Brand Success Manager

As a Brand Success Manager at Faire, your primary responsibilities include engaging and coaching around 200 brands on our wholesale platform, driving high-value actions and brand interactions, fostering strong relationships, and maximizing brand adoption of our tools and programs. Your role is pivotal in ensuring brands effectively utilize Faire’s services, aiming to meet sales goals through tailored strategies and actionable insights.

To qualify for the Brand Success Manager role at Faire, you should have 3-5 years of experience in sales, account management, or business development in a fast-paced environment. Proficiency in sales and data tools like Salesforce is essential, along with exceptional communication skills and a customer-centric mindset. A drive for exceeding goals and a willingness to take ownership of your responsibilities are also critical for success in this role.

The Brand Success Manager plays a vital role in facilitating the growth of independent brands by providing tailored coaching, driving product adoption, and identifying growth opportunities. By regularly communicating insights and strategies, you will help brands optimize their operations and increase their market competitiveness, ultimately supporting Faire’s mission of empowering small businesses.

At Faire, the work environment for a Brand Success Manager is dynamic, collaborative, and innovative. With a hybrid office model based in New York City, you’ll have the flexibility to work in-office and remotely. Our culture promotes teamwork and curiosity, encouraging employees to share best practices and learn from each other as we collectively drive success.

A typical day for a Brand Success Manager at Faire involves engaging with various brands through scaled and 1:1 communications, analyzing performance metrics, coaching brands on utilizing Faire’s tools, holding strategy discussions, and collaborating cross-functionally to enhance brand success. You’ll be continually seeking to identify and capitalize on growth opportunities while advocating for your brands’ needs.

When answering this question, highlight your relevant experience by focusing on specific sales strategies you have employed, metrics you've achieved, and how you've built relationships with clients. Discuss your ability to adopt a customer-first approach and provide examples of how you successfully managed accounts to exceed sales goals.

When discussing task prioritization, emphasize your organizational skills and methods such as using project management tools. Explain how you assess urgency versus importance and share a specific example of how you've effectively managed competing priorities in the past.

To boost product adoption, share your plan to educate brands on the benefits of the product, including tailored training sessions and follow-up communication. Offer examples of outreach methods you would use, such as webinars or one-on-one onboarding calls, to ensure brands fully understand and can effectively use the tools available.

For this question, outline the key performance indicators (KPIs) you track, such as customer retention rates, engagement metrics, and upsell success rates. Describe how you analyze data to track performance, adapt your engagement strategies, and share feedback with stakeholders to drive continuous improvement.

When responding, use the STAR method (Situation, Task, Action, Result) to detail a specific challenging scenario. Highlight your conflict-resolution skills, communication techniques, and creativity in devising solutions that addressed the client’s concerns while maintaining a positive relationship.

In your answer, underscore the importance of regular communication, trust, and understanding client needs. Share examples of how you’ve built strong relationships with your clients and how those relationships have translated into higher customer satisfaction and retention.

Focus on your adaptability and growth mindset when answering this question. Share examples of how you continued to support clients effectively during transitions in business objectives or while navigating unforeseen challenges, emphasizing your proactive approach to problem-solving.

Prepare a thoughtful answer that aligns your values with Faire's mission. Discuss your passion for empowering small businesses, your eagerness to embrace technology in the retail space, and your commitment to making a positive impact in the community.

Be ready to discuss various sales and analytics tools you have experience with, such as Salesforce or data visualization software. Describe how you’ve used these tools in your previous roles to drive performance, analyze data, and improve customer interactions effectively.

In your response, highlight your openness to feedback as a growth opportunity. Share examples of how you’ve proactively sought constructive criticism and used it to enhance your performance and better serve your clients.