Group Product Manager (Apps) - Berlin / Remote

The Group Product Manager (Apps) at eyeo is responsible for developing the product vision and roadmap for our freemium mobile applications, aligning them with company goals and revenue targets. Key tasks include conducting market research, defining user acquisition metrics, managing the product backlog, collaborating with teams throughout the product lifecycle, and mentoring junior product managers.

To qualify for the Group Product Manager (Apps) position at eyeo, candidates should possess over 5 years of experience in product management, particularly with mobile apps. A strong understanding of mobile app monetization strategies, excellent analytical skills, and experience working in an Agile development environment are essential for success in this role.

Eyeo fosters an inclusive and flexible work environment for their Group Product Manager (Apps). With the option to work remotely or from one of their offices in Berlin, Cologne, or Toronto, eyeo prioritizes employee well-being, offering generous benefits and a culture that emphasizes collaboration across global teams.

The Group Product Manager (Apps) at eyeo plays a crucial role in contributing to product strategy by developing a mobile-first approach, defining key metrics for user engagement and monetization, performing competitor analysis, and refining the pricing models of freemium apps. This role directly impacts the success of eyeo's mobile applications.

At eyeo, there are numerous opportunities for growth as a Group Product Manager (Apps). These include mentoring junior team members, taking part in leadership initiatives, and exploring new technologies and market trends to continuously innovate and drive business success in the rapidly changing landscape of mobile applications.

When prioritizing features for a mobile application, I focus on user needs, business objectives, and potential impact. I rely on metrics such as user engagement, feedback, and market research to guide my decisions, ensuring features align with our overall product vision.

I have extensive experience conducting A/B tests to optimize conversion rates and user experiences in mobile apps. I typically establish clear success metrics beforehand, and then analyze data post-experiment to make informed decisions on feature rollouts or design changes.

To implement effective user retention strategies, I would analyze user behavior to identify drop-off points, enhance onboarding processes, and create targeted campaigns. Regular updates and feature rollouts based on user feedback would also keep users engaged with our app.

My approach to the freemium business model involves balancing user experience with monetization strategies. I focus on providing valuable free features while enticing users to upgrade with premium offerings. Regular analysis of user feedback helps refine these strategies over time.

I utilize tools such as Google Analytics, Firebase, and Mixpanel for product analytics. These allow me to track user engagement, acquisition metrics, and retention rates, providing valuable insights that inform our product development strategy.

In the past, I have facilitated discussions among stakeholders to better understand their perspectives and align our goals. I prioritize transparency and collaboration, often employing a decision matrix to weigh the impact of conflicting priorities on overall project success.

I once led the launch of a new mobile app feature that significantly enhanced user engagement. By conducting thorough market research and user testing beforehand, we ensured the feature met real user needs, leading to a successful rollout and increased user retention post-launch.

Some current trends influencing the mobile app market include increased focus on personalization, more robust security measures, and the integration of AI features to enhance user experience. Staying ahead of these trends is vital for any Group Product Manager in this field.

I would enhance user onboarding by simplifying the initial user experience, providing interactive tutorials, and leveraging push notifications to guide users through the app's features. Gathering user feedback post-onboarding would be critical to iterating on this process.

A successful product manager combines strategic thinking with a deep understanding of user needs and market trends. They proactively communicate with cross-functional teams and stakeholders, make data-driven decisions, and continuously seek ways to innovate and improve the product experience.