Performance Marketing Manager (French speaker)

The Performance Marketing Manager at Fever is responsible for developing the marketing strategy for exclusive experiences, creating impactful digital marketing campaigns, managing the P&L for their region, and collaborating with cross-functional teams to drive successful campaigns.

Candidates for the Performance Marketing Manager role at Fever should have at least 4 years of experience in digital marketing, a native level of French, fluency in English and Spanish, and a strong marketing background.

A Performance Marketing Manager at Fever can significantly impact the company's growth by creating effective marketing strategies that drive engagement and ticket sales for events, thus enhancing the overall experience for users and increasing revenue.

The work environment at Fever is dynamic and collaborative, with a young, international team. Employees enjoy a flexible work setup, along with various benefits that promote work-life balance, creativity, and professional growth.

The Performance Marketing Manager can expect to use various marketing platforms, primarily focusing on paid social channels like Facebook and Instagram. Additionally, they will analyze performance metrics using data analytics tools to gauge campaign success.

Yes! At Fever, the Performance Marketing Manager is encouraged to grow both personally and professionally, with opportunities to advance their career within a high-growth global leader in entertainment technology.

Fever offers an attractive compensation package, including performance bonuses, a 40% discount on events, health insurance, health and wellness memberships, and a vibrant office atmosphere with plenty of perks.

A successful performance marketing campaign is defined by clear goals, targeted audience segmentation, effective resource allocation, and thorough analysis of key performance indicators post-campaign. Give examples from your past experiences to illustrate your points.

Managing marketing budgets involves careful planning and allocation of resources. I prioritize spending based on campaign effectiveness and expected ROI, and I'm comfortable providing comprehensive reports on budget utilization and results to stakeholders.

I am proficient in tools such as Facebook Ads Manager, Instagram Insights, Google Analytics, and other third-party analytics software. My experience allows me to leverage these tools for data-driven decision making.

I start by conducting market research to understand the target audience’s preferences, followed by creating a unique value proposition for the experience. From there, I outline the marketing channels to utilize based on the audience's habits.

I constantly monitor metrics such as conversion rates, engagement, and click-through rates. I use A/B testing to identify what resonates best with our audience and tweak campaigns on the fly to maximize performance.

Absolutely! In my previous role, I designed a campaign for a seasonal event that utilized Facebook Ads targeting specific demographics. This resulted in a 30% increase in ticket sales compared to the previous year, demonstrating the effectiveness of tailored messaging.

Effective communication is key when managing cross-functional teams. I utilize collaborative project management tools and regular meetings to ensure everyone is aligned with campaign goals and timelines.

A Performance Marketing Manager fosters a culture of data-driven decision-making and innovation, encouraging team collaboration and celebrating campaign successes. They also serve as a bridge between marketing and other departments, sharing insights that can affect broader strategies.

I take proactive steps to ensure my marketing strategies reflect Fever’s mission by incorporating community engagement, promoting diverse experiences, and aligning our messaging with our brand values and goals.

I stay current on digital marketing trends by following thought leaders in the industry, attending webinars and conferences, and participating in professional networks. Continuous learning is crucial to maintaining an edge in performance marketing.