforms?

Discuss specific platforms you’ve worked with, the extent of your familiarity with their functionalities, and how you've leveraged automation to enhance marketing efforts.

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How do you keep abreast of trends and innovations in marketing technology?

Share your sources for staying informed, such as industry publications, webinars, and professional networks. Highlight how you’ve applied recent trends to your marketing strategies.

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Describe a challenge you faced in your previous marketing operations role and how you overcame it.

Share a specific challenge, the steps you took to resolve it, and the outcome. This demonstrates your problem-solving abilities and resilience in handling pressures in marketing operations.

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What strategies do you employ to measure and improve campaign performance?

Discuss methodologies for tracking campaign metrics, analyzing results, testing A/B variations, and iterating on successful elements to improve future campaigns.

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How do you define and maintain a high-performing marketing operations team?

Talk about your leadership style, mentoring approaches, and how you set performance expectations. Share insights into fostering a culture of innovation and accountability within your team.

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EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 600,000 global service-based businesses accelerate growth, streamline operations, and increase retenti...

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DATE POSTED
April 20, 2025

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