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Brand Marketing Operations Specialist

Job Posting:

Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers’ complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson is proud to provide best-in-class products, service and capabilities across the following industries: Commercial/Mechanical, Facilities Supply, Fire and Fabrication, HVAC, Industrial, Residential Trade, Residential Building and Remodel, Waterworks and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in.

Position Summary:

The Brand Marketing Operations Specialist plays a key tactical role in supporting the execution of brand standards, governance tools, and operational processes that ensure consistency, quality, and efficiency across Ferguson’s brand ecosystem.

This role works closely with the Brand Operations & Governance Manager to maintain brand platforms, manage brand resources, and assist with day-to-day tasks that support internal teams and business partners in producing on-brand, compliant materials with speed and ease.

Location:

This role is approved to be either Remote within the United States or Hybrid for associates in Newport News, VA, in accordance with company policy. East Coast working hours, 8-5 p.m.

Responsibilities:

  • Support the day-to-day maintenance and updates of brand tools and platforms such as Brand Connect, Templafy, Bynder, Brand on Demand, Monotype, Adobe Workfront, and others.
  • Upload, prioritize, and audit digital assets, templates, and brand collateral to ensure accuracy and ease of access for end users.
  • Assist in building and updating platform taxonomy/navigation to optimize user experience.
  • Troubleshoot and respond to internal inquiries related to access, permissions, and brand resource use.
  • Assist in handling usage rights
  • Review creative assets and marketing materials for alignment with established brand standards under the guidance of the Brand Operations & Governance Manager.
  • Support the creation and editing of basic templates and documents to ensure consistency in tone, messaging, and visual identity.
  • Help monitor brand resource usage and flag potential inconsistencies for further review.
  • Assist in preparing internal communications and training materials that promote the adoption of brand tools and platforms.
  • Help organize and support brand onboarding, tutorials, and enablement efforts for associates across departments.
  • Coordinate day-to-day activities related to Ferguson’s branded merchandise and promotional programs.
  • Assist with order management, vendor communication, and updates to product catalogs and apparel guidelines.
  • Ensure compliance with logo usage and brand standards on all items.
  • Maintain accurate documentation of processes, updates, and brand-related FAQs to support knowledge sharing across the team.
  • Assist with internal projects and brand transition efforts by gathering assets, updating templates, and supporting rollout timelines.
  • Collaborate cross-functionally with internal stakeholders to ensure efficient access to and use of brand resources.
  • Assist with the development and maintenance of platform reporting, including custom reports, troubleshooting and support tickets.

Qualifications:

  • 3–6 years of experience in brand operations or marketing support as it relates to above responsibilities.
  • Familiarity with brand management systems, digital asset management platforms, data visualization or template tools (e.g., Bynder, Templafy, Adobe Creative Suite, SharePoint, Workfront, PowerBI, etc.) required.
  • Bachelor's degree in marketing, business administration, communications, or a related field.
  • A background in marketing creative services, marketing project management, or operational roles with equivalent practical experience.
  • Strong attention to detail and organizational skills.
  • Excellent communication skills and a collaborative working style.
  • Comfortable working in a fast-paced environment with multiple priorities.
  • Experience in branded merchandise or vendor coordination is a plus.
  • Experience working with AI tools a plus.
  • Experience working with cross-functional teams and external vendors/agencies.

At Ferguson, we care for each other. We value our well-being just as much as our hard work. We are committed to a holistic approach towards benefits plans and programs that support the mental, physical and financial well-being of our associates. Our competitive offering not only includes benefits like health, dental, vision, paid time off, life insurance and a 401(k) with a company match, but our associates also enjoy additional meaningful and inclusive enhancements that are adaptable to their diverse situations and needs, including mental health coverage, gender affirming and family building benefits, paid parental leave, associate discounts, community involvement opportunities and more!

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Pay Range:

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$3,600.00 - $5,866.30

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Estimated Ranges displayed are Monthly for Salaried roles OR Hourly for all other roles.

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This role is Bonus or Incentive Plan eligible.

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Ferguson complies with all wage regulations. The starting wage may be higher in certain locations based on local or state wage requirements.

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The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.

Ferguson Enterprises, LLC. is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.

Equal Employment Opportunity and Reasonable Accommodation Information

Average salary estimate

$56797.8 / YEARLY (est.)
min
max
$43200K
$70395.6K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Brand Marketing Operations Specialist, Ferguson

Join Ferguson as a Brand Marketing Operations Specialist and become an integral part of a community that has built quality supplies since 1953. Located in Newport News, VA, or available for remote work, you’ll support our commitment to simplifying our customers’ complex projects. In this dynamic role, you'll collaborate closely with our Brand Operations & Governance Manager to manage brand platforms and resources, ensuring that our brand’s voice is consistently represented across all materials. Your day-to-day tasks will involve maintaining and updating critical brand tools like Brand Connect and Templafy, auditing digital assets for accuracy, and helping internal teams create on-brand content. You’ll also assist in the training and onboarding of associates, ensuring everyone can easily access and utilize our brand resources effectively. Your keen attention to detail and organizational skills will shine as you coordinate branded merchandise and promotional programs while ensuring compliance with our logo and brand standards. At Ferguson, we not only value your hard work but also your well-being. Join us, and build a career you can truly be proud of, working in a fast-paced environment where your contributions matter.

Frequently Asked Questions (FAQs) for Brand Marketing Operations Specialist Role at Ferguson
What are the key responsibilities of a Brand Marketing Operations Specialist at Ferguson?

As a Brand Marketing Operations Specialist at Ferguson, your primary responsibilities include supporting the day-to-day operations of brand management systems, ensuring brand standard compliance, and assisting in the creation of on-brand marketing materials. You'll manage brand tools, troubleshoot internal inquiries, and audit digital assets for accessibility. Additionally, you’ll play a role in developing training materials and onboarding processes for associates across various departments, helping to promote the effective use of brand resources.

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What qualifications are required for the Brand Marketing Operations Specialist position at Ferguson?

To qualify for the Brand Marketing Operations Specialist role at Ferguson, you should have 3–6 years of experience in brand operations or marketing support, along with a bachelor's degree in marketing, business administration, or communications. Familiarity with brand management systems and tools like Bynder and Templafy is essential. Strong communication skills and the ability to work collaboratively in a fast-paced environment are also critical for success in this position.

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Can the Brand Marketing Operations Specialist position be remote?

Yes, the Brand Marketing Operations Specialist position at Ferguson allows for remote work within the United States or a hybrid model for associates based in Newport News, VA. This flexibility aligns with Ferguson's commitment to accommodating associates' needs while ensuring high-quality work standards across all locations.

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What tools and platforms will I work with as a Brand Marketing Operations Specialist at Ferguson?

In the Brand Marketing Operations Specialist role at Ferguson, you'll work with a variety of brand management and digital asset tools, including Brand Connect, Templafy, Bynder, Adobe Workfront, and more. You will be responsible for maintaining these systems, uploading digital assets, and ensuring a seamless user experience for internal teams accessing brand resources.

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What opportunities for growth does Ferguson provide for the Brand Marketing Operations Specialist role?

At Ferguson, there are plenty of opportunities for professional growth in the Brand Marketing Operations Specialist role. By working collaboratively with cross-functional teams and managing brand operations, you’ll develop skills in project management, brand strategy, and marketing communications. Ferguson is dedicated to supporting your career development with a variety of training resources and a supportive work culture.

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Common Interview Questions for Brand Marketing Operations Specialist
How have you handled a situation where branding standards were not met?

When faced with branding inconsistencies, it's essential to address the issue proactively. Begin by gathering all relevant materials and discussing the discrepancies with your team. Emphasize constructive feedback focusing on the desired brand standards and engage in a collaborative process to rectify the issues. This approach not only ensures compliance but also fosters a culture of continuous improvement.

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What experience do you have with digital asset management platforms?

Share your specific experiences with various digital asset management platforms, such as Bynder or Templafy. Discuss how you've utilized these tools to organize brand assets, streamline workflows, and improve accessibility for teams. Highlight any specific projects where you enhanced brand resource usage or trained associates on these platforms.

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Can you give an example of a successful brand project you managed?

Discuss a specific project where you played a key role, outlining your responsibilities, the challenges faced, and the outcomes achieved. Focus on how your actions contributed to maintaining brand consistency and efficiency, as well as any measurable results, such as improved user access to brand resources or positive feedback from cross-functional teams.

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How do you prioritize tasks in a fast-paced environment?

Prioritization in a fast-paced environment involves assessing task urgency and impact. Discuss your method for reviewing tasks, such as using a priority matrix or listing tasks by deadlines. Highlight your ability to remain flexible and responsive to shifting needs while ensuring you meet your commitments to quality and brand standards.

Join Rise to see the full answer
What strategies would you use to promote brand resource adoption within the team?

Promoting brand resource adoption starts with clear communication and training. Share your strategy of leveraging interactive training sessions, creating easy-to-follow guides, and facilitating ongoing support for team members. Regularly revisit and refine these resources based on team feedback to ensure they remain relevant and useful.

Join Rise to see the full answer
How do you stay updated on branding trends and tools?

To stay updated on branding trends, I regularly read industry publications, attend webinars, and participate in networking events. Discuss any specific sources you follow, such as leading marketing blogs or social media channels. This commitment to continuous learning helps me provide cutting-edge solutions and strategies in my role.

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Describe your experience working with cross-functional teams.

Working with cross-functional teams has been a rewarding part of my career. I emphasize open communication, aligning goals, and understanding each department's unique perspective. Provide examples of successful collaborations where you facilitated productive outcomes that enhanced brand integrity and efficiency.

Join Rise to see the full answer
What tools do you rely on for managing multiple projects effectively?

I rely on project management tools like Adobe Workfront or Trello to keep track of tasks and deadlines. Describe how using these tools helps you visualize project timelines, allocate resources, and monitor progress. Highlight any experiences where utilizing these tools enhanced your team's productivity.

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How do you ensure compliance with brand standards when reviewing creative materials?

Ensuring compliance with brand standards involves a detailed review process. Discuss how you create a checklist based on the established guidelines and methodology for giving constructive feedback. Share your approach to collaborating with creative teams to foster understanding of brand standards while also encouraging innovation.

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What do you find most challenging about brand operations?

The challenges in brand operations often lie in balancing consistency with creativity. Discuss your approach to navigating these challenges by maintaining open lines of communication with stakeholders, ensuring that all materials align with brand standards while allowing teams the creative freedom necessary for unique campaigns.

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Since 1953, Ferguson has been a source of quality supplies for a variety of industries, each working together to help build better infrastructure, better homes and better businesses. As a leading value-added distributor of residential and commerci...

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DATE POSTED
April 19, 2025

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