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Sr. Marketing Manager, Global Communities, Engagements, and Experiences

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.   

Global Communities, Engagements, & Experiences (GCEE) exists to connect the global talent community to talk about what works. That’s because the innovative programming we create for LinkedIn’s Talent Solutions customers helps talent leaders build trust, create connections, and drive business value. As a core component of this larger team, the Experiential content team focuses on what we talk about and why. This comes to life through designing conversations and content across all our 1:1 executive briefings, LEAD customer community engagements, and our Talent Connect franchise events in North America, including our annual Talent Connect Summit.  

In addition, this role will own and lead executive briefings and meetings for LinkedIn’s largest Talent Solutions customers in our Bay Area Executive Briefing Centers. The Executive Engagement Program inspires and enables our executive customers to navigate complex challenges, connect to opportunity and realize possibilities through highly customized conversations and experiences. This position offers a unique and exciting opportunity to connect with leaders from the world's biggest companies, gain insight into LinkedIn's business and build meaningful relationships with our LinkedIn leadership team.    

Responsibilities  

  • Sets strategy on a twice yearly and ongoing basis for content aligned to their audience and/or themes. As part of this, design content and conversations for specific audiences, and topics aligned to LinkedIn Talent Solutions marketing themes, industry trends, our thought leadership reports, and business goals.  
  • With a keen focus on advanced planning, own content for specific owned customer events and experiences, including executive briefings, high-touch executive customer communities, and our Talent Connect franchise events.  
  • Consistently develop relationships, credibility, and influence with internal resources, cross-functional stakeholders, executives, and subject matter experts. Able to effectively manage, inform, and influence senior leaders and executives across the business. 
  • Partner with colleagues across the GCEE and Integrated Marketing teams to ensure operational rigor and efficiency, while ensuring milestones and deadlines are consistently met to drive best-in-class programming forward. 
  • For executive briefings, be a trusted advisor for client needs and questions to ensure clients feel understood, engaged, and inspired by the process and outcomes.  
  • Plan the agendas for and facilitate executive briefings, aligned to the client’s specific objectives and needs. 
  • Lead speaker prep and briefing calls and manage speakers through the entire lifecycle of event. 
  • Agility to work at different altitudes, one minute drafting an executive email and another minute shaping a high-level strategy. See and navigate communication, logistical, and scheduling challenges.  
  • Support the growth, health, and strategic vision of the team.  
  • Potentially support different engagement activations across Talent Solutions including exec meetings at owned and operated events, small multi-client roundtables, etc.  
  • Activate LinkedIn’s thought leadership reports at customer events and through live conversation, including our Global Talent Trends Report.  
  • Give input into other areas of our experiences, including program strategy, event experience, and operations.  
  • Be able to align a live event content plan around audience strategy, customer needs, and business goals.  

Qualifications

Basic Qualifications:    

  • You have 8+ years' experience in marketing, communications, executive engagement, or program management 

Preferred Qualifications:   

  • You have a passion for and understand how to design content and conversations at the intersection of business priorities, industry trends, and customer interest. 
  • You're comfortable with agility. You excel at managing expectations, identifying, articulating, and achieving alternative solutions when changes arise, and maintain the flexibility and composure to navigate simultaneous demands and projects.   
  • You're intellectually curious, eager to learn and evolve. From leadership skills to cross-functional collaboration to market trends – you have an eye towards improvement and never stop leaning into the next big idea.   
  • You work alongside people who are better than you at some things. To you, this isn't a threat but an inspiring opportunity to learn and grow.   
  • You think and act as We, not Me. We're all in this together. You love collaborating and building authentic and trusted relationships. You're someone who tirelessly promotes a culture of respect, helpfulness, possibility, and inclusivity so everyone can do the best work of their career and enjoy the process of doing it.   
  • Right brain, left brain. You dream big and your feet are also firmly on the ground. You balance creative and strategic excellence, flipping between big picture thinking and pixel-perfect execution without jeopardizing the quality of either.   
  • You're a fantastic communicator. Your communication skills help you work in cross-functional workstreams across dispersed stakeholders within a complex, matrixed ecosystem.   
  • You have a bias for action. You're happy to roll up your sleeves and find solutions when needed. No task is too big (or small!). You equally lean into gathering information, generating options, then proposing and acting on a course of action.   
  • You have an innovative and flexible mindset. You're always looking for unique and memorable ways to connect our teams and clients and deliver best-in-class work and experiences.  
  • You have an exceptional executive presence and proven experience working across seniority levels, functions and geographies.  
  • You're familiar with the tech space, have experience with executive engagements or adjacent experience, and excited to support the growth of LinkedIn’s business. 

Suggested Skills:

  • Event Content Marketing
  • Stakeholder Management
  • Communication
  • Audience Strategy

LinkedIn is committed to fair and equitable compensation practices.  

The pay range for this role is [$121,000 to $188,000]. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.  

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information:  https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

 https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf  for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

  • Documents in alternate formats or read aloud to you
  • Having interviews in an accessible location
  • Being accompanied by a service dog
  • Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.

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Average salary estimate

$154500 / YEARLY (est.)
min
max
$121000K
$188000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr. Marketing Manager, Global Communities, Engagements, and Experiences, LinkedIn

At LinkedIn, we’re on a mission to create economic opportunity for every member of the global workforce, and we’re looking for a Sr. Marketing Manager, Global Communities, Engagements, and Experiences to join our vibrant team in San Francisco, CA! This role is all about connecting people and forming bonds that truly matter within the professional space. As part of our Global Communities, Engagements, & Experiences (GCEE) team, you will be at the forefront of crafting engaging content that resonates with LinkedIn’s Talent Solutions customers. Your days will be filled with strategic planning as you design stimulating conversations for executive briefings, leading community engagements, and our exciting Talent Connect events. You’ll have the chance to work closely with company leaders while helping our executive customers navigate complex challenges. We cherish collaborative spirits, so expect to partner with brilliant minds across the organization while enjoying a flexible hybrid work environment. With an emphasis on creativity and strategy, your knack for understanding business priorities and customer interests will shine as you guide impactful discussions based on current industry trends. This position offers you the unique opportunity to shape relationships with major corporate leaders, crafting experiences that drive real business value. Let’s transform the way the world works together!

Frequently Asked Questions (FAQs) for Sr. Marketing Manager, Global Communities, Engagements, and Experiences Role at LinkedIn
What does a Sr. Marketing Manager do at LinkedIn?

As a Sr. Marketing Manager at LinkedIn, you will set strategic direction for content tailored to various audiences and LinkedIn’s Talent Solutions marketing themes. Your role involves designing engaging content for executive briefings, overseeing high-touch customer communities, and leading major events like Talent Connect.

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What are the qualifications needed for the Sr. Marketing Manager position at LinkedIn?

To apply for the Sr. Marketing Manager position at LinkedIn, you should have at least 8 years of experience in marketing, communications, or program management. Additionally, a strong ability to design impactful content that aligns with business priorities and customer needs is essential.

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Is the Sr. Marketing Manager position at LinkedIn remote?

Yes, the Sr. Marketing Manager role at LinkedIn offers a hybrid work option. This means you can work from home or come into the San Francisco office according to what suits you and your team best.

Join Rise to see the full answer
What skills are essential for a Sr. Marketing Manager at LinkedIn?

Key skills for a Sr. Marketing Manager at LinkedIn include strong communication, stakeholder management, and the ability to handle audience strategy effectively. You'll also need to possess a keen understanding of content creation and executive engagement within the tech space.

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What is the team culture like for a Sr. Marketing Manager at LinkedIn?

The culture for a Sr. Marketing Manager at LinkedIn is collaborative, inclusive, and growth-focused. You'll work with talented individuals and enjoy an environment where sharing ideas and supporting one another is highly valued.

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What are some responsibilities of the Sr. Marketing Manager at LinkedIn?

Some responsibilities include planning content for executive briefings, leading multiple client roundtables, activating thought leadership reports at customer events, and collaborating with cross-functional teams to ensure program success and operational efficiency.

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How does LinkedIn ensure diversity in its hiring for the Sr. Marketing Manager role?

LinkedIn is committed to diversity and equity across its workforce. They consider all qualified applicants for the Sr. Marketing Manager role without regard to race, gender, or other protected statuses, fostering an inclusive hiring process.

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Common Interview Questions for Sr. Marketing Manager, Global Communities, Engagements, and Experiences
Can you describe your experience with executive engagement in previous roles?

When addressing this question, think about specific instances where you've effectively engaged with executives. Highlight your approach in understanding their needs, the strategies you employed to communicate effectively, and how those interactions fostered strong business relationships.

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How do you prioritize your responsibilities when managing multiple projects?

Discuss your methods for prioritizing tasks, such as using project management tools or frameworks that help you assess urgency and importance. Provide examples of how this approach has led to successful outcomes in past roles.

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What strategies do you use for content creation tailored to different audiences?

Focus on understanding your audience's needs and interests. Explain your research process, how you gather insights from industry trends, and your methods for crafting messages that resonate deeply with the specified audience.

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How do you ensure that your marketing efforts align with overall business goals?

Emphasize the importance of collaborating with cross-functional teams. Share your approach to aligning marketing initiatives with company objectives and providing measurable outcomes to stakeholders.

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Describe a time when you had to adapt quickly to changes in a project.

Share a specific scenario where you demonstrated agility. Describe the situation, your response, and how your adaptability resulted in a positive outcome. This showcases your capacity to thrive in a dynamic environment.

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What role does feedback play in your marketing strategies?

Discuss your openness to receiving and providing feedback and how it contributes to refining strategies and improving outcomes. Highlight an example where feedback led to an adjustment in your marketing approach that led to enhanced results.

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How would you define a successful executive briefing experience?

Outline specific elements that contribute to success, such as engagement level, meeting objectives, and post-event follow-up. Mention metrics or feedback that can indicate the effectiveness of the briefing.

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What techniques do you use to foster collaboration among teams?

Discuss specific collaborative tools or practices you employ to unite teams towards common goals, ensuring clear communication and shared responsibility. Sharing successful collaborative projects or tasks could reinforce your answer.

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How do you keep up with industry trends relevant to your role?

Elaborate on your methods for staying informed, such as following thought leaders, engaging in networking groups, or participating in relevant online courses. Highlight how this knowledge has shaped your work positively.

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What do you consider your greatest achievement in marketing, and why?

Choose a significant accomplishment and discuss the impact it had on your organization. Share what you learned from that experience and how it has shaped your approach to future marketing initiatives.

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Our mission is to create economic opportunity for every member of the global workforce and this vision connects our more than 16,000 employees in dozens of offices across five continents. It inspires us to invest in our talent, support career grow...

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DATE POSTED
November 28, 2024

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