Director, Product Led Growth Marketing - job 1 of 3

The Director, Product Led Growth Marketing at G-P is responsible for setting up the PLG marketing function, crafting comprehensive growth plans, optimizing the customer lifecycle, and collaborating closely with the product team to drive customer acquisition and revenue growth through effective digital marketing strategies.

Candidates for the Director, Product Led Growth Marketing role at G-P should have a minimum of 5 years of experience in a PLG role within a B2B SaaS company. A bachelor's degree in marketing or business-related fields is essential, while advanced certifications in digital marketing and data analytics are a plus.

Essential skills for the Director, Product Led Growth Marketing at G-P include strong analytical abilities, proficiency with marketing automation tools and CRM systems, exceptional communication skills, and the capacity to manage multiple projects efficiently.

The Director, Product Led Growth Marketing plays a pivotal role at G-P by developing and executing growth strategies that drive customer acquisition and revenues. Their work not only optimizes marketing funnels but also shapes the overall customer experience, ensuring G-P’s offerings meet market needs effectively.

G-P promotes a remote-first, diverse, and inclusive culture where employees are encouraged to take ownership of their work, pursue personal and professional development, and contribute actively to breaking down barriers to global business.

Be prepared to share specific examples of how you developed or executed product-led growth strategies in previous roles. Highlight what challenges you faced, the metrics you used for success, and any lessons learned to demonstrate your strategic thinking.

Identify key metrics such as customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and engagement metrics. Explain how benchmarking these against industry standards can inform your marketing strategies.

Discuss your methods for fostering relationships with teams such as Product and Sales. Mention tools or processes you’ve used to communicate effectively and how you keep everyone aligned toward common goals.

Detail a campaign from conception to execution. Focus on the goals you set, the strategies you employed, and the analytics used to assess its impact on customer acquisition and revenue growth.

Talk about the importance of market research and collecting customer feedback. Provide examples of how you’ve used insights from customer data to refine marketing strategies.

List key tools you’ve worked with, such as HubSpot or Salesforce, and explain how these tools helped streamline your marketing efforts and improve campaign performance.

Mention resources you utilize, such as industry blogs, webinars, or networking events. Discuss how this knowledge translates into innovative strategies for your role.

Explain the importance of A/B testing in refining marketing efforts. Discuss your methodology for setting up tests, analyzing results, and implementing changes based on those insights.

Share your organizational tactics, such as using project management tools or methodologies. Highlight how effective prioritization can lead to meeting deadlines while maintaining quality.

Discuss how diverse teams can lead to more creative solutions and aligned marketing strategies that resonate with a wider audience. Provide examples of how you’ve championed diversity in previous roles.