Account Executive, Programmatic Sales

As an Account Executive for Programmatic Sales at Firefly, your primary responsibilities include identifying and developing strategic partnerships within tier 2 digital agencies and direct programmatic accounts. You'll also manage the RFP and RFI processes while recording all activities in Salesforce. Crafting and delivering compelling sales presentations tailored to the advertising needs of clients will be a crucial part of your role. Additionally, meeting and exceeding sales budgets and objectives will be key to your success in this position.

To thrive as an Account Executive in Programmatic Sales at Firefly, you should have at least 3 years of experience in programmatic media or relevant media sales. A solid understanding of programmatic channels and the ability to build relationships with programmatic buyers is essential. Excellent communication skills, both written and oral, along with experience in using data and analytics in the sales process, will also be important. A bachelor’s degree is required, and familiarity with the digital out-of-home (dOOH) ecosystem is a plus.

At Firefly, workplace culture is centered around authenticity and individuality. As an Account Executive in Programmatic Sales, you will be encouraged to embrace your comprehensive talents and creativity. Firefly believes that when employees can be their true selves, they can deliver their best work. The company promotes a collaborative environment where all ideas are valued, driving innovation and fostering a sense of belonging among team members.

Firefly is committed to supporting the career growth of its employees, including those in the Account Executive, Programmatic Sales position. You'll benefit from regular 1:1 meetings that provide feedback and guidance, helping you track your progress. Firefly also offers various educational opportunities that encourage personal development, ensuring you have the resources you need to excel in your role while driving innovation within the team.

Firefly provides a comprehensive benefits package to its Account Executive, Programmatic Sales employees, including a 401(k) retirement savings plan, unlimited PTO, and a hybrid work model that promotes work-life balance. The company adopts a no dress code policy, allowing you to express your true self at work. Additionally, wellness support is available through collaboration with Meditopia, ensuring you're well-equipped to manage both your personal and professional life.

To build solid relationships with programmatic buyers, I focus on actively listening to their needs and concerns. I leverage my existing network while also demonstrating a deep understanding of the programmatic landscape. By being consistently available and providing valuable insights tailored to their objectives, I strive to establish a trust-based connection that fosters long-term collaborations.

In a previous role, I faced a challenging situation with a hesitant client. I took the time to understand their pain points and ultimately tailored a solution that specifically addressed their needs. By building a comprehensive presentation demonstrating our product's unique value, I managed to close the sale after several discussions, solidifying a mutually beneficial partnership.

I utilize a combination of market research, networking, and industry tools to identify potential new accounts. This includes analyzing the competitive landscape, focusing on agency tier levels, and attending relevant industry events to meet potential clients. Additionally, I monitor sales data for patterns that indicate growth opportunities within specific markets.

To manage the RFP process effectively, I ensure that I fully understand the requirements and expectations outlined by the client. This involves collaborating with internal teams to gather necessary data and insights while developing a clear timeline for submission. Staying organized and using project management tools helps me to remain on track and ensure that we deliver a compelling proposal within deadlines.

I leverage data and analytics to identify trends in client behavior and market dynamics. By analyzing performance metrics from past campaigns, I can tailor my presentations to showcase relevant insights that align with the prospective customer's goals. Data-driven decision-making helps to build credibility with clients and ensures that I propose effective solutions that deliver measurable results.

My experience in selling digital advertising programmatically spans over several years, where I have focused on understanding client needs and aligning them with suitable programmatic strategies. I’ve successfully sold various formats, including display and video ads, using programmatic platforms to optimize reach and impact, ultimately achieving notable results for my clients.

When handling objections from clients, I approach the situation by actively listening to their concerns and acknowledging their perspective. I find that addressing objections transparently and providing data-backed solutions can help alleviate doubts. By reinforcing the value of our offerings and demonstrating the potential return on investment, I can often turn objections into opportunities for further discussion.

I believe that teamwork is critical in achieving sales success. I collaborate closely with colleagues from various departments, such as marketing and product development, to align our strategies and ensure we present a cohesive offering to clients. By leveraging the strengths of different team members, we are better equipped to meet client expectations and drive sales growth.

I stay motivated by setting personal and professional goals that inspire me to push my limits. Celebrating small wins along the way keeps my spirits high. I also find immense motivation in learning from peers and leveraging their successes as inspiration. Maintaining a positive outlook and focusing on continuous improvement underpins my approach, helping me thrive in competitive sales settings.

What distinguishes me from other candidates is my passion for programmatic advertising and my proven track record of building enduring client relationships. My data-driven mindset and collaborative nature enable me to develop tailor-made solutions that align with client objectives. Furthermore, my commitment to continuous learning ensures that I stay ahead in the rapidly evolving digital landscape, making me an asset in driving sales success for Firefly.