Content Marketing Manager - Conversion Copy, Colombia, Remote

The Content Marketing Manager - Conversion Copy at Fundraise Up is responsible for creating and optimizing engaging content that drives conversions. Key duties include developing compelling copy for landing pages and ads, writing high-performing email campaigns, and crafting conversion-oriented assets like infographics and reports. This role also requires analyzing content performance and iterating on strategies to enhance key metrics such as engagement and conversion rates.

To qualify for the Content Marketing Manager - Conversion Copy position at Fundraise Up, candidates should have at least 5 years of experience working with non-profit organizations, particularly in understanding their unique fundraising challenges. Experience in writing for B2B SaaS or tech platforms is essential, along with a data-informed mindset for content experimentation and optimization. A collaborative approach is also important as the role entails working closely with multiple teams.

At Fundraise Up, performance for the Content Marketing Manager - Conversion Copy is measured based on key performance indicators (KPIs) related to engagement and conversion rates. This includes assessing the performance of landing pages, email campaigns, and overall content initiatives. The manager’s success will hinge on their ability to create content that not only resonates with audiences but also drives measurable improvements in these critical areas.

Fundraise Up provides a comprehensive benefits package for the Content Marketing Manager - Conversion Copy, including a competitive base salary, stock options, and 30 days of time off. Additional perks include reimbursement for home office setup, English learning courses, professional education expenses, and gym memberships, all aimed at ensuring a comfortable working environment and promoting personal growth.

The Content Marketing Manager - Conversion Copy at Fundraise Up works collaboratively across various teams, including Sales, Partner Marketing, and Events. This cross-functional approach helps ensure that content initiatives align with wider business goals and effectively engages our target audience. Collaboration is key to optimizing campaigns and enhancing overall marketing strategies, creating a cohesive brand presence in the non-profit space.

In your response, highlight your ability to adapt messaging to fit the unique missions and target audiences of different non-profits. Discuss examples of how you've tailored content strategies to meet specific goals and challenges faced by these organizations.

Discuss your approach to A/B testing, analyzing open and click-through rates, and personalizing content to resonate with different segments of an audience. Provide tangible results from past campaigns to illustrate your strategy's effectiveness.

Share a specific instance where your content played a crucial role in driving conversions. Describe the situation, your action plan, and the measurable results you achieved, emphasizing your analytical approach.

Talk about your methods for researching audience needs and preferences, such as surveys or analytics. Highlight the importance of monitoring trends in the non-profit sector and adapting content to keep it fresh and appealing.

Emphasize the importance of using data to inform your content decisions, such as tracking performance metrics and making data-driven adjustments. Discuss any specific tools or methodologies you commonly use for this analysis.

Share your time management techniques and your ability to prioritize tasks. Discuss any specific strategies you use to streamline the content creation process without sacrificing quality, such as batch writing or delegating tasks.

Illustrate your process for creating high-converting landing pages by outlining key elements such as persuasive copy, compelling CTAs, and user-friendly design. Provide an example of a successful landing page you've worked on.

Discuss the importance of continuous learning and staying engaged with industry publications, forums, and networking opportunities. Mention any specific resources or communities you follow regularly to keep yourself informed.

Provide an example of a successful collaboration where you aligned content with sales or product goals. Highlight how this teamwork led to positive outcomes and effective content strategies.

Mention specific content management systems, analytics tools, and optimization software you use regularly. Explain how leveraging these tools has improved your content workflow and effectiveness.