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Senior Manager, GTM Tooling - job 2 of 3

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering affordable, quick to implement, and designed software for the end-user. More than 70,000 companies -- from startups to public companies -- worldwide use Freshworks software-as-a-service to enable a better customer experience (CX, CRM) and employee experience (ITSM, HRSM).

Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve customers, including Bridgestone, Frasers Group, Sunweb, Addison Lee,  DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.

Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Customer Service Suite (omnichannel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system)

Job Description

Join Freshworks and Help Shape the Future of Sales Technology 

At Freshworks we're more than just a SaaS company - we're a community of builders, thinkers, and changemakers. We believe in empowering teams to grow together, drive innovation, and make a real impact. 

We're on the lookout for a Salestech expert with deep experience in CPQ, sales performance management, and revenue management platforms to join our GTM Tooling team. If you're passionate about CRM strategy, ready to lead major transformations, and thrive in high-impact roles, we want to hear from you. 

This is your opportunity to play a key role in a company-wide shift to Salesforce replacing FreshSales and reimagining how our global teams sell. From enterprise to SMB, you'll be driving efficiency, boosting productivity, and enabling long-term growth. 

What You'll Be Doing

Lead Our Salesforce Transformation

  • Take the reins on our Salesforce rollout - from design to deployment - shaping it to meet the needs of both enterprise and SMB sales teams.
  • Own the CRM strategy and decision-making process, ensuring our systems scale effectively with our growth.
  • Build a future-proof, customer-centric CRM that drives results and empowers our sales org. 

Optimize Sales Processes

  • Partner closely with Sales and IT to reimagine sales workflows and unlock new levels of efficiency. 
  • Act as the strategic tie-breaker between teams, making informed calls to keep projects aligned and on track. 
  • Continuously refine and enhance processes to ensure our salespeople always have the tools they need to succeed. 

Build Seamless Tooling & Integrations

  • Lead the strategy and execution of third-party integrations that plug into Salesforce - think CPQ, SPM, and more. 
  • Work hand-in-hand with vendors and cross-functional teams to ensure integrations are smooth, fast, and performance - driven. 

Engage Stakeholders & Drive Alignment

  • Be the key connector between Sales, IT, and other functions - aligning everyone on priorities, timelines, and goals.
  • Manage strategic relationships and drive accountability for CRM-related outcomes across the business. 

Deliver ROI & Long-Term Strategy

  • Monitor the performance of Salesforce and related tools, ensuring they're delivering real value to the business. 
  • Build a roadmap for the future of our CRM ecosystem - one that supports ongoing innovation and sales success.

Qualifications

What You Bring: 

  • 8 years of experience leading CRM and Salestech initiatives, with deep knowledge of Salesforce
  • Proven track record of driving sales process improvements and tooling adoption in both enterprise and SMB environments
  • Skilled in integrating third-party sales tools that amplify productivity and results
  • Strategic thinker and strong influencer, able to align stakeholders and drive change across functions
  • Excellent communicator, problem-solver, and organizer with a bias toward action
  • Bachelor's degree in Business, Information Systems, or a related field 

Why Freshworks? 

At Freshworks, you'll join a company that values innovation, collaboration, and your professional growth. You'll have the chance to work on high-impact initiatives, partner with passionate people, and help shape the future of how we sell - all while having fun doing it. 

Additional Information

This role is based in the San Francisco Bay Area, and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.

Compensation Package

$182,600 - $262,000 Base Salary

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

Average salary estimate

$222300 / YEARLY (est.)
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$182600K
$262000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Manager, GTM Tooling , Freshworks

At Freshworks, we are looking for a passionate Senior Manager for GTM Tooling to join our dynamic team in San Mateo, CA. In this exciting role, you'll be instrumental in leading our major Salesforce transformation, enhancing the way we connect with our customers and drive sales. As an expert in Salestech with extensive knowledge of CPQ and sales performance management, you'll take charge of the design and deployment of our Salesforce rollout, ensuring it meets the diverse needs of both enterprise and SMB sales teams. This isn't just about technology; it's about shaping a customer-centric approach that empowers our sales organization. Collaborating closely with our Sales and IT teams, you'll optimize workflows and enhance the efficiency of our sales processes, ensuring our teams have the right tools to succeed. You'll serve as a critical connector between various departments, aligning priorities and driving accountability for CRM outcomes across the business. Plus, you'll be a change-maker, continuously monitoring the performance of our tools and ensuring they deliver substantial ROI. If you're ready to make a significant impact on our organization and help us navigate our CRM strategy towards innovation and growth, we want to hear from you. Join Freshworks and shape the future of sales technology together!

Frequently Asked Questions (FAQs) for Senior Manager, GTM Tooling Role at Freshworks
What are the responsibilities of a Senior Manager, GTM Tooling at Freshworks?

The Senior Manager, GTM Tooling at Freshworks is responsible for leading the Salesforce transformation, optimizing sales processes, and ensuring seamless tooling and integrations. This role involves collaborating with Sales and IT to reimagine workflows, taking ownership of CRM strategies, and aligning stakeholders to drive CRM-related outcomes across the business.

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What qualifications are required for the Senior Manager, GTM Tooling position at Freshworks?

To qualify for the Senior Manager, GTM Tooling role at Freshworks, candidates should have at least 8 years of experience in leading CRM and Salestech initiatives, a deep understanding of Salesforce, and a proven track record of driving sales process improvements. Additionally, strong communication and problem-solving skills are essential to succeed in this role.

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How does the Senior Manager, GTM Tooling contribute to Freshworks' sales strategy?

The Senior Manager, GTM Tooling plays a pivotal role in Freshworks' sales strategy by managing the Salesforce implementation, optimizing sales processes, and integrating third-party tools. By aligning various teams and driving change, this role ensures that the sales organization operates efficiently, ultimately enhancing productivity and supporting long-term growth.

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What tools and platforms does a Senior Manager, GTM Tooling at Freshworks work with?

In the Senior Manager, GTM Tooling role at Freshworks, you'll primarily work with Salesforce and associated sales tooling such as CPQ and sales performance management platforms. This entails strategizing and executing third-party integrations that enhance productivity for sales teams and ensure all tools are performance-driven.

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What is the salary range for the Senior Manager, GTM Tooling position at Freshworks?

The expected salary range for the Senior Manager, GTM Tooling position at Freshworks is between $182,600 and $262,000. However, actual compensation may vary based on factors such as professional experience, training, and market demand.

Join Rise to see the full answer
Common Interview Questions for Senior Manager, GTM Tooling
Can you describe your experience with Salesforce transformations?

When answering this question, detail specific Salesforce projects you've managed, focusing on your role, challenges faced, and the outcomes achieved. Highlight how you tailored the implementation to meet diverse sales team needs, emphasizing your strategic approach.

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How do you prioritize projects when managing multiple stakeholders?

Explain your process for evaluating project urgency and importance, mentioning how you communicate with stakeholders at Freshworks to ensure alignment. It's essential to showcase your organizational skills and ability to drive consensus.

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What methods do you use to assess the effectiveness of sales processes?

When discussing your methods for assessing sales processes, include specific KPIs or analytics tools you leverage. Articulate how you analyze data to identify inefficiencies and recommend improvements for teams within Freshworks.

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Tell us about a time you drove a significant change within your organization.

Share a detailed example of a change initiative you led, focusing on the strategy employed, the teams involved, and how you navigated resistance. Highlight the ultimate benefits that followed, particularly in terms of productivity or process efficiency.

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How do you stay updated with the latest trends in Salestech?

Discuss your commitment to continuous learning, whether through online courses, industry publications, or attending relevant conferences. Emphasize how these insights shape your strategies, particularly at Freshworks.

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What challenges have you faced when integrating third-party sales tools?

Talk about specific challenges encountered with past integrations, such as technical issues or team misalignment. Emphasize how you resolved these challenges to deliver successful integrations that enhanced efficiency.

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Describe how you ensure continuous improvement in sales processes.

Provide a framework for how you assess and refine sales processes regularly, mentioning feedback loops and collaboration with sales teams. Highlight your agile mindset and adaptability to change.

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What is your experience with sales performance management tools?

Share specific tools you've worked with, detailing how you've utilized them to improve team performance. Illustrate with examples how you helped sales teams optimize their output through effective management.

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How do you manage conflicts between teams in a cross-functional setting?

Discuss your approach to conflict resolution, focusing on open communication and creativity in finding solutions. Highlight examples where you successfully navigated conflicts to maintain project alignment at Freshworks.

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What leadership qualities do you believe are essential for a Senior Manager, GTM Tooling?

Emphasize qualities like strategic thinking, excellent communication, and the ability to inspire and align teams. Explain how these traits are vital for driving successful sales transformations and fostering a collaborative environment.

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Freshworks makes it fast and easy for businesses to delight their customers and employees.

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DATE POSTED
April 19, 2025

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