Forbes Advisor is hiring: SEM Manager Paid Search Remote in Wilmington

As the SEM Manager at Forbes Marketplace, your primary responsibilities will include leading the paid marketing program across various verticals, implementing best practice PPC strategies, managing multiple PPC accounts, and collaborating with different teams to meet performance goals. You'll also analyze performance data, work with account managers from Google and Microsoft, and find innovative ways to enhance account performance to drive growth.

To qualify for the SEM Manager position at Forbes Marketplace, candidates must possess a minimum of 4-5 years of experience in PPC campaign management specifically with Google and Microsoft ads. A proactive and analytical mindset is essential, alongside the ability to communicate effectively within a team setting. Experience in affiliate marketing and familiarity with Display or YouTube for performance marketing will be considered a plus.

Forbes Marketplace values the growth of its employees. As an SEM Manager, you will have opportunities to develop your PPC skills, enhance your people management capabilities, and engage in new projects that challenge your problem-solving skills. The company fosters a supportive environment where team collaboration is highly encouraged, ensuring that you meet both personal and professional goals.

For the SEM Manager position, Forbes Marketplace provides a competitive salary along with extensive benefits including medical, dental, and vision coverage. You'll enjoy a generous PTO policy totaling 35 days per year, including bank holidays, plus a day off on the third Friday of every month. Additional benefits include disability coverage, an employee assistance program, and paid parental leave.

The work environment for an SEM Manager at Forbes Marketplace is collaborative and dynamic, designed to mimic a start-up atmosphere while offering the stability of an established company. You will be part of a high-performing team that values innovative thinking, effective communication, and achieving results. Remote work also allows you the flexibility to thrive in your personal space while contributing to our success.

When developing PPC strategies, I prioritize aligning campaigns with business goals and target audience behaviors. I analyze historical data and industry trends to inform my approach and use A/B testing to optimize campaigns continuously. It's essential to maintain effective communication with stakeholders to ensure alignment and adaptability throughout the process.

I would leverage automated bidding by setting clear performance targets for each PPC account, taking advantage of bid strategies such as Target CPA or Target ROAS. By monitoring results and adjusting parameters based on real-time performance data, I can ensure optimal marketing spend efficiency and improved overall campaign outcomes.

Crucial metrics to analyze PPC performance include Click-Through Rate (CTR), Conversion Rate, Cost Per Acquisition (CPA), Quality Score, and Return on Ad Spend (ROAS). These metrics help gauge campaign effectiveness, optimize bidding strategies, and improve overall performance, ensuring we achieve desired business outcomes.

I focus on establishing transparent and proactive communication channels with stakeholders. Regular updates, detailed reporting, and collaborative meetings help everyone stay aligned on campaign objectives and performance. Utilizing project management tools can also facilitate better collaboration and ensure that deadlines are met without compromising quality.

In my previous role, I identified a significant drop in the quality score for a key PPC account. I conducted a thorough audit, focusing on ad relevance, keyword optimization, and landing page experience. By implementing strategic changes and new A/B testing protocols, we improved the quality score by 30%, leading to a 50% increase in conversions within three months.

Market research is foundational for formulating effective PPC strategies. It helps me understand customer behavior, competitive landscape, and emerging trends. By integrating these insights into keyword selection and ad creative, I can craft targeted campaigns that resonate deeply with the intended audience, leading to enhanced engagement and conversion rates.

I would first conduct a comprehensive analysis to identify potential issues, reviewing aspects such as keyword relevance, bidding strategies, and ad placement. Based on insights, I would adjust the campaigns accordingly, either by refining targeting, optimizing landing pages, or reallocating budget to higher-performing areas, ensuring proactive rather than reactive management.

To stay updated on PPC trends and tools, I regularly follow industry publications, attend webinars and conferences, and engage with online marketing communities. Networking with other professionals also allows for exchanging insights and best practices. Keeping an eye on updates from Google and Microsoft on new features or changes is also crucial for maintaining an edge in the field.

My leadership style is collaborative and supportive. I believe in empowering team members by providing guidance while encouraging autonomy in their roles. Regular feedback and recognition of achievements foster a positive environment, prompting innovation and teamwork towards shared goals.

One of the most challenging aspects is navigating constant platform changes and algorithm updates. I tackle this by remaining agile, continuously educating myself and my team on the impact of these changes. This adaptability allows us to pivot strategies quickly and maintain campaign performance.