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Product Marketing Manager

About GameChanger:

We believe in the life-changing impact youth sports have on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community-building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

We are looking for a Product Marketing Manager to join our growing team. As the Product Marketing Manager, you will execute the go-to-market strategy in your designated sport segment. In this role, you will provide market analysis and input to align the product with the GTM strategy. You will drive adoption by bringing GameChanger to the spaces that current and future users gather. This role reports to the Director of Product Marketing.

What You'll Do:

  • Support the Director of Product Marketing in defining and executing go-to-market strategy for your sport’s vertical

  • Drive alignment between Product and GTM on a sport’s-specific plan for each quarter and fiscal year in support of business objectives.

  • Be the go-to resource for your sport’s vertical product managers and product designers, partnering with them to understand our product vision and upcoming functionality and determine how to best align to GTM strategy.

  • Support in running GTM agile meetings including retros, demos, triage new requests, and prioritize our backlog to align with quarterly objectives. 

  • Partner with the GTM team to prioritize the most important work in your sport’s vertical that supports our objectives, assess effectiveness, and pivot as needed.

  • Identify the market opportunity and determine the positioning of products and features through competitive, industry, and customer insights.

  • Combine strategic thinking, data analysis, segmentation, positioning, and launch planning to bring new products, features, and experiences to our users.

Who You Are:

  • 3-5 years of experience in product marketing and/or product roles with experience working in SaaS, product-led growth experience preferred.

  • Experience in sports or working in the sports tech industry. 

  • A self-started with proven track record of driving go-to-market strategies

  • Strong communication skills with the ability to build trust and manage positive cross-functional relationships with internal stakeholders and external partners

  • Change-ready, you understand that things constantly evolve and can flawlessly adapt and excel within a hyper-growth environment.

  • Team player, you are detail oriented and a strong promoter of GameChanger’s product both internally and externally.

Perks:

  • Work remotely throughout the US* or from our well-furnished, modern office in Manhattan, NY.

  • Unlimited vacation policy.

  • Paid volunteer opportunities.

  • WFH stipend - $500 annually to make your WFH situation comfortable.

  • Snack stipend - $60 monthly to have snacks shipped to your home office.

  • Full health benefits - medical, dental, vision, prescription, FSA/HRA., and coverage for family/dependents.

  • Life insurance - basic life, supplemental life, and dependent life.

  • Disability leave - short-term disability and long-term disability.

  • Retirement savings - 401K plan offered through Vanguard, with a company match.

  • Company paid access to a wellness platform to support mental, financial and physical wellbeing.

  • Generous parental leave.

  • DICK’S Sporting Goods Teammate Discount.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The target salary range for this position is between $110,000 and $130,000. This is part of a total compensation package that includes incentive, equity, and benefits for eligible roles. Individual pay may vary from the target range and is determined by several factors including experience, internal pay equity, and other relevant business considerations. We constantly review all teammate pay to ensure a great compensation package that is fair and equal across the board.

*DICK'S Sporting Goods has company-wide practices to monitor and protect us from compliance and monetary implications as it pertains to employer state tax liabilities. Due to said guidelines put in place, we are unable to hire in AK, DE, HI, IA, LA, MS, MT, OK, and SC.

IMPORTANT NOTICE: All official recruitment communications from GameChanger will come from an email address ending in @gc.com and/or no-reply@ashby.hq.com. If you receive communication from any other domain, please be cautious, as it is likely fraudulent.

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CEO of GameChanger
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Sameer Ahuja
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What You Should Know About Product Marketing Manager, GameChanger

Are you passionate about sports and looking to make a real impact in the youth sports arena? GameChanger is on the hunt for a dynamic Product Marketing Manager to join our talented team in New York City. At GameChanger, we believe in the transformative power of youth sports, and we're dedicated to enhancing the experience for families and communities. As our Product Marketing Manager, you will play a crucial role in executing go-to-market strategies specifically tailored to your sport segment. You’ll conduct market analysis and collaborate with product managers and designers to ensure our product aligns seamlessly with our go-to-market (GTM) strategy. Your creativity and strategic insight will help promote GameChanger where our users gather, ensuring they have access to the tools they need to thrive. With a culture that values teamwork and adaptability, you'll be leading GTM pilot meetings and helping prioritize and assess our objectives each quarter. Ideally, you'll be a sports enthusiast with 3-5 years of product marketing or related experience, ready to embrace a fast-paced environment. We’re excited to offer competitive perks, including unlimited vacation, health benefits, and more. If you’re ready to champion the GameChanger brand while helping shape the future of youth sports, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at GameChanger
What are the key responsibilities of a Product Marketing Manager at GameChanger?

The Product Marketing Manager at GameChanger is responsible for executing the go-to-market strategy, aligning products with market demands, and driving product adoption within specific sport segments. This involves collaboration with product managers and designers, conducting market analysis, supporting GTM meetings, and assessing the effectiveness of marketing efforts.

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What qualifications should a Product Marketing Manager have at GameChanger?

Candidates for the Product Marketing Manager position at GameChanger should possess 3-5 years of experience in product marketing or related roles, ideally within the SaaS or sports tech industry. Strong communication skills, a proven track record of executing go-to-market strategies, and the ability to thrive in a dynamic setting are essential qualifications.

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How does GameChanger support a Product Marketing Manager's development?

At GameChanger, we provide a collaborative environment where a Product Marketing Manager can thrive. We offer opportunities for continuous learning, mentorship from the Director of Product Marketing, and participation in strategic meetings that help refine skills and enhance career growth within the company.

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What is the work culture like for a Product Marketing Manager at GameChanger?

GameChanger's work culture is remote-first and highly collaborative, emphasizing team synergy and innovative thinking. We value diversity and adaptability, encouraging our Product Marketing Manager to contribute creatively while aligning with our mission to transform youth sports experiences.

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What benefits does GameChanger offer to Product Marketing Managers?

GameChanger offers a comprehensive benefits package for Product Marketing Managers, including unlimited vacation, health benefits, a WFH stipend, paid volunteer opportunities, and a generous parental leave policy. Our team members enjoy a work-life balance that fosters both personal and professional growth.

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Common Interview Questions for Product Marketing Manager
Can you describe your experience in executing go-to-market strategies?

When answering this question, highlight specific examples where you successfully led go-to-market initiatives. Discuss the process you followed, your involvement in market research, and how you measured the success of the strategy.

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How do you prioritize tasks and manage your workload?

Discuss your approach to prioritization, mentioning tools or methodologies you use, such as Agile or Kanban. Provide examples from past experiences where you efficiently allocated your time and resources to meet tight deadlines.

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What methods do you use for market analysis?

Share your experience with different market analysis techniques, including SWOT analysis, competitive analysis, and customer feedback. Provide an example of how these methods guided your marketing decisions in the past.

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How do you build relationships with cross-functional teams?

Describe your communication style and collaborative practices. Illustrate with examples how you have effectively engaged with product teams, designers, or sales departments to foster strong relationships and drive project success.

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What unique challenges do you think a Product Marketing Manager faces in the sports tech industry?

Discuss specific challenges like rapidly changing technology landscapes or varying user demographics in sports tech. Share insights on how you would adapt and respond to such challenges in your role.

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What is your approach to assessing the effectiveness of marketing campaigns?

Explain how you would analyze campaign performance, using metrics such as engagement rates, conversion rates, and user feedback. Discuss any tools you have used to track and report these metrics.

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How would you handle a situation where a product doesn't perform as expected?

Discuss the importance of data-driven decision-making. Share how you would analyze the situation, gather feedback, and work with product teams to make necessary adjustments or pivots.

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Can you give an example of how you have adapted to change in a workplace?

Use this opportunity to share a specific instance where you successfully adapted to a significant change. Highlight your problem-solving skills and ability to remain flexible in a fast-paced environment.

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What strategies would you implement to increase product adoption?

Discuss various strategies such as targeted campaigns, educational resources, and community engagement. Provide examples from previous roles where you effectively increased product adoption using these methods.

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Why do you want to work at GameChanger?

Convey your passion for youth sports and your belief in the company’s mission. Discuss how GameChanger’s values align with your own and express your enthusiasm for contributing to their goals.

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GameChanger provides teams across the country with live video streaming, team management and scorekeeping capabilities. We connect families, friends and generations to follow their athletes’ journey in a simple and powerful way.

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Full-time, remote
DATE POSTED
December 21, 2024

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